Sep 2023 – Dec 2024 · 1 yr 3 mos · Remote

• Implemented a user-focused, data-driven product process across 3 teams.
• Spearheaded the launch of ONDC (B2B) with 40% adoption and social discovery (B2C) with 30% adoption, while ensuring strong retention and stable metrics for existing product lines.

Aug 2022 – Sep 2023 · 1 yr 1 mo · Remote

• Led Thrive’s B2C bet, launching and scaling a food delivery app to 500K installs.
• Leveraged deep user insights to identify a unique value proposition and boost engagement. Achieving a 60%+ M1 retention rate.
• Utilized in-depth tech knowledge (for ex: Elastic Search) to deliver Swiggy/Zomato level user experiences with limited resources.
• Achieved 95% on-time delivery and improved operational efficiency by combining technical innovation, human-in-the-loop solutions, and strategic logistics partnerships.

Jul 2021 – Aug 2022 · 1 yr 1 mo · Bangalore Urban, Karnataka, India

• Built multiple iterations of product using various open source technologies like (Wordpress, Matrix, LMS etc) to support rapid experimentation with business strategies.
• Community: Built a WhatsApp community, migrated to a Matrix-based app. Leveraged content distribution to generate 1M+ organic Facebook impressions, growing the community to 5K+ farmers.
• Courses: Developed a course platform using open-source LMS. Leveraged free sessions & paid ads for acquisition, achieving 30% margin on courses sold.
• LinkedIn for Farmers: Built a platform for expert discovery with end goal of farmer-expert engagement. Achieved a CPI of INR 2.5 with 30% activation rate by leveraging data driven insights & rapid product iterations.

Feb 2020 – Jul 2021 · 1 yr 5 mos · Bangalore

• Developed & scaled a farmer app (B2C) with hyperlocal crop advisory to 150K farmers around 9 FPO partners.
• Leveraged in-app engagements to create supply visibility and nudge farmers to sell via our partner FPOs. Helped FPOs achieve 40% increase in procured supply.
• Built procurement and inventory management tools for FPOs, enabling real-time visibility of supply across locations for Kamatan.

May 2019 – Jan 2020 · 8 mos · Bengaluru Area, India · On-site

• Built an engaging product for an increasingly diverse user base as we scaled from 100K users to 800K users within a short span of time.
• Built a flywheel of creation, discovery & engagement serving niche communities & interests. Increased engagement by 30%, leading to W1 retention of 40%.

Nov 2018 – May 2019 · 6 mos · New Delhi Area, India

• Did extensive user & market research to identify niche market segments to target.
• Developed a community based e-commerce MVP leveraging wordpress & open source community tools.

May 2018 – Oct 2018 · 5 mos · New Delhi Area, India

• Did extensive user research across customer segments to identify pain points & opportunities.
• Iterated through with various service based opportunities in both B2B & B2C segments.

May 2016 – Nov 2017 · 1 yr 6 mos · New Delhi Area, India

• Did user & market research to establish a market need for a solution.
• Developed proprietary UX & extensively detailed technical products for coaching institutes (B2B) and students (B2C).