Olivia W. Liem

Business Development Executive

Singapore, Singapore14 yrs experience

Highly Stable

Key Highlights

Built influencer commerce division contributing to 40% of traffic.
Crafted country GTM strategies influencing 5M+ in annual deals.
Combines strategic analysis with hands-on execution.

Stackforce AI infers this person is a strategic leader in E-Commerce and Business Development.

Contact

Skills

Core Skills

Business StrategyBusiness DevelopmentStrategy Consulting

Other Skills

Commercial PlanningAdvisoryInfluencer MarketingE-CommerceData-driven insightsStrategic PlanningB2B2C Commercial StrategyBusiness Transformation and TurnaroundB2C Marketing Growth StrategyB2B Commercial StrategyGrowth StrategiesNew Product RolloutMarket ShareKey Performance IndicatorsCustomer Satisfaction

About

I turn zero-to-one ideas and complex problems into million-dollar businesses across Southeast Asia. My edge? I bring both strategic analysis and execution to the table - combining deep analytical thinking with hands-on implementation. At Shopee Vietnam, I built their influencer commerce division from scratch using data-driven insights - growing it to 40% of platform traffic and ~40M GMV while managing 150 people across 5 teams. Now at Salesforce, I'm crafting country GTM strategies and influencing 5M+ in annual deal closures, particularly in financial services. My sweet spot? Combining McKinsey-level strategic analysis with hands-on execution. I solve the complex analytical problems that others can't, then turn those insights into scalable growth engines. Many companies in ASEAN have great ideas but need someone who can both design the strategy and make it happen. That's where I come in. Building something impactful in ASEAN? Let's connect.

Experience

14 yrs

Total Experience

3 yrs 4 mos

Average Tenure

5 mos

Current Experience

Apple

Regional Commercial and Strategic BD Lead

Nov 2025 – Present · 5 mos · Singapore · On-site

Make innovation within everyone’s reach

Commercial PlanningBusiness Strategy

Salesforce

Senior Manager, Commercial Strategy

Nov 2023 – Nov 2025 · 2 yrs · Singapore · On-site

Work in the largest accounts in Salesforce ASEAN to drive big deals creation.
Drive significant deal closures annually, specialising in the financial and telecommunications sector.
Establish and nurture strategic partnership, enhancing overall business growth.
Recognized as part of FY25 Peak Performers Club, BVS MVP and part of the Best Deal Team

AdvisoryBusiness Development

Shopee

2 roles

Head of Influencer Commerce

Promoted

Jan 2021 – Aug 2023 · 2 yrs 7 mos

Part of Shopee Vietnam Management Team
Built a new business that contributed to 40% of platform traffic and ~50 Mn GMV
Be responsible for a department of 5 teams that consisted of 150 people

Business StrategyCommercial Planning

Regional Business Development Lead

Jul 2020 – Jan 2021 · 6 mos

Oversee key initiatives for seller management such as priority program, RM training, and in-house seller management tool.

Mckinsey & company

Consultant

Jan 2017 – Jan 2020 · 3 yrs

Serving clients in Indonesia, Thailand, and Singapore in banking, retail and energy

Strategic PlanningStrategy Consulting

Tumcreate

Research Scientist

Jan 2011 – Jul 2016 · 5 yrs 6 mos · Singapore

Joint research appointment between NTU and TUM. Growing from Project Officer to Research Associate to Research Fellow.
Spent one year with Arkray and Partners to develop electrochemical sensor for medical devices application.