Jan 2015 – Present · 11 yrs 2 mos · Bengaluru Area, India

• We help resolve brand dilemmas through consumer insights.
• Using first principles approach. Not fancy, force-fitted frameworks.
• Collaborating with some of the fastest growing start-ups in this country.
• And learning from some of the smartest people running these businesses.

Oct 2014 – Dec 2014 · 2 mos

• Apart from managing Foster's brand franchise in India, awarded an additional responsibility of establishing a credible Italian style offering in the emerging Super-Premium segment with Peroni

Sep 2012 – Sep 2014 · 2 yrs

• Responsible for managing Foster’s Lager & Foster’s Gold nationally
• Steered the repositioning of Foster’s Franchise, the flagship brand of SABMiller India and the first international beer brand to be launched in Indian market
• Recipient of the SABMIller 'Global Insights Award'- an award designed to recognize the importance of marketing spend evaluation in maximising the return on investment in above/below/through-the-line activities

Aug 2010 – Aug 2012 · 2 yrs

• Launched Miller High Life, the global flagship brand of SABMiller in India with a positioning crafted especially for the Indian market, yet linking to the global brand purpose.
• Awarded the ‘Best Brand Marketer Award’ for launching the brand with an innovative digital initiative called ‘The Coolest Job’ that was successful in building a strong community of 50 brand ambassadors and 38,000 brand evangelists.

Jun 2008 – Jul 2010 · 2 yrs 1 mo

• Core member of the Innovations team, a function / department that was set up for the first time in SABMiller India
• Worked on repositioning Haywards 5000, the biggest brand of the company and the second biggest beer brand of the country that led to significant & consistent improvement in brand equity, market share and gross margin

Jul 2006 – May 2008 · 1 yr 10 mos

• Part of the team that launched value fashion brands like Hero by Wrangler and Riders by Lee

Dec 2004 – Jun 2006 · 1 yr 6 mos

• Key member of the team that worked on re-branding of Unilever’s Annapurna and Kissan range, Medimix soap, Nutrine confectioneries and J&K Bank