Dec 2021 – Present · 4 yrs 5 mos · Mumbai, Maharashtra, India

• As Vice President, reporting to the CEO, managing the Marketing team, comprising of Brand, Social, Performance Marketing, Lifecycle Marketing (Activation and Retention), SEO, Data Analytics, Commercial.
• Additionally also responsible for managing the Community team, responsible for architects, interior designers, social media influencers programs; and also the Identity team, the internal creative agency, comprising of Art, Copy and Video verticals.

Mar 2021 – Nov 2021 · 8 mos

• As Senior Manager Marketing & Business Development for International Business, responsible for setting up the Waterproofing and Construction Chemicals business across Asian Paints units in APAC(Asia Pacific) and MEA (Middle East & Africa) geographies.
• Business Development & New Category Creation – Tapping into market potential by entering focus categories, through strategic tie-ups and own production, with clear understanding of competition models
•  Setting up complete fulfillment structure across countries, including teams, skilling, sales channel and sourcing
•  Handling ATL & BTL campaigns in key geographies like UAE, Egypt, Indonesia, Bangladesh, Sri Lanka, Nepal
•  Close integration with International Sales, R&D, Supply Chain & IT driving Product & Process Innovations

Feb 2018 – Feb 2021 · 3 yrs

• As Group Brand Manager – Exteriors, handling among the biggest portfolios in Asian Paints with net annual sales turnover of about 8000 Crores, with a team of Brand Managers handling the iconic Asian Paints brands of Apex & Ultima among others, along with the Exterior Decor offerings.
• Job description involves Brand Management, ATL including TVC & Digital Campaigns, New Product Introduction, Sales Planning, Focus Market Initiatives, Driving sales through schemes and sales support, close integration with related functions like Retail Sales, Project Sales, Supply Chain and Research & Technology.

Sep 2017 – Jan 2018 · 4 mos

• As Senior Brand Manager – Exteriors, handling among the biggest portfolios in Asian Paints with net annual sales turnover of about 3200 Crores, for the iconic Asian Paints brands of Apex & Ultima among others.
• Job description involves Brand Management, ATL including TVC & Digital Campaigns, New Product Introduction, Sales Planning, Focus Market Initiatives, Driving sales through schemes and sales support, close integration with related functions like Retail Sales, Project Sales, Supply Chain and Research & Technology.
• Few campaigns worked on include the Ultima Protek Kerala TVC

Feb 2015 – Aug 2017 · 2 yrs 6 mos

• As Senior Brand Manager – Interiors, marketing custodian in the Indian sub-continent for one of the biggest portfolios in Asian Paints with multiple select brands including Apcolite, TruCare among others
•  Net annual sales turnover of about 3100 Crores, with high growths in this period, growing at 3% above CAGR
•  Multiple product launches and new category creations generating about 100 Crores of sale
•  Handled multiple ATL & BTL campaigns & activations with the Brand Ambassador, Rahul Dravid
•  Instrumental in running successful Digital Campaigns for Ideas for Doors, with 6 million+ views, 1.2 lakh campaign page visits, 12000+ book downloads
•  Responsible for launching the 1st ever décor offering for Doors from AP, Ideas for Doors, delivering 30,000 unit sales in 1.5 months across just 3 cities
•  New Product Development / Innovation / Product Improvement, Integration with R&D, Supply Chain, IT

May 2013 – Jan 2015 · 1 yr 8 mos

• Headed Retail Sales vertical for 2 units/teams of Asian Paints in Kerala, operating out of Trivandrum
•  Net sales turnover of about 205 Crores, recording 14% value growth for the period
•  Leading teams of both on-role (9) & off-role employees, with 2 from team getting promoted in the period
•  Responsible for handling 450+ channel partners with 100 new additions and engaging 1500+ influencers
•  Ensured collection efficiency of about 90% over the period
•  Successfully changed and set up a new sales warehouse improving the operating efficiency
•  Work involves driving sales through schemes & various initiatives, demand planning, managing the warehouse & material distribution as well as product initiatives & launches among others.

May 2012 – May 2013 · 1 yr

• Heading the Retail Sales for 2 units/teams for Asian Paints in Tamil Nadu, operating out of Chennai
•  Net sales turnover of about 170 Crores, recording value growths of about 19% for the period
•  Leading teams of both on-role (10) as well as off-role employees
•  Responsible for handling 500+ channel partners and doubling the influencers to 1300+
•  Ensured collection efficiency of about 90% over the period
•  Successfully set up a new sales unit and ensured smooth transition for team, network & warehouse.
•  Work involves driving sales through schemes & various initiatives, demand planning, managing the warehouse & material distribution as well as product initiatives & launches among others.
• Management Trainee based out of Chennai from May’12 – Sept’12
•  Among the first 2 in the batch of 40+ Sales & Marketing MTs to get posted as Area Manager.

Apr 2011 – May 2011 · 1 mo

• Awarded a Pre-Placement Offer for outstanding performance during the Internship period.
• Worked with Idea 3G – Marketing team at launch of 3G in Kerala, in sync with marketing, sales & service delivery teams
• Devised and executed strategies, increasing Project Sanchaya conversions by 600%
• Effected an incremental revenue of Rs 42 lakhs per year for the 3G net setter team
• Increased 3G penetration & usage by social media marketing, targeted marketing and efficient use of Customer Care

Jun 2009 – Jun 2010 · 1 yr · Greater Hyderabad Area

• Worked with the Self Service Procurement team on Oracle Fusion, the new generation ERP from Oracle.
• Point of contact for few Modules of the product.
• Responsible for developing product from design, development and documentation.

Jul 2008 – May 2009 · 10 mos · Greater Hyderabad Area

• Worked with the Self Service Procurement team on Oracle Fusion, the new generation ERP from Oracle.

Apr 2007 – May 2007 · 1 mo · India

• Successfully completed projects on 'Process Optimization of the Seam Welding Operation and Design Modification in the Pallets' in Ashok Leyland Limited, Hosur.

May 2006 – Jun 2006 · 1 mo · Bengaluru, Karnataka, India

• -Successfully completed a training and project on 'Manufacturing Process and Quality Analysis of the Outer Race and Machined End'.

Apr 2006 – May 2006 · 1 mo · Bengaluru, Karnataka, India

• Successfully analyzed and designed a real-time project on 'Process Planning of the Inner Convergent Shell for the Cryogenic Stage of the gSLv Mark-III' at the Aerospace Division of the Hindustan Aeronautics Limited(HAL), Bangalore.
• Successfully implemented a project on 'Design and Fabrication of Aluminium Forged Rings to replace Locator Blocks in CNC machines' at the Aerospace Division of the Hindustan Aeronautics Limited(HAL), Bangalore.