Dec 2024 – Feb 2026 · 1 yr 2 mos · Remote

• Own and scale Sprout Social’s organic social strategy across LinkedIn, Instagram, X, Facebook, TikTok, Threads, and Pinterest, with a strong focus on B2B thought leadership content and trend-driven campaigns, driving a 600% increase in impressions and a 66% lift in engagement within seven months
• Spearhead end-to-end content creation, including storyboarding, filming, editing short-form video, capturing live content at events, and leveraging trending sounds to maximize engagement
• Scale our influencer program, shaping strategy and execution to support lead generation, content downloads and sustained brand awareness
• Led Sprout’s Vantage Tour influencer initiative, managing partnerships with 16 creators and delivering 3M+ reach and 400K impressions
• Partner cross-functionally with Product Marketing, Brand Creative, Support, Content and Video teams to ensure social supports key launches, campaigns and narratives
• Own community engagement and social listening efforts to foster authentic conversations and strengthen audience trust
• Support Sprout’s Employee Advocacy program, producing shareable social assets and copy to amplify employee voices and thought leadership
• Leverage performance data to inform creative strategy, optimize content, and share actionable insights across teams, influencing decisions such as product feature prioritization and campaign planning

Oct 2024 – Apr 2025 · 6 mos · Queens, New York, United States · On-site

• Executed the restaurant’s first comprehensive social media strategy, elevating brand positioning and driving measurable growth, including a 40% increase in followers across Instagram and Facebook
• Launched social-first campaigns that generated a 55% boost in engagement and a 25% lift in website traffic, turning social content into tangible business results
• Implemented tracking to measure social’s contribution to new visitors, providing actionable insights for ongoing campaign optimization
• Produced and optimized short-form video content for Reels, including live event capture of performances, increasing engagement and expanding brand awareness
• Built and managed strategic influencer partnerships, amplifying reach in key markets and generating authentic, high-performing content that strengthened credibility
• Leveraged social listening and analytics to inform strategy, identify trends, and translate customer feedback into actionable improvements

Jan 2023 – Nov 2024 · 1 yr 10 mos · New York, United States · Hybrid

• Managed social content across LinkedIn, Instagram, X, Facebook, TikTok and YouTube through social-first campaign strategy and execution, delivering high-performing static and video content aligned to brand voice and audience insights
• Led influencer and celebrity partnerships, securing 90+ collaborations and generating 60M+ impressions, doubling participation YoY
• Drove campaign execution and performance optimization, translating analytics and insights into strategic recommendations that improved reach, engagement and overall social impact
• Owned community management and real-time engagement across platforms, leveraging Sprout Social and native tools to foster responsive, trust-building conversations and strengthen brand affinity

Apr 2022 – Nov 2022 · 7 mos · United States

• Coordinated promotional events with sponsors and venues, contributing to a 20% increase in event attendance and ensuring strong partner visibility
• Produced photo, video, and written content that boosted event-related social engagement by 15% across Instagram and Twitter
• Authored comprehensive post-event recaps highlighting performance metrics and audience impact, providing actionable insights that informed future sponsorship strategies

Jan 2020 – Present · 6 yrs 4 mos

• Design and deliver customized commissioned artwork, completing 100+ pieces and building a strong base of repeat clients
• Host and facilitate engaging paint events, creating video recaps and short-form content to showcase sessions, attract 60+ participants per event, and foster a growing creative community
• Leverage organic and paid social marketing to grow brand presence, achieving a 20% increase in followers and driving consistent event sign-ups

Jul 2019 – Jul 2019 · 0 mo · New York, United States

• Performed as background dancer in Steven Speilberg's reboot of West Side Story.

Jun 2019 – Sep 2019 · 3 mos · New York, United States

• Delivered exemplary customer service by adeptly identifying and fulfilling customer requirements
• Employed effective sales strategies to enhance product sales through upselling and cross-selling, optimizing every customer engagement
• Fostered team cohesion by actively supporting colleagues and fostering a collaborative environment aimed at achieving store objectives

May 2019 – Jan 2023 · 3 yrs 8 mos · United States · Hybrid

• Managed social channels and supported broader strategies for concert events, producing short-form video content, driving 35% engagement growth and a 15% increase in website traffic
• Collaborated on content creation and managed partnerships with celebrities and music talent, doubling Instagram and Facebook followings from 15K to 30K while maximizing event visibility and strengthening brand presence
• Applied data-informed insights and KPI analysis to optimize campaigns, ensuring content resonated with audiences, aligned with industry trends, and drove measurable growth
• Worked cross-functionally with event producers and marketing teams, positioning social media as a core driver of audience engagement and ticket sales.

Jun 2018 – Aug 2018 · 2 mos · Manhattan, NY

• Anchored on-air news segments for WBLS and supported celebrity interviews for HOT 97
• Authored and published breaking news articles for HOT 97, driving timely digital content that resonated with audiences
• Coordinated and executed promotional events, collaborating with staff, sponsors, and talent to ensure seamless production and audience engagement
• Managed client information with discretion, supporting both station operations and external partnerships

May 2017 – Aug 2017 · 3 mos

• Provided advice on beauty and skincare products to customers, enhancing their shopping experience and driving sales through personalized recommendations and demonstrations.
• Assisted customers in selecting and applying beauty products, ensuring they receive tailored solutions that meet their individual needs and preferences.
• Maintained in-depth knowledge of current beauty trends, product innovations, and seasonal promotions to offer informed guidance and maximize customer satisfaction.