Apr 2023 – Dec 2025 · 2 yrs 8 mos · Mumbai, Maharashtra, India · On-site

• HDFC - SKY | Invest Right | Invest Now
• Leadership Team Member, Digital Business Head and Function Head
• B2C, B2B and B2B2C Digital Business, Growth and Monetisation (App, Web)
• Offers, Product Launches, User Engagement, Retention, Martech & Analytics
• P&L | Digital Product | Product Marketing | Direct Marketing | Growth Hacking | GTM | NPD

Jun 2022 – Mar 2023 · 9 mos · Mumbai, Maharashtra, India

• Leadership Team Member & Function Head
• B2C, B2B and B2B2C Digital Revenue & Growth (App, Web)
• Offers, Product Launches, User Engagement, Retention, Martech & Analytics
• P&L | Digital Product | Product Marketing | Direct Marketing | Growth Hacking | GTM | NPD

Oct 2021 – Apr 2022 · 6 mos

Jun 2020 – Oct 2021 · 1 yr 4 mos

• Digital Business - P&L - Acquisition, Cross Sell
• Lead a vertical driving organizational mandate of B2C, B2B, B2B2C growth via digital marketing programs
• Strategize & Achieve 10x growth on Website Traffic, optimize and establish 100% digital D2C journey
• Drive the cross sell & up sell mandate of the organization with a target of $7 Mn in the FY
• Leads generation, allocation and strengthening closures across Channels via various digital modes
• Setup of the Martech vertical from scratch with a vision to digitally transform and redefine the customer and advisor journey via different Martech Platforms - Adobe Campaign Manager, Smartech, Lead Squared
• Data Driven, Personalized & Targeted Programs for Revenue Assurance in all aspects of Due, Grace, Lapse, Surrender, Win-back
• Design & Implementation of key strategic initiatives – Virtual Relationship Manager, AI & ML based customer and advisor journey

May 2019 – Jun 2020 · 1 yr 1 mo

• Designing & Implementing the customer centric communication strategy across customer lifecycle to ensure better click through rates, conversions while ensuring customer delight
• Handling a $1+ Mn portfolio to run campaigns & scheduled communications via Print, SMS, E-Mail & WhatsApp
• Automation of processes to achieve better TATs for communication resulting in reduction in complaints, issues and better NPS

Nov 2018 – May 2019 · 6 mos

• Strategised & Executed process re-designing, automation to transform current operation
• processes across India
• Reviewed, formulated and implemented processes in 400+ Branches in light of frequent regulatory,
• product & process changes and ensured customer satisfaction while maintaining adequate controls
• Streamlined processes through innovation & digitization to enhance productivity of 550 + CSEs
• Driven Pan India CSEs performance linked Incentive programs to achieve the targets
• Managed Internal audit of branches pan India and implemented internal control measures

Feb 2017 – Oct 2018 · 1 yr 8 mos

• Profitably build market share and revenue of Aditya Birla Group businesses through execution of projects that provide systematic development of deep, actionable customer insights both in the businesses and at the Group level and supporting the businesses to convert them into business-building initiatives.
• Lead Projects in selected businesses to execute and embed Customer Insight initiatives so as to improve share, realization, brand equity & customer recommendation.
• Developed processes of routinely gathering and analyzing customer data from different sources to be able to gain insights on a continuous basis
• Deep dived into consumers/ customers behaviors and decision making to identify insights for increasing preference for brands
• Recruited and guided best-in-class partners/ research agencies to support process

Oct 2016 – Feb 2017 · 4 mos

• Created a process to monitor & measure performance of all Distributor & DSEs (approx. count 7000) at Circle Level
• Formulated a method to identify the gaps in operations of Distributors & DSEs, to give them focused training to improve their effectiveness
• Devised a means to obtain a better quality data of the profile of Distributors & DSEs at Circle Level
• Deployed the program in one zone of the circle, analyzed & implemented solutions
• Key Achievements:
• First of its kind review of all the Distributors & DSEs zone was completed using a smartphone, that too in a record time of 24 hrs
• 100% Data of DSEs of the zone was now available centrally
• Platform was ready for circle wide rollout free of cost

Jun 2016 – Oct 2016 · 4 mos

• Developed synergies between group companies to create a fabric solution for premium brands
• Shifted the existence of group companies from a very unstructured to structured market to capture more value
• Provided solutions to premium brands by creating an end to end accredited value chain
• Conceptualized branding strategy for nylon & rayon yarn
• Key Achievements:
• Entire chain was created without any additional CAPEX investments within a span of 3 months
• High Value Orders were received for VAPs
• Received appreciation mails from the business & team

Jun 2016 – Apr 2022 · 5 yrs 10 mos · Mumbai

Jun 2015 – Apr 2016 · 10 mos · Indore

Apr 2015 – May 2015 · 1 mo · Pune/Pimpri-Chinchwad Area

• 1. Developed a Migration Plan for all the partners in different competencies to get them on-board in NVIDIA PARTNER NETWORK
• 2. Coordinated with the team to conduct NV Tech Connect, the first of its kind Partner Engagement
• Program consisting of more than 30 CEOs and CTOs in South Asia
• 3. Conceptualised and conducted NV Quiz Master, flagship event in NV Tech connect, by forming
• 8 teams of CXOs to get a Quiz Master
• 4. Designed decks on Opportunity Registration Program to be used by the Business Development
• Managers in South Asia.

Jun 2014 – Aug 2014 · 2 mos

• a. Administered the Coal Handling Plant, with optimum capacity of 10000 Te of dispatch
• b. Delivered coal to the pioneer state run power plant Chhattisgarh State Electricity Board with
• desirable efficiency.
• c. Installation, maintenance and commissioning of Electrical and Mechanical equipment.
• d. Adhering to company norms and regulations, implemented safety measures and ensured a safe
• environment.

Aug 2011 – Jun 2014 · 2 yrs 10 mos

• a) Headed the E&M Department of the mine.
• b) Assisted the DGM, so as to meet the production targets.
• c) Statutorily responsible,as per DGMS(Directorate General Of Mines Safety), for safe and efficient
• working of mining machinery.
• d) Acted as a bridge between the Top Level Management and workers to balance internal
• relations.