Sruthi Sushanti

Business Development Executive

Gurugram, Haryana, India10 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Expert in managing brand narratives and social strategies.
Proven track record in crisis management and brand perception.
Strong influencer marketing and community engagement skills.

Stackforce AI infers this person is a Marketing and Brand Strategy expert in the Telecommunications and E-commerce sectors.

Contact

sushantisruthi@gmail.com LinkedIn

Skills

Core Skills

Social Media StrategyCrisis InterventionBrand AwarenessGo-to-market StrategyCommunity EngagementDigital MediaSocial Media Marketing

Other Skills

Social ListeningCampaign EffectivenessStrategic CommunicationsBrand ManagementInfluencer MarketingChannel StrategyStatistical Data AnalysisData ModelingConsumer BehaviorMarket PlanningE-CommerceMarket ResearchProduct LaunchPublic RelationsDigital Strategy

About

You know how when you’re looking for someone to lead brand narratives in today's world, you want the person who can do the bold ideas, the fun ideas, the culturally sharp ideas? But you also want someone who thinks like a brand manager - who understands archetypes, frameworks, and tone of voice. And while you want them to take risks, you also want them to know which ones might break the brand. You want them to keep the ideas flowing without burning out when a few get killed. To know every platform inside out, from how to make a meme to how to brief 1,500 influencers and get them to say the same thing. But also to walk into a boardroom and hold their own with a C-suite deck. Yeah. That person is me.

Experience

10 yrs 3 mos

Total Experience

2 yrs

Average Tenure

2 yrs 5 mos

Current Experience

Airtel

2 roles

Deputy General Manager - Social, Influencer, and Original Content

Promoted

Jun 2024 – Present · 1 yr 11 mos · On-site

Running social for a 30-year-old, publicly listed brand isn’t hard because it’s “old.”
It’s hard because every word carries weight.
At Airtel, I work in the tension between culture and consequence. One post speaks to 36 crore Indians. Creativity lives under scrutiny. Every move towards being fun, opinionated, or culturally relevant is also a conscious trade-off.
My role is to keep Airtel social-first and human, without forgetting that this is a brand people rely on.
I work as an individual contributor and horizontal resource, partnering across categories including Mobility, Broadband & Wi-Fi, Airtel Finance, Airtel Black, and Airtel Safe Network. My focus is ensuring the mother brand stays culturally coherent while each line of business shows up natively on social.
I own large-scale social and influencer spends, deliver on engagement and growth in a low-attribution environment, and build long-term creator partnerships with some of the strongest talent in the country.
Crisis is a core part of my role. Social is often the first place issues surface, and I work closely with CXO leadership to manage perception, shape narratives, and respond with clarity and intent. Over time, I’ve helped build crisis frameworks, influencer playbooks, and clear POVs on what brands should and shouldn’t do on social.
I work with four specialist teams, roughly 40 people in total, across strategy, content, creators, and community.
Culture first. Right-brained by instinct. Subjective, but accountable.

Social ListeningCrisis InterventionSocial Media StrategyCommunity EngagementCampaign EffectivenessStrategic Communications+2

Senior Manager - Social and Influencer

Dec 2023 – Jun 2024 · 6 mos · On-site

Brand AwarenessSocial Media Strategy

Flipkart

Manager - Brand and Social

Nov 2021 – Dec 2023 · 2 yrs 1 mo · Greater Bengaluru Area · On-site

Managing end-to-end brand marketing campaigns with agency, production, and celeb
Learning media planning and strategy
Planning and ideating social content
Creating an effective influencer strategy for brand awareness and organic traffic
Running point on the brand research charter to understand our most important stakeholder consumers

Channel StrategyBrand Awareness

Dentsu webchutney

Group Head | Servicing and Planning

Dec 2020 – Dec 2021 · 1 yr · Bengaluru, Karnataka, India

As a group account manager, I led a team of 4 people and brands like Airtel, Google, and ITC achieve social excellence.

Go-to-Market StrategyChannel Strategy

Dvio digital

3 roles

Group Head | Servicing and Content Strategy

Promoted

Jan 2020 – Dec 2020 · 11 mos

Group Account Manager for Flipkart, PhonePe, and Manipal businesses.
Working on actively pitching, closing, and initial SOP setting for new clients.
Learning the ropes of brand strategy and fulfilling business objectives along the way.

Go-to-Market StrategyChannel Strategy

Senior Account Manager

Promoted

Jan 2019 – Dec 2019 · 11 mos

I worked with Star English Channels, Hotstar International, Zee5 Global and Flipkart's Parents' Club in ideating, planning and delivering their social and digital content.

Channel StrategyCommunity Engagement