Feb 2020 – Jan 2022 · 1 yr 11 mos

• Tasks:
• Create and develop a new line of business from scratch: HVAC smart system: from idea to mass production: full R&D cycle of a series of smart devices for apartment buildings
• Achieve key performance indicators and provide operations in finance, HR, purchasing, sales and marketing
• Achievements:
• 1. In 14 months, developed from scratch and launched a unique set of products for developers: intelligent HVAC system for apartment buildings
• 2. Organized the entire cycle of product development and provided timely development cycle including processes of prototyping, industrial design, UI/UX, hardware/software development; Metrics: COGS, Gross Profit
• 3. Successfully completed the entire R&D cycle from the hypothesis testing to reverse engineering, final prototype and mass production
• 4. Participated in the largest Russian air conditioner plant’s production organization
• 5. Developed and implemented operational business processes:
• Finance management: P&L, Unit-economics;
• Personnel development: recruitment, adaptation, assessment, training, motivation
• Product team management: team interaction and productivity through the introduction of KPIs / Metrics
• Procurement and logistics management: selection of equipment components, logistics supply chain deployment
• Development management: hardware, software (iOS/Android applications), UX/UI
• Sales management: negotiating with key partners of the company: PIK Group, Samolet, A101
• Marketing development
• All of the above resulted in:
• 1. Attracting investments and signing a $7.5Mln in 2021
• 2. Presenting the project to the customer, demonstrating a working prototype, successfully selling a share of the business to PIK company, the largest developer company
• 3. Achieving operating profit within the first year; 43% COGS reduction from the first batch to mass production
• 4. Keeping Fix Costs for the first 8 months of the project within <10% of the budget

Feb 2019 – Feb 2020 · 1 yr · United States

• 100+ direct reports, 7 departments: development department together with CTO: front/backend, UX/UI, project managers; product managers and marketing department: marketers, designers, photographers, videographers, screenwriters
• Tasks:
• ● Increase the profitability of departments, optimize the efficiency of departments and teams
• ● Improve all key product metrics; find new points of growth and develop business strategy
• Achievements:
• 1. Carried out detailed user cohort analysis, identified 7 points of growth in the cohort of new and old users
• 2. Optimized conversion metrics C1, C2, AMPU, CAC, AMPPU, AvPayment Count, AvPrice
• 3. Developed Strategy 2020: Business unit, KPI, Metrics for HR dept., KPI/ Metrics/ Targets for marketing dept.
• 4. Launched a cycle of testing from 5 to 20 product hypotheses per week
• 5. In 2 months developed solutions for process optimization, marketing management; introduced KPI for all departments, set year and quarter goals
• 6. During the first quarter optimized the process of returning old users’ cohorts through e-mail marketing, loyalty programs
• 7. Optimized A/B seamless testing across the entire Customer Journey Map funnel
• 8. Implemented Sales flow by launching sales campaigns controlling product profitability and balance turnover
• All of the above resulted in:
• 1. Reducing by 30% user losses at the final step of the funnel
• 2. Increasing Average Price by +100%; improving Average Payment Count by +30-35%
• 3. Increasing ARPPU by +15% on average for the whole period, and by 80% during sales periods
• 4. Increasing by +20-40% the effectiveness of advertising campaigns (in terms of CTR / AOV efficiency), by 3-12% the profitability, by 15% the balance turnover; increasing by +180% YoY turnover; 100%+ achieving key indicators of turnover and profitability for the business

Jun 2016 – Jan 2019 · 2 yrs 7 mos

• Tasks:
• Reanimate the falling business category: dropped on the market from the 1st to the 3rd place, 2.5+ times’ drop in turnover
• Increase shelf presence and share in all key retailers and online platforms
• Reduce the company stock balances, increase the partners’ turnover of stocks
• Achievements:
• 1. Developed a market capture strategy; completely updated the line of 13 Air Treatment products for brands: Electrolux, Zanussi, Ballu
• 2. Launched the unique Ballu Kids Disney product on the market which was awarded by Disney as the best licensed product 2015
• 3. Held 2 season launches in 15 Russian cities: 15 conferences for key partners in the regions, new product presentations, listings
• 4. Held successful negotiations with 10+ key retailers; developed and implemented 30+ promotions and events
• All of the above resulted in:
• 1. In 12 months, becoming No. 1 on the market according to GFK, increasing the market share from 16% to 24% with three brands – Electrolux, Zanussi, Ballu
• 2. Increasing by 50-60% the shelf share in key retail chains: by 50% in MVideo, by 60% Eldorado.
• 3. Increasing turnover by 43% and reducing stock balances to the KPI level

Jul 2012 – Jul 2016 · 4 yrs

• Tasks:
• Launch new brands and products on the market; optimize marginality, profitability and turnover in key areas, reduce costs in non-core activities
• Achievements: 20+ thousand items in product portfolio
• 1. Created marketing department with clear transparent KPIs; Launched 20+ promotions for sales of balances from partners
• 2. Successfully negotiated with the Canadian manufacturer PROMETHEAN, the USA manufacturer of sensors PASCO SCIENTIFIC on the exclusive products distribution on the whole market
• 3. Launched a new website and a teacher community site with gamification elements
• All of the above resulted in:
• 1. Increasing the average margin for all brands by 10-15%; increasing the company turnover by 154% over the working period
• 2. Successfully bringing to market Promethean brands: market share - 15%; #2 on the market; > 25% of the company's turnover; the PASCO Scientific brand introduction

Jul 2010 – Jun 2012 · 1 yr 11 mos · Russia, Moscow

• Tasks (in total):
• Close the gap on the top competitor; increase market and shelf share; bring new products to the market
• Increase profitability of the category in general, cost effectiveness and EBITDA
• Achievements:
• LG Electronics: 1+ billion budget under management at ATL / BTL / In-store / Events / Digital
• 1. In one year successfully brought 5 new product lines to the market – more than 25 SKU, which helped to close the gap on the top competitor by 7% (to 2% gap) and increase turnover by 34% YoY.
• 2. Organized and held 5 national road shows and major events in the largest Russian cinemas to generate consumer interest in a new line of goods: 12 cities concurrently / 10 shopping malls in Moscow (a unique project in the electronics segment).
• 3. 6+ successful project launches with 4 key retailers, which helped increase the premium product shelf share in key retailers by 20%

Jul 2005 – Jun 2010 · 4 yrs 11 mos · Moscow City, Russia

• Tasks (in total):
• Close the gap on the top competitor; increase market and shelf share; bring new products to the market
• Increase profitability of the category in general, cost-effectiveness and EBITDA
• De’Longhi Russia:
• 1. Named the best market share (in money terms and in pieces) in the coffee makers, coffee machines and radiators according to GFK. Successful market launches of new compact coffee machines, Icona premium breakfast sets, ironing systems
• 2. Achieved 200+% increase in YoY, increased shelf share in all federal channels by 15-25%
• 3. Launched new products with NESPRESSO and distributed Nespresso coffee machines to federal channels; increased profitability by 15%