Aug 2022 – Jul 2023 · 11 mos

• Prequel is a group of EdTech brands with a mission to help the world’s most ambitious kids learn critical 21st Century life skills. Our brands include Prequel, Beta Camp, and Apollo School.

Oct 2021 – Jun 2022 · 8 mos

• Helping Baraka fulfil its mission of empowering millions of people across the Middle East to invest in stocks and ETFs. Working on growth and marketing.
• Built the paid marketing function.
• Found product-channel fit across 4 channels.
• Scaled acquisition on all 4 channels to 5-10x month-over-month within 6 months.
• Reduced CAC by 50-90% across all paid channels within 6 months.
• Advised the team on brand, conversion rates, landing pages, and hiring key employees for the growth and marketing functions.

Oct 2020 – Oct 2021 · 1 yr

• I lead a team of outstanding young marketers who are focused on achieving CareGuide's mission of helping people find care across multiple verticals by driving user acquisition and retention on both sides of our marketplaces. Responsible for P&L. We've served over 8 million users and processed over $200 million in payments. In my role I:
• Lead the marketing team.
• Focus on growth initiatives that have 5x'd our user base in 3 years from 1.5m to 8m+ users.
• Manage over $5million in marketing spend.
• Work with our Product and leadership teams to define strategy.
• Lead the growth and experimentation process.
• Hire and develop talent to lead individual marketing channels.
• Lead financial projections, plan budgets, and manage metrics and analytics via SQL.
• Expertise in paid acq, SEO, email, growth, experimentation, product-led growth, data analytics, brand, content, conversion optimization, monetization and pricing.
• CareGuide is a vertically-focused marketplace for care services and household payments. We have raised over $11M in venture funding and debt financing from some of the most notable venture capital investors, including Structure Capital, FJ labs, and iNovia Capital.

Oct 2019 – Oct 2020 · 1 yr

Jan 2019 – Sep 2019 · 8 mos

Apr 2018 – Dec 2018 · 8 mos

Apr 2018 – Oct 2020 · 2 yrs 6 mos · Greater Toronto Area, Canada

• Selected as a Fellow from a very competitive process involving candidates from all across Canada to undergo an accelerated professional learning and mentorship program in all areas of entrepreneurship including design, sales, marketing, business development and much more.
• Venture for Canada is a not-for-profit organization that recruits, trains and mentors top university graduates and young professionals to work at Canada's most innovative start-ups.