Harpal Singh

Co-Founder

Stoke Poges, England, United Kingdom14 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 12 years in performance marketing.
Founder of innovative Reddit monitoring service.
Expert in driving customer acquisition through digital channels.

Stackforce AI infers this person is a Performance Marketing Expert specializing in SaaS and E-commerce strategies.

Contact

Skills

Core Skills

Performance MarketingDigital StrategyBrand ManagementConversion Rate OptimizationLead GenerationPaid Media StrategyClient TrainingGlobal Search ManagementPpc ManagementE-commerce Strategy

Other Skills

PPCDigital MarketingGoogle AdwordsE-commerceSentiment AnalysisBrand MonitoringStrategic Response DeploymentPaid SearchPaid SocialCROEmail MarketingSEOVideo MarketingSocial Media MarketingDisplay Advertising

About

I've spent 12+ years in performance marketing. I've scaled Google Shopping, built Meta funnels, run global search teams. I know what it costs to acquire a customer through paid media. Today, buyers make decisions in places most brands don't even monitor. Reddit threads that rank on Google page 1. AI engines like ChatGPT and Perplexity that recommend products based on community sentiment. Conversations where your competitor gets endorsed by real users while your brand doesn't get mentioned at all. That's what I focus on now. Through blimpp, I work with SaaS and DTC brands as a fractional CMO and through Reddit Lens - a managed service that monitors, analyses, and intervenes in the Reddit conversations that shape brand perception, AI recommendations, and search visibility. The common thread across everything I do: finding the channels and conversations that drive buying decisions before the market catches up. If you want to know what Reddit and AI search engines say about your brand, I'll show you for free.

Experience

14 yrs 1 mo

Total Experience

2 yrs 7 mos

Average Tenure

8 yrs 8 mos

Current Experience

Cera

Head of Performance Marketing

Apr 2018 – Aug 2019 · 1 yr 4 mos · London, United Kingdom

Head of Performance Marketing encompassing Paid Search (Google, Bing), Paid Social (Facebook, Instagram), CRO (Unbounce, AB Tasty), Email (Mailchimp, Autopilot), SEO, Affiliates, and Video (YouTube) channels. Selected achievements include:
Increased the number of Tier 1 Sales Qualified Leads per month from 16 to 106
(January ‘19), with focus on granularity, localisation, and bespoke landing pages.
Improved Conversion Rate from 0.64% to 0.98% YoY, by improving on-site user journey.
Grew Facebook following from 0 to 3k within 3 month period, generating 92 leads.
Oversaw creation and amplification of interactive content, generating substantial top-of-funnel lead growth as a result.
Working with an SEO agency, oversaw a strategy which saw 27% improvement in keyword rankings.
Grew affiliates channel from scratch, eventually accounting for 30% of all leads.
Developed outreach process for M&A team utilising Email and LinkedIn, which drove 22% response rate and several acquisition opportunities.

Paid SearchPaid SocialCROEmail MarketingSEOVideo Marketing+2

Blimpp

Founder

Sep 2017 – Present · 8 yrs 8 mos · London Area, United Kingdom

blimpp is a performance marketing agency that evolved into something different. After a decade of scaling paid media for DTC and eCommerce brands, I noticed the same pattern across every client: the conversations that shaped buyer perception were happening on Reddit, and brands were completely absent from them.
In 2025, I built Reddit Lens: a managed intelligence and intervention service that monitors brand mentions across Reddit, scores sentiment against competitors, and deploys strategic responses in buying threads. Reddit threads rank in Google, feed AI recommendation engines, and carry outsized peer trust. Reddit Lens is the optimisation layer for brands that want to show up where decisions actually happen.
Reddit Lens is real-time Reddit intelligence and intervention for SaaS and DTC brands in competitive categories.
Previous work includes scaling paid media across Google, Meta, YouTube, and Amazon for brands in fashion, skincare, jewellery, and consumer electronics.

PPCDigital MarketingGoogle AdwordsE-commerceDigital StrategyPerformance Marketing

Jellyfish

3 roles

Paid Media Evangelist

Jan 2017 – Mar 2018 · 1 yr 2 mos · London Area, United Kingdom

Training a wide range of clients in relation to driving exponential growth via Paid Search, Paid Social, and Display with specific emphasis on Google AdWords, DoubleClick, retargeting, Google Shopping, Google Display Network, Facebook and emerging channels such as Amazon, Pinterest, and LinkedIn.
Delivering thought leadership across a wide range of Paid Media topics, to cement Jellyfish's positioning as a digital partner across a number of target verticals, encompassing eCommerce, travel, and fast-growth businesses.

Paid SearchPaid SocialDisplay AdvertisingGoogle AdWordsDoubleClickPaid Media Strategy+1

Senior PPC Manager

Promoted

May 2014 – Jun 2015 · 1 yr 1 mo · Reigate

Responsible for strategy and successful delivery pertaining to a portfolio of client accounts, mainly specialising in eCommerce (feed-based retail, fashion technology, finance, and travel). Also responsible for over-seeing an expanding team of PPC Managers, Executives, and Assistants so to ensure client KPI's are met (e.g. CPA, ROAS, Cost of Sale), and internal training and development needs are identified and delivered.
Other responsibilities include maintaining a close relationship with our network partners, which has facilitated a number of early-mover opportunities, encompassing Product Listing Advertisements, Dynamic Search Advertisements, Search Remarketing, and Dynamic Remarketing.
Have also leveraged experience as part of New Business initiatives, including pitches. This involved conducting audits, leading pitch activity against set client briefs, presenting findings to client, and subsequent on-boarding. As a result, numerous new business opportunities have been realized, most notably within the eCommerce vertical.

PPC StrategyClient ManagementPPC Management

PPC Manager

Oct 2012 – Apr 2014 · 1 yr 6 mos · Reigate

Responsible for the strategy and efficient day-to-day management of assigned client accounts, focusing on gross profit growth. Have ran campaigns across a variety of digital channels, encompassing Google, Bing, Facebook, LinkedIn, and YouTube.
My main client account to-date is a multinational US financial services corporation, with a monthly budget allocation of up to £200k+.
Also strong experience within the international travel and tourism sector, with one of the world's largest luxury resort operators.

Client Account ManagementCampaign ManagementPPC Management

Iprospect

Global Search Account Director

Jun 2015 – Jan 2017 · 1 yr 7 mos · London Area, United Kingdom

Global Search Director, delivering strategy and overseeing a global team to deliver against Brand, eCommerce KPIs.
Responsible for performance across search, Amazon, HookLogic (Criteo) streams.

Search StrategyTeam ManagementGlobal Search Management

Fashion-based ecommerce platform

Co-Founder & eCommerce Lead

Feb 2012 – Sep 2012 · 7 mos

Responsible for the online development of an innovative eCommerce start-up platform. Key responsibilities related to driving customer acquisition (exclusively via PPC) and conversion, through a wide range of tactical activities. Also extended to the management of outsourced personnel, such as programmers and designers. Having achieved initial customer acquisition targets, divested stake to established third-party investors within the retail space.

Customer AcquisitionPPC ManagementE-commerce Strategy