Hannah Zhang

Co-Founder

New York City, New York, United States5 yrs 8 mos experience

Key Highlights

  • Grew marketing function from zero at Allium.
  • Built a six-figure content business in one year.
  • Achieved 1M+ impressions for 20+ brand partnerships.
Stackforce AI infers this person is a Product Marketing expert with a strong background in startup growth and content strategy.

Contact

Skills

Core Skills

Product MarketingContent CreationBrand StrategyProduct ManagementProduct StrategyInvestment Banking

Other Skills

Microsoft OfficeMicrosoft ExcelMicrosoft WordPowerPointCustomer ServiceResearchTeamworkPhotoshopSocial MediaPublic SpeakingEnglishWindowsEvent PlanningTime Management

About

I lead product marketing at a Series A startup and create content for 200K+ followers on careers and entrepreneurship. How I can help: 1. Positioning, messaging, and marketing execution for B2B companies - I joined Allium as its first marketer and grew the marketing function from zero. 2. Personal brand and creator business strategy for ambitious professionals and founders - I built my content business to six figure revenue and personal brand to 100K followers in 1 year. 3. Brand partnerships - I've helped 20+ brands like Anthropic, Adobe, LinkedIn, and Notion generate 1M+ impressions with engagement rates average 5%+ My career has been anything but linear. I quit investment banking to backpack around South America and briefly considered becoming a travel blogger before joining DiDi to launch food delivery in 6 countries across Latin America, working in strategy, product, and ops. After getting my MBA from Wharton, I went all in on marketing - product marketing in tech while building a creator business to over 200K followers and six figures in less than 2 years. What I write about: 5-9 entrepreneurship alongside a demanding full-time job, startup marketing, building a content business from zero, vibe coding and AI, community building, and what an ambitious, nonlinear career looks like in the trenches. 📰 Newsletter: nonlinearnews.com 📧 Brand partnerships + speaking: hannah@careerhannah.com Resources: beacons.ai/byhannahzhang

Experience

5 yrs 8 mos
Total Experience
1 yr 8 mos
Average Tenure
8 mos
Current Experience

Allium

Product Marketing

Sep 2025 – Present · 8 mos · New York, United States · On-site

  • 1st marketing hire at Series A startup backed by Kleiner Perkins, Theory Ventures and Amplify
Product Marketing

Careerhannah

Founder & Creator

Sep 2024 – Present · 1 yr 8 mos · New York City Metropolitan Area

  • Creating content for 150,000+ high performers with nonlinear paths in tech and business. Partner with brands like Adobe, LinkedIn, Notion, Anthropic, and Teachable.
  • careerhannah.com
Content CreationBrand Strategy

Bonterra

Product Marketing

Jan 2024 – Jan 2025 · 1 yr · New York, United States

  • Owned ICP definition and persona development for life sciences, public sector, and nonprofits
Product Marketing

Ebay

Technical Product Manager

Jan 2023 – Jan 2023 · 0 mo · San Francisco, California, United States

  • Optimized conversion for intent-based searches
Product Management

Coursehorse

Product Manager

Jan 2022 – Jan 2023 · 1 yr · Remote

  • Improved conversion rates for Series A virtual team building events platform
Product Management

Didi

2 roles

Senior Manager, Product & GTM Strategy

Promoted

Jan 2021 – Jan 2022 · 1 yr

  • Led food delivery launch and growth strategy in South Cone countries (Chile, Peru, Ecuador)
Product Strategy

Manager, Product Strategy & Operations

Jan 2020 – Jan 2021 · 1 yr

  • Ideated and launched product features to grow food delivery orders in 5+ Latam countries
Product Strategy

Morgan stanley

2 roles

Analyst

Jan 2017 – Jan 2019 · 2 yrs · Hong Kong SAR

  • Investment Banking, Equity Sales & Trading
Investment Banking

Summer Analyst

Jun 2016 – Aug 2016 · 2 mos · Hong Kong

  • Completed rotations in Asia Pacific Equity Sales and Sales Trading teams
Investment Banking

Education

The Wharton School

Master of Business Administration - MBA

Columbia College, Columbia University

Bachelor's Degree — Economics-Political Science

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