Prateek Raj — Co-Founder

Prateek studies how atypical people and groups at the fringes are often the principal agents of innovation and social progress. He is the author of Atypical: Five Strategy Rules for a New World (Westland), and is writing a follow-up book on the history of progress. Academic roles: He is an Associate Professor of Business Management and Health Sciences at University College London (UCL) in the UCL Global Business School for Health (GBSH), leading the BSc/MSci Programme in Business and Health. He is also an Affiliate Fellow at the Stigler Center at the University of Chicago Booth School of Business, a Fellow of the Royal Society for Public Health (FRSPH) and a Senior Fellow of the Higher Education Academy (SFHEA). Previously, he was an Assistant Professor of Strategy at IIM Bangalore and co-chaired the inaugural India Strategy Conference (2023). Research and projects: He founded the Inclusive Markets Lab (2019) and created the MOOC Evolution of Business and Markets (2022). His work has been funded by the UK ESRC, India's ICSSR, the AIIMS-IITD-UCL trilateral Med-Tech partnership, and Indian state governments covering inclusive medical innovation, handicraft industry the Kumbh Mela. He recently studied firm productivity spillover (India), elite marriage patterns (South Korea), income gaps among stigmatised business owners (PLOS One) and firm response during COVID-19 (Stanford Social Innovation Review). He has also co-authored reports on journalism and digital platforms and a strategic vision for Karnataka in 2047. Public engagement: He is the Associate Editor (Strategy and Policy) of the Journal of Indian Business Research. He delivers talks internationally, and his work is regularly featured in global media outlets, including All India Radio, Bloomberg, Forbes, Indian Express and Times of India. He writes on social issues like health access, LGBT rights, and hate speech, and advocates for public goods capitalism through universal basic wealth. Prateek co-founded Project Chhaav, which provided healthcare kits to over 120,000 Indian rural health workers during COVID-19, and the Action to Improve Representation Collective, which supports underrepresented scholars in management. Education and background: Prateek grew up in Dhanbad, India, and holds a BTech from IIT Delhi and an MRes and a PhD in Management from UCL. During his PhD, he was a visiting researcher at the Kellogg School of Management and the Chicago Booth and taught at the LSE. His doctoral thesis explored the historical evolution of institutions like caste and merchant guilds.

Stackforce AI infers this person is a leader in academic research and healthcare innovation.

Location: London, England, United Kingdom

Experience: 13 yrs 10 mos