Pippa Yeats

Co-Founder

Cape Town, Western Cape, South Africa13 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Co-founded Turn.io, impacting 50M+ patients.
Led WHO's COVID-19 service with 12M+ users in 7 days.
Established human-centered design practices in health tech.

Stackforce AI infers this person is a Healthcare Technology Leader with a focus on user-centered design and strategic impact.

Contact

Skills

Other Skills

Healthcarehealth techBehavioral SciencesService DesignDesign ThinkingUser Experience Design (UX)User ExperienceSocial InnovationDesign StrategyStrategic DesignEthnographyResearch DesignIdeationInnovation ManagementUser-centered Design

About

Half the world’s population still lacks access to quality healthcare. After years building health programs across Africa, I’ve seen many health apps downloaded once and never opened again. Why force patients to install new apps when they already use WhatsApp every day? At Turn.io, we're creating healthcare infrastructure that meets patients where they are, especially in underserved communities worldwide. Our product delivers: → Ready-to-use health chat services that cut time-to-launch → Messaging designed to boost patient retention → Seamless integrations with existing systems My background spans art, behavioral science, and years in the field. It taught me that the best health solutions are the simplest. No barriers. No friction. Just accessible healthcare powered by chat conversations. We want to make getting access to healthcare as simple as texting a friend. Our platform has powered: → WHO's COVID-19 service: 12M+ users in first 7 days, 500M messages → India's vaccination program: 77M+ users, 3M appointments booked → Penda Health: 30% higher patient retention, 9-second response times Our mission is bigger than technology. We're working toward making quality healthcare accessible to everyone, regardless of where they live. DM me to learn more.

Experience

13 yrs 9 mos

Total Experience

4 yrs 7 mos

Average Tenure

7 yrs 5 mos

Current Experience

Turn.io

3 roles

Co-Founder & Chief Commercial Officer

Nov 2024 – Present · 1 yr 6 mos

Co-Founder & Chief Strategy Officer

Promoted

Apr 2023 – Nov 2024 · 1 yr 7 mos

Co-Founder & Product Manager

Dec 2018 – Jun 2023 · 4 yrs 6 mos

Turn.io powers life-improving conversations.
Our chat platform and impact network enable organisations to scale access to trusted information, empathic support and vital services.
We support 200 of the world's leading health, education and impact organisations.

Reach digital health

3 roles

Head of Strategy & Experience Design

Promoted

Aug 2015 – Nov 2018 · 3 yrs 3 mos

As Head of Strategy & Experience Design at Praekelt.org (now Reach Digital Health) I built a multidisciplinary team of driven, passionate problem solvers who use service design thinking to find solutions to complex developing world problems using mobile technology.
Influenced company goals and strategy through an active role on the organisation’s steering committee
Established the human-centred service design practice in the organisation
Responsible for complex mission-critical research, strategy, design and content
Managed a team of service designers, content strategists, content designers and researchers
Speaker at International conferences on mobile for development

Public Speaker - Mobile for Development

Promoted

Dec 2014 – Sep 2016 · 1 yr 9 mos

2019
Chat for Impact - Behaviour Exchange, London, United Kingdom
Chat to improve maternal health - Digital Health Africa, Johannesburg, South Africa
2016
Women, Mobile and Development - PINK-IT Meet Up, Johannesburg, South Africa
MomConnect - Social and Behaviour Change Communications Summit, Addis Ababa, Ethiopia
2014
Using Service Design to develop HIV services for youth - Southern African AIDS Summit, Lusaka, Zambia

Service Designer

Aug 2013 – Jul 2015 · 1 yr 11 mos

Praekelt Foundation is an incubator for mobile technology which improves the health and well-being of people living in poverty.
With a service design background I have worked across Africa and South-East Asia:
Designing digital, service, organisational, and systems experiences for governments, NGOs and social impact organisations
Using design research and qualitative insights to invent new services or improve the implementation of existing systems using mobile technology.
Co-designing with client or partner organisations and users, leveraging their expertise and experience to drive innovation.
Owning the strategic deliverables on projects but collaborating with designers, project managers, business leaders and engineers to develop solutions.
Tracking the performance of our projects through data analytics and understand user behaviour through User Acceptance Testing
Working on detailed and up to date evaluations of the digital social impact environment, as well as the competitive and resource realities, across the developing world.

Helm

2 roles

Creative Technologist

Jun 2012 – Jul 2013 · 1 yr 1 mo

Helm Creative Technologists use mobile technology to design solutions to every day problems.
This involves:
creating innovative concepts for mobile services (including apps, mobi sites, SMS & USSD campaigns and social media)
comprehensive digital strategy design
analysis of existing mobile strategies and projects
user experience design and wireframing