Sep 2018 – Jun 2022 · 3 yrs 9 mos

• Support profitability growth and brand equity by strengthening go-to-market approach through the design and execution of research that identifies market trends, client needs and key buying behaviors within the higher education and K-12 markets.

Jun 2016 – Aug 2018 · 2 yrs 2 mos

• Engineered the introduction of research-driven design and development initiatives that fulfilled specific client objectives, expanded revenues and strengthened client relationships. Responsible for leading the segment research strategy, quantifying organizational impact on Quality of Life for client constituency, leveraging thought leadership that advanced company’s competitive position.
• Built credibility in the student housing market by developing a data model that quantified the impact of managed programs on student retention and success.
• Drive consumer engagement by improving offer and service efficacy through the deployment of multimodal research techniques identifying more optimal data-driven, customer-centric approach.

Jun 2013 – Jun 2016 · 3 yrs

• Orchestrated Consumer Insight for corporate university segment. Facilitated data-driven decisions by serving as SME, consulting with operations, marketing, culinary and development teams.
• Boosted year-over-year comp growth through the development and implementation of CIQ: a Claritas PRIZM-based segmentation tool that allowed managers to align menus and programming with customer needs and preferences.
• Enhanced sales, overall operations and customer loyalty by securing data to drive development of solution-based processes in response to field operators queries and challenges.

Jun 2010 – May 2013 · 2 yrs 11 mos

• Provided comprehensive support to division’s consumer insight team, managed multiple key research initiatives and oversaw all custom studies for the division’s 500+ accounts. Collaborated with field support, senior management and high-profile clients.
• Boosted efficiency by streamlining several manual processes including the mystery shopper portal, business planning tool and catering loyalty tracker.
• Fostered culture of customer-driven programming by building and facilitating a representative “Board of Directors,” a task force comprising participants from select client organizations.

Jan 2009 – Oct 2010 · 1 yr 9 mos

• Supported growth of $10M major account by creating and implementing marketing programs that drove consistent revenue generation.
• Grew same store sales and customer participation by developing engaging promotions that drove foot traffic.
• Singlehandedly built social media presence across Facebook and Twitter, driving digital engagement across brand new channels.

Aug 2008 – Jun 2010 · 1 yr 10 mos