Prof. (Dr.) Ruhi Lal

CEO

Noida, Uttar Pradesh, India13 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 23 years of experience in Advertising and Research.
  • Chief Editor of renowned Mass Communication journals.
  • Awarded Best Media Educator in Advertising Research.
Stackforce AI infers this person is a seasoned expert in Advertising and Mass Communication education.

Contact

LinkedIn

Skills

Core Skills

Business Development

Other Skills

Digital CommunicationData AnalysisQualitative ResearchSocial Media AdvertisingBrand DevelopmentCreative WritingMicrosoft OfficeCurriculum DesignPublic RelationsSoft SkillsHigher EducationResearchSocial MediaSocial Media MarketingMicrosoft Excel

About

Dr. Ruhi Lal is an expert researcher, Advertising professional, with 23 years of experience blend of Advertising Industry,higher education, and Research. She is Head of the department & Professor in Journalism and Mass Communication at Manav Rachna International Institute of Research & Studies. She is Chief editor of Sanchar Sutra and Media Medley -Journals of Mass Communication. She received award of “Best Media Educator of the year 2022 in Advertising Research” from Media Federation of India. Received “5th Gyan Shree National award” for promoting talents in Hindi Literature from Savitri Foundations. She received “VISHIST SEWA SAMMAN” from BJP for delivering services to especially abled people in Dec 2021.Her research credentials include 179 contributions – 4 Patents, 13 Books, 44 research papers in (21 Scopus, 9 Web of Science, 45 UGC Care Listed National, International Journals with high Impact factors), 30 case studies developed, 45 paper presentations & publication in conference proceedings (IIT Kharagpur, IIM Indore, MICA, AMU, JNU, DU and many more), 20 chapters in books). The Funded Research Projects are MGNCRE for Rural development- MHRD , SWAYAM - Free online education, MHRD GoI, AJK-MCRC -Jamia Millia Islamia -Central University, New Delhi, Radio Amity with DAVP and Smart NGO . The course contents were designed and broadcasted through ‘UGC Higher education Channel – VYAS’. ‘MOOC Project of Amity University e-learning'. Her Research consultancy projects are “SWAYAM: MHRD - Educational program initiated by the Government of India for higher education”, and “MGNCRE: MHRD - ”. Completed funded Consultancy project for UGC under “AJK- MCRC, Jamia Millia Islamia, New Delhi" A Teacher, Guide, and Mentor of many students, Dr. Lal was invited to chair many technical sessions on National and International conferences. She has been invite in many international conferences and workshop as Key Note Speaker. As Program Director, she organized workshop on Research project writing, Advertising Research methods, Qualitative research methods, Campaign planning, Storytelling in Advertising. As Convener organised FDP and International conferences. She continue to serving various important committee IQAC head, Stream head for ‘Advertising & Marketing Communication, member of Board of studies, Area Advisory Board & Program Review committee member, Academic advisory board, Outcome assessment head, Academic Planning and review committee head, external examiner, paper setter and guest speaker, PhD thesis evaluator, examiner for many Universities in India.

Experience

13 yrs 3 mos
Total Experience
2 yrs 2 mos
Average Tenure
2 yrs 7 mos
Current Experience

Manav rachna international institute of research & studies

3 roles

Research Director (Social Sciences)

Jan 2026 – Present · 4 mos

HoD - Journalism & Mass Communication & Professor

Promoted

May 2024 – Present · 2 yrs

  • As Head of the Journalism and Mass Communication department, my role involves strategic leadership and management of academic programs, faculty, and resources. I’ll oversee curriculum development, ensuring it remains relevant and aligned with industry standards. My responsibilities include fostering a conducive learning environment, mentoring faculty, and supporting student growth and success. Additionally, I’ll play a vital role in building industry partnerships, organizing events, and staying abreast of emerging trends in media and communication. Ultimately, I am instrumental in shaping the future professionals of journalism and mass communication, equipping them with the skills and knowledge needed to thrive in the dynamic media landscape.

Professor

Oct 2023 – May 2024 · 7 mos

  • School of Media and Humanities, Department of Journalism & Mass Communication

Amity school of communication, noida

Head (Student support ) / Associate Professor , ASCO Noida

Oct 2021 – Oct 2023 · 2 yrs · Noida, Uttar Pradesh, India

Business DevelopmentDigital Communication

Amity school of communication , amity university

In charge - Ph.D Program

Jul 2018 – Oct 2021 · 3 yrs 3 mos · Noida

Business DevelopmentDigital Communication

Amity school of communication, amity university,noida

Assistant Professor ( Grade III )

Nov 2007 – Oct 2021 · 13 yrs 11 mos · Sec 125 , Expressway , Noida

  • 1. Impart lectures on fundaments, concepts, principles & practice of Advertising, Marketing, PR Brand Management & Events.
  • 2. Academic administration, grading assignments, overall student development, Mentoring, class performance analyis, result analysis, setting exam papers, invigilation , designing innovative assignments and evaluation of assignments , assessments ,dissertation work , Organizing Seminar, workshop & Guest lectures with eminent media person. Research.
  • 3. Working as an IQAC coordinator for ASCO by supporting Quality assurance & Enhancement dept. of Amity University, for BSI Audits, internal audits, conducting workshop , Management review meetings, Annual academic planning & seminar for quality work.
  • 4. Create and upgrade strong databank of knowledge on each course product.
  • 5. Review existing course curriculum and suggest innovations in course material based on evolving industry trends.
  • 6. Deal with Industries & advertising agencies for special lectures, Internship & final placement of the students sometimes.
  • 7. Taking lecture for Amity University online ,e content development, assignment , evaluation for distance learning department of Amity University.
Business DevelopmentDigital Communication

H t media limited - hindustan times

MIS- Management Information system, Media Marketing

Sep 2005 – Nov 2007 · 2 yrs 2 mos · Jharkhand - Ranchi

  • 1. Responsible for MIS (General & special reports like Revenue report, Executive wise report, Volume & Market share, Target, Achievement, Achievement %, Growth, Yield through software like, SAP & BIW) & PowerPoint Presentations on IRS, NRS reports, Market feedback credential & strategic Pitch Presentation.
  • 2. To develop marketing strategies, making media plans for generating advertising business.
  • 3. To deal with direct clients, Ad agencies, QBC’s to promote customised media solutions.
  • 4. To co-ordinate and ensure synergy between all the four departments of media marketing such as Ad-sales, Ad-operation, Ad-accounts and MIS.
  • 5. Responsible for managing the Media marketing team, empowering junior members and organising review meetings for the continuous self-renewal of the organisation.
  • 6. Developing brand name of HT Media Ltd by helping event team to organize several events and fair.
Business DevelopmentDigital Communication

Noida ad agency, sec 5 , noida

Client Servicing Executive

Apr 2004 – Aug 2005 · 1 yr 4 mos · Noida Area, India · On-site

  • Responsible for generating advertising business by dealing with clients directly. Strategizing, making effective pitch presentations and media planning of clients.
  • (Brochure, hoarding, dangler, print media planning).
Business DevelopmentDigital Communication

Purple focus pvt ltd

Business Development Executive

Apr 2002 – Mar 2004 · 1 yr 11 mos · Indore

  • New business development , dealing with existing clients and providing creative and media services ,Responsible for generating advertising revenue by innovative ideas and dealing with clients directly. Drafting strategies for media and creatives, making effective pitch presentations and media planning of clients. Brochure, hoarding, dangler, print media planning.
Business DevelopmentDigital Communication

Education

Amity School of Communication, Amity University Noida

Ph.D. in Mass Communication — Advertising and Brand Management

Jan 2012 – Jan 2017

Devi Ahilya Vishwavidyalaya

Master of Business Administration - DUAL SPECIALIZATION -ADVERTISING AND PR

Ranchi University

Bachelor of Science (B.Sc.) — BOTANY HONOURS

Jan 2006 – Jan 2009

Ranchi University

INTERMEDIATE

Jan 2004 – Jan 2006

Ursuline Convent girls' high School , Ranchi

Matriculation

Jan 2004 – Present

Vinoba Bhave University

D. Litt.

Jun 2019 – Jan 2023

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