Apr 2015 – Jul 2018 · 3 yrs 3 mos · Singapore

• Responsible for setting up the business across 6 countries with HQ in Singapore. Country strategy specific to every country (Singapore, Thailand, Indonesia, Malaysia, Philippines and Vietnam).
• Consolidated P&L, creating funds within the region and cutting down costs to achieve a consistent profitability
• Restructured operations in ASEAN, shutting down operations in non-performing countries and rationalising the number of partners and employees
• Balancing Direct and Channel Sales to optimise profitability

Jan 2012 – Feb 2015 · 3 yrs 1 mo · New Delhi Area, India

• A Gartner-meets-Yelp portal for enterprise technology buyers in India, ERPtopUP was a result of my entrepreneurial vision to provide an online marketing highway for app developers to grab market attention, gain visibility and grow/feed upon all performance/profitability verticals.
• Partnering with Excel4Apps and Cloud apps for financial reporting, access security and dash-boarding, ERPtopUP provided access to over 1200+ on-premise and numerous cloud applications in a marketplace like an environment, categorised by industry, application area, domain, with filters, reviews, rating and comprehensive decision support experience. With the ability to run simulation buying cycle for app, server requirement, architecture, compatibility, cost, licensing and training requirements to arrive at the final effort, price & time; the portal allowed users of the 3tr USD enterprise app market to evaluate applications closely - This being its most significant USP in the market.
• Key Achievements:
• Won numerous accolades from the IT procurement community for the fastest growing portal across the region.
• Awarded the ‘Channel Partner of the year, 2015’ Worldwide recognition, paving the way to take on a leadership role for Excel4Apps in the ASEAN region.

Sep 2010 – Sep 2011 · 1 yr

• Nominated as Director DMA. Worked on a nation wide initiative for bringing social enterprises on a single platform, and leveraging AIMA-DMA offices across the country. The initiative focused on building a database of enterprises working in space of public health, water & sanitation, redistribution and product innovations for lesser privileged. I had the opportunity to work with highly driven, motivated people, and achievers working at the grass roots.

Feb 2009 – Jun 2011 · 2 yrs 4 mos · Copenhagen, Capital Region, Denmark

• Part of the Co-Founding team. Kamadhenu Ayurveda is an USDA certified Ayurveda product company. I am responsible for marketing Initiatives including Patient education programs, design of educational material for Ayurveda in Daily life.
• Coordinating with doctors, creating and executing events for interaction between Doctors and patients via technology tools.
• Created an a HIPAA regulatory compliant portal for patient - doctor secure chat.
• Responsible for events, trade fairs, product design, packaging and labeling and all direct to consumer/ patient communication.
• Additionally, responsible for distributors and retailers for the 100% certified Organic Ayurveda products in Europe.
• Drop shipment to 22 countries.

Sep 2004 – Jan 2009 · 4 yrs 4 mos

• Country entry sales strategy and support for software companies. Partnered with many product companies, OEMs products for Financial Analytics, HR, Sales Automation and Clinical Trials software.
• Customers included Manufacturing companies, Pharmaceutical companies, and India top 500 Companies.
• The company made multi-channel sales plan that consisted of fields & inside sales, events and digital campaigns. Overtime product portfolios increased exponentially and improved annuity incomes from maintenance and support.
• This eventually snowballed into a start-up marketing portal called ERPtopUP.
• Established a software practice for selling SAP and Oracle solutions for HCM, GRC, Clinical trials and Sales force automation solutions for Manufacturing companies.
• Partnered with leading software companies from Germany, Australia, US, Canada & Israel.
• Handled sales for QMS for regulated companies handling clinical trials and Direct to Patient software for Pathology, laboratory, diagnostics and report creation for Pharmaceutical companies and diagnostic centers.

Jan 2004 – Jan 2005 · 1 yr

• Established a software practice for selling SAP and Oracle solutions,, Clinical trials and Sales force automation solutions for Manufacturing and Pharmaceutical companies.
• Partnered with leading software companies from Germany & Israel for QMS for regulated companies handling clinical trials and Direct to Patient software for Pathology, laboratory, diagnostics and report creation for Pharma and diagnostic centers.

Jan 2000 – Jan 2003 · 3 yrs

• Technology interventions for Pharmaceutical sales force. Direct to patient marketing interventions. Tools, applets, chat portals for new product launches. Part of Asia Pacific region team for new product launches and portal(ranbaxyfordoctors.com) for bringing together doctors and patients for prescription drugs awareness.