Jan 2022 – Sep 2024 · 2 yrs 8 mos

• Building Shipup's marketing team from scratch.
• Build the mid-market marketing strategy to create a target account database shared with our BDR and AE team.
• Develop foundational marketing elements: core messaging, positioning, market segmentation, value statements & use cases, ICP, & buyers' journey mapping.
• Create product & solutions content and activities to support all stages of the buyer's journey.
• Manage multichannel campaigns: oversee the planning and execution of campaigns that leverage relevant channels and touchpoints to raise brand awareness within target audiences and drive lead generation. Oversee day-to-day performance marketing channels, including paid social, paid media, and partnerships.
• Define and execute marketing and business strategies for the EU and the US at different stages of development, with a focus on driving brand and growth
• Set goals, drive and report on marketing and business performance.
• Drive significant decisions within a fast-evolving business
• Translate data into insights and draw marketing and business conclusions
• Build strong ties with cross-functional leadership in EMEA and the US
• Build partnerships with trade and industry partners to scale activities.
• Shipup enables brands (retailers and DTC) to take control over the most volatile part of the customer experience --the post-purchase-- so they increase brand loyalty and save support costs. It gathers accurate, accessible, and real-time information on customers' orders with insights into your customers' experience by market, centralized data.
• Shipup raised over 7 million funds to accelerate its international development. Based in New York and Paris, Shipup is trusted by more than 450 worldwide retailers and DTC brands (Leclerc, Carrefour, Courir, NA-KD, PurpleCarrot, Yves Rocher, Volcom, Withings, etc.)
• In 2022, Global Blue acquired Shipup to enrich its post-purchase offer, helping retailers extend their customer journey.

Sep 2018 – Jan 2022 · 3 yrs 4 mos · Paris, Île-de-France, France

• First branding employee at Sendinblue in 2019, two years after I led the branding team of +10 Sibers: FR, DACH, US&Canada brand managers, graphic designers, video editors, a brand reputation manager, a social media specialist, and partnership managers.
• Four objectives :
• Establish, evolve, and implement the global brand strategy from scratch. Communicate the company's vision and business objectives to our ecosystem.
• Increase our brand trust, awareness, and attachment.
• Collaborate with the HR team to strengthen our employer brand
• Be at the cutting edge of design to improve our identity.
• Key results:
• 70% of Sendinblue acquisition (64M€ revenue 2021) coming from brand channels
• Re-branding and positioning of Sendinblue in June 2019
• Selected as a Next40 (40 most promising French startup) 2 years in a row by the French government
• N°1 on Google Trends in France since mid-2020.
• N°2 on Google Trends in Germany since 2020
• Rating 4.5 on Capterra, Trustpilot, Avis Verifiés, G2crowd.
• +30% increase of our community and engagement on our LinkedIn page and main Twitter accounts.
• Sendinblue is the only all-in-one digital marketing platform that empowers small and medium businesses to build customer relationships through end-to-end digital marketing campaigns. Headquartered in Paris with offices in Seattle, Berlin, Noida, and Toronto, Sendinblue supports more than 180,000 active users across 160 countries.
• We have been selected for the 2nd consecutive year in the prestigious ranking of the Next40 by the French government!
• 2017: 30M€ Series A Funding.
• 2020: 140M€ Series B Funding.

Sep 2017 – Sep 2018 · 1 yr · Région de Paris, France

• MARKETING
• Audit of the persona/job-to-be-done
• Mapping of the customer journeys + CRM restructuring
• Development of the nurturing strategy + emailing campaigns/performance monitoring and continuous improvement.
• Redesign of the homepage (better understanding of the offer + optimization of the acquisition funnel)
• Creation and development of the real estate customer funnel (development of a specific journey, recruitment of a sales real estate expert in collaboration with the operational team, automation of emails + dedicated nurturing campaign, development of free content such as white papers.)
• Analysis and recommendations for the improvement of conversion KPIs.
• Analysis of the offer dedicated to home decoration (in collaboration with the head of the Architects division).
• BRANDING
• Re-positioning of the brand in line with personas and new offers.
• Definition and participation in the design of the new identity in collaboration with the DA (graphic charter, naming, language elements ...)
• Development of sales supports for the sales team (emailing, editorial content, offline presentation kits)
• Assuring the consistency of the brand identity through all the channels
• Launch of metro + TV campaigns
• Content writing for the employer brand (in collaboration with the HR manager)
• Management of the PR strategy (choice of angles and content, identification of targets, co-writing of press releases, measurement of impact)

Feb 2017 – Jul 2017 · 5 mos

• Acquisition of Bricool by En'Jo (Véolia group).
• Support for the integration of Bricool within En'jo.
• Define the communication strategy for En'Jo
• Development of Key Account partnerships (Transgourmet, Leroy Merlin) with the implementation of offline/online testing phases of En'Jo.

Aug 2015 – Apr 2017 · 1 yr 8 mos · Greater Paris Metropolitan Region

• Update: Bricool has been acquired by a French industrial group (Veolia) in 2016 *
• Bricool is the first concierge for DIY small or large jobs. More than 600 services were carried out in 2016, from wall lights to the complete renovation of apartments.
• Need a plumber, electrician, handyman, or even to renovate your living room and bathroom? Bricool takes care of everything! It's the simple, fast, and secure way to get all your odd jobs done with peace of mind.
• Send us your request with a simple photo and description; we will respond within 24 hours with a fair price (no bad surprises) and trusted providers.
• For each of your quote requests for small jobs:
• We compare the prices of our service providers (electricity, plumbing, glazing)
• We carry out a Premium customer follow-up
• We ensure the proper completion of the work until the complete satisfaction of our customers.

Mar 2015 – Jun 2015 · 3 mos · Greater Paris Metropolitan Region

• Growth hacking training at The Family

Sep 2014 – Oct 2014 · 1 mo · I Love Transmedia

• MEDIA project / NEW WRITINGS
• Author / Co-director of the Transmedia project (web + docu + app) #NothingToHide
• Panavision Prize Selection
• Flamefy Award Selection

Aug 2013 – Sep 2013 · 1 mo

• Production of a video reports.

Jan 2013 – Jan 2013 · 0 mo · Greater Rio de Janeiro

• Production of two 26 min reports in Brazil (investigation, filming, editing)

Jan 2013 – Jan 2013 · 0 mo

• Production of the video reports

Jan 2012 – May 2013 · 1 yr 4 mos

• Aline au pays des Merveilles - Music magazine 52 'weekly (France Ô)
• Clash Time WWE - Weekly 20 'sports magazine dedicated to wrestling (Eurosport)

Jan 2010 – Jan 2014 · 4 yrs

• Journalist for corporate Films