Nov 2023 – Nov 2025 · 2 yrs · Kolkata, West Bengal, India · On-site

May 2022 – Nov 2023 · 1 yr 6 mos · Kolkata, West Bengal, India

Aug 2020 – Apr 2022 · 1 yr 8 mos · Kolkata, West Bengal, India

• Nurturing Sun Bangla - Sun TV Network's first foray outside of Southern Markets - to ensure sustainable growth
• Establishing Sun TV Network's footprint in Maharashtra market by successful launch of general entertainment channel - Sun Marathi

Dec 2019 – Aug 2020 · 8 mos · Kolkata, West Bengal, India

Mar 2019 – Nov 2019 · 8 mos · Mumbai Area, India

• Conceived the business plan for successful launch of Zee Punjabi - the first Punjabi GEC channel and Zee Ganga Biskope - Bhojpuri Movie Channel.
• Supervised key decision making, strategy and consumer experience based on relevant insights & consumer data for Zee's HSM regional cluster (Marathi - Zee Marathi, Zee Yuva, Zee Talkies; Bengali - Zee Bangla, Zee Bangla Cinema; Odiya - Zee Sarthak; Bhojpuri - Big Ganga) and premium cluster (Zee Cafe, &flix, &prive and Livingfoodz).

Feb 2018 – Mar 2019 · 1 yr 1 mo

Jul 2016 – Mar 2019 · 2 yrs 8 mos

• Driving decision-making that creates medium and long-term growth opportunities for Star's Bengal business (Star Jalsha & Jalsha Movies).
• Establishing and reviewing key strategic priorities and translating them into a comprehensive strategic plan.
• Translating strategies into actionable and quantitative plans.
• Monitoring the execution of the strategic plan.
• Facilitating and driving key strategic initiatives through inception phase

Apr 2016 – Jul 2016 · 3 mos

• Driving decision-making that creates medium and long-term growth opportunities for the channels.
• Establishing and reviewing key strategic priorities and translating them into a comprehensive strategic plan.
• Translating strategies into actionable and quantitative plans.
• Monitoring the execution of the strategic plan.
• Facilitating and driving key strategic initiatives through inception phase

Jun 2014 – Apr 2016 · 1 yr 10 mos

• Analyzing channel performance and providing inputs based on consumer understanding on the following:
• Business - Developing channel strategy : Identifying core TG, Setting Targets, Brand Strategy
• Content - Developing content strategy and show specific inputs.
• Communication - Developing communication strategy and communication specific inputs.
• Studying trends, markets, and specific TG's of shows both on STAR Jalsha and competition.
• Handling commissioned research - qualitative or quantitative, dealing with research agencies
• Analyzing viewership trends and planning actionable inputs across programming and promotion
• Regular report on show health, character strength, awareness levels to aid marketing and programming team

Apr 2013 – Jun 2013 · 2 mos

• Project Objective:
• Detailed understanding of 2 Wheeler market in the state of Tamil Nadu
• Understanding and comparative analysis of sales strategy of all the 2-wheeler players in TN
• Understanding of lifespace, mindspace and factors that influence the purchase decision of a typical 2-wheeler consumer in TN market
• Marketing strategy to boost sales of Mahindra Motorcycles
• Tasks Undertaken:
• Conducted market research for 110cc motorcycles segment in Tamil Nadu to derive consumer insights
• Analysed the gap between inquiries and the sales of Mahindra Pantero & devised strategy for bridging the gap
• Identified influencing tactics that affect customer purchase decision at dealerships across competitors
• Received Pre Placement Interview Offer for proposing marketing ans sales strategy to boost the sales of Mahindra Motorcycles in Tamil Nadu

Aug 2009 – May 2012 · 2 yrs 9 mos · Noida

• Research & Development, Graphics Team, DTV Division