Joshua Karp — CEO

I’m a product and platform leader with 20 years of experience operating large-scale consumer businesses and subscription platforms used by millions of customers. I currently lead product strategy and execution for BET+, a multi-platform direct-to-consumer streaming service within Paramount. My team owns the full customer lifecycle — acquisition, onboarding, engagement, retention, and monetization — across connected TV, mobile, and web experiences. I oversee product direction across 15+ platforms and partner closely with engineering and data leadership to prioritize a roadmap supporting a complex commerce, identity, and personalization ecosystem. My work has focused on scaling subscription businesses, including launching dual-tier monetization (premium and ad-supported), improving engagement through personalization and experimentation, and balancing customer experience with revenue and platform constraints. These efforts contributed to 4× subscriber growth and a 50% increase in engagement over time. Across Paramount, WWE, and Sole Society (Nordstrom-backed), I’ve worked at the intersection of product, data, operations, and business strategy, aligning brand, marketing, engineering, and platform stakeholders to deliver durable growth. Much of my role involves driving prioritization, navigating ambiguity, and helping organizations move from idea-driven roadmaps to outcome-driven execution. I care deeply about developing product leaders and building strong product cultures. I’m especially interested in helping teams improve decision-making, clarify ownership, and create systems that scale. My career began in early consumer internet product at MySpace, which shaped how I approach product: move fast, learn continuously, and stay grounded in real user behavior and business impact.

Stackforce AI infers this person is a B2C product leader specializing in streaming and e-commerce platforms.

Location: New York City, New York, United States

Experience: 17 yrs 11 mos

Skills

Product Strategy
Customer Engagement
Video
User Experience Testing
Customer Acquisition

Career Highlights

20 years of experience in product leadership.
Achieved 4× subscriber growth for BET+.
Expert in scaling subscription businesses.

Work Experience

Paramount

Vice President of Product Management (3 yrs 7 mos)

Senior Director of Product Management (4 yrs 11 mos)

WWE

Director of Product Management (2 yrs 6 mos)

Digital Product Consulting

Digital Product Consultant (1 yr 6 mos)

Sole Society (Nordstrom)

Director of Product Management (1 yr 5 mos)

Break.com

Senior Product Manager (1 yr)

TheLadders.com

Product Manager (1 yr)

Myspace

Product Manager (2 yrs)

Education

MBA at USC Marshall School of Business

B.A. at Rutgers University

at University of Michigan

Joshua Karp

CEO

New York City, New York, United States17 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20 years of experience in product leadership.
Achieved 4× subscriber growth for BET+.
Expert in scaling subscription businesses.

Stackforce AI infers this person is a B2C product leader specializing in streaming and e-commerce platforms.

Contact

Skills

Core Skills

Product StrategyCustomer EngagementVideoUser Experience TestingCustomer Acquisition

Other Skills

Executive ManagementD2CSubscriptionsSVODProduct Road MappingUsability TestingStrategic InitiativesRelationship BuildingMobile DevicesContent Management Systems (CMS)Data AnalysisChurn ManagementBrandingSearch Engine Optimization (SEO)SEO

About

Experience

17 yrs 11 mos

Total Experience

2 yrs 6 mos

Average Tenure

8 yrs 6 mos

Current Experience

Paramount

2 roles

Vice President of Product Management

Promoted

Oct 2022 – Present · 3 yrs 7 mos

Lead product strategy and operating execution for BET+, a multi-platform direct-to-consumer streaming business serving millions of customers. Own the end-to-end customer lifecycle and core business capabilities including acquisition, engagement, retention, and subscription monetization across a complex distribution and platform ecosystem.
Direct cross-functional teams spanning product, engineering, data, and platform partners, aligning business, brand, and technical stakeholders around shared priorities and sequencing initiatives to balance customer experience, operational constraints, and revenue impact. Regularly partner with senior leadership to evaluate tradeoffs, manage risk, and evolve the service as the market and business needs change.

Executive ManagementProduct StrategyCustomer AcquisitionCustomer EngagementD2CSubscriptions+1

Senior Director of Product Management

Oct 2017 – Sep 2022 · 4 yrs 11 mos

Senior product leader during the formative growth of BET+, Paramount’s direct-to-consumer streaming service (joint venture with Tyler Perry). Responsible for scaling the product and operating model as the service expanded across platforms, markets, and customer segments.
Led cross-functional initiatives across product, engineering, data, and content to support rapid platform expansion, subscription growth, and increasing personalization. Owned key areas of the customer lifecycle including conversion, engagement, and retention across SVOD and AVOD experiences for brands including BET+, MTV, Comedy Central, and Nickelodeon.
Additionally led emerging platform initiatives, including launch of multiple Paramount streaming brands on Amazon Echo devices, introducing voice-enabled video playback and expanding hands-free viewing experiences.

Product StrategyCustomer AcquisitionCustomer EngagementProduct Road MappingSVOD

Wwe

Director of Product Management

Apr 2015 – Oct 2017 · 2 yrs 6 mos · Greater New York City Area

Led product strategy and the end-to-end customer experience for WWE’s highest-traffic digital properties, serving a global audience across web and external publishing platforms. Oversaw roadmap definition, experimentation, and platform evolution across mobile and desktop to drive engagement, content discovery, and subscription growth.

Product StrategyVideoUsability TestingStrategic InitiativesRelationship Building

Digital product consulting

Digital Product Consultant

Oct 2013 – Apr 2015 · 1 yr 6 mos · Greater New York City Area

Advised and partnered with media companies and early-stage startups to define product strategy and deliver high-impact consumer experiences across e-commerce, video, content, and mobile. Led the end-to-end relaunch of Money.com for Time Inc., spanning UX redesign, CMS replatforming, and large-scale content migration. Also worked closely with founders at stealth startups to design and validate mobile-first product experiences across e-commerce, travel, and social enterprise.

Product StrategyMobile DevicesUser Experience TestingContent Management Systems (CMS)Data Analysis

Sole society (nordstrom)

Director of Product Management

Apr 2012 – Sep 2013 · 1 yr 5 mos · Greater Los Angeles Area

Led product strategy and the end-to-end customer experience for a Nordstrom-backed fashion e-commerce startup, guiding the evolution of desktop and mobile platforms to drive growth, conversion, and repeat engagement. Owned product direction, prioritization, and UX, partnering closely with cross-functional teams to scale the business during a period of rapid growth.

Product StrategyCustomer AcquisitionChurn ManagementBranding

Break.com

Senior Product Manager

Jan 2010 – Jan 2011 · 1 yr · Greater Los Angeles Area

Led product strategy and user experience for Break.com, a high-traffic consumer humor and video platform, with a focus on driving engagement and repeat usage.

Product StrategyVideoSearch Engine Optimization (SEO)Mobile DevicesProduct Road Mapping

Theladders.com

Product Manager

Jan 2009 – Jan 2010 · 1 yr · Greater New York City Area

Led product research and go-to-market initiatives for a leading executive search and recruiter subscription platform, focused on improving customer satisfaction, adoption, and revenue performance.

Myspace

Product Manager

Jan 2006 – Jan 2008 · 2 yrs · Greater Los Angeles Area

Launched and scaled multiple consumer products and content verticals at MySpace during a period of rapid growth, contributing to a 75% increase in unique visitors in the first year and supporting global expansion of the platform.