Amitabh Bhattacharya — Co-Founder

I’ve spent about 30 years helping brands look good—first as a copywriter, then creative director, then producer and founder of an ad‑film production house. Big brands, tight deadlines, clever lines, glossy films. The usual circus. A few years ago, as I moved closer to CSR and “impact” work, something started to feel wrong. Almost every piece of communication sounds like a polite version of the same story: “Here’s what we did, how many people we reached, and why we’re such responsible human beings.” No one wrote it that bluntly, of course. But that seems to be the narrative humming underneath. I realised I’d become very good at making organisations the hero of their own stories—and that this might actually be part of the problem. That’s when “story” stopped being enough for me. I became obsessed with narrative. Stories say, “This happened.” Narratives quietly decide who gets to matter when it happens. If you don’t examine the narrative, your stories either turn into PR compliance or feel-good fiction. Out of this, I built Data to Drama™—a narrative diagnostic for founders, leadership teams, and CSR/social-impact folks. Instead of inventing a nicer story, we work with what already exists: reports, decks, field notes, awkward conversations, and old campaigns. Underneath all of that is a narrative your organisation is already running on. My work is to make that visible, in plain language. Along the way, I’ve co‑founded an NGO and worked with several others to frame their narratives and sharpen both their communication and impact strategies. The work often sits in that uncomfortable but useful space between what the organisation believes it is doing and what its narrative is actually signalling to the world. I’m also a long-distance runner and cyclist; most of my thinking happens on quiet roads, where the noise settles and the real questions show up. I can’t change government policy or redesign the economy. But I can sit with a founder, a CSR head, or a leadership team and help them notice when their “impact story” is slightly out of tune with the reality they’ve created. That gap is where honest narrative—and better decisions—begin. If you’re at an inflection point and suspect that the story you’re telling the world (or yourself) doesn’t quite fit anymore, we’ll probably have a good conversation.

Stackforce AI infers this person is a seasoned expert in Advertising and Nonprofit sectors, specializing in narrative development and impact strategies.

Location: Mumbai, Maharashtra, India

Experience: 30 yrs 7 mos