John Castro

CEO

London, England, United Kingdom11 yrs 1 mo experience

Highly Stable

Key Highlights

Revived a company from near collapse to £17.9m in sales.
Expert in systemising business operations for scaling.
Keynote speaker sharing leadership and growth strategies.

Stackforce AI infers this person is a Business Operations Expert specializing in scaling service-oriented companies.

Contact

Skills

Core Skills

Business TransformationScalabilityOperationsSalesBusiness DevelopmentDigital Marketing

Other Skills

New Business DevelopmentMarketing StrategyInvestmentsTeam LeadershipDirect SalesProduct DevelopmentInternational BusinessInternational SalesE-LearningGlobal BusinessBusiness StrategyRevenue & Profit GrowthMarketingLeadershipTeam Management

About

Everyone wants to systemise and scale their business, and I have the proven methods to help you do it. I work with service business owners who make £500k+ in annual sales and lead a team of 5 or more people. Give me 90 days and I'll help systemise your business operations, preparing you to scale to £3 - £5M without you working more hours IN the business To learn more about how I do this, you can book a Scaling Impact Call with one a Scale Coach: https://systemisetoscale.co/discovery-calendar Hey 👋🏼 I’m John... and I absolutely LOVE business... ...And before helping other businesses scale, I actually scaled one. For the past few years, I have been the CEO of investment-mastery.com, Europe's most reputable investing education company. The "success" story here is that we revived the company from almost dying in 2020. 🥴 Against all odds, we scaled to over £17.9m in sales over four years, servicing over 7,000 clients in over 25 countries. This incredible journey taught me something: simple, effective systems are the keys to business success. Follow me for daily business systemisation, culture, management, and leadership content. All everlasting skills I have acquired throughout my journey in business.

Experience

John castro co.

Keynote Speaker | Expert in systemising growth for businesses <£10M

Oct 2024 – Present · 1 yr 6 mos

In 2020, I led a business on the brink of collapse. Instead of letting it fall, I learned how to systemise it, doubling revenue in 18 months and scaling the team from 8 to 42.
That journey reshaped how I see leadership, growth, and building a business that thrives without its founders. Now, I share these lessons with business owners stuck in the day-to-day, showing them how to step back and scale without sacrificing their souls.
Some topics I cover:
“Systemising for Scale” – How to step back without your business falling apart
“The High-Performing Boss” – Leadership lessons from the trenches
“Culture-Driven Growth” – Building a team that thinks and acts like owners
"Beyond the Hustle" - The mental toll of entrepreneurship & how to manage It
These aren’t theories—I’ve lived them. My talks uncover the real strategies behind sustainable success.
Let’s talk business, systems, and scaling.

Rethink academy ltd

Chief Operating Officer [Fractional]

Aug 2024 – Dec 2024 · 4 mos · Dublin, County Dublin, Ireland · Remote

At ReThink Academy, I focused on establishing systematic processes and structure for business operations as quickly as possible. With a team of 42 staff members across several countries, I collaborated closely with key stakeholders and board members to ensure that teams operated seamlessly toward ambitious goals.

Systemise to scale

Founder & CEO

May 2024 – Present · 1 yr 11 mos · Greater London, England, United Kingdom · Hybrid

Investment mastery

4 roles

Chief Executive Officer

Promoted

Jan 2022 – May 2024 · 2 yrs 4 mos

New Business DevelopmentOperationsMarketing StrategyInvestmentsScalabilityTeam Leadership+9

General Manager

Promoted

Mar 2019 – Apr 2022 · 3 yrs 1 mo

After one year as Head of Sales and Ops, my role at Investment Mastery has evolved to include running the day-to-day business and being responsible for the company's commercial success. I manage, supervise, and oversee all UK and international business activities.
My daily focus is commercial growth, including international expansion, revenue-generating strategies and team management/culture.

OperationsGlobal Business

Head Of Sales and Operations

Mar 2018 – Feb 2019 · 11 mos

My role at Investment Mastery is to manage, supervise, and oversee all UK and International business activities. My focus is predominantly on sales, revenue-generating activities, company growth, and team development. This includes business development, partnership management, team management, event management, and the company's overall operations.

OperationsGlobal BusinessSales

Head Of Sales and Events

Jul 2017 – Mar 2018 · 8 mos

My role at Investment Mastery is to manage and supervise all UK and International sales teams and revenue-generating activities, including business development and event management.

OperationsGlobal BusinessSales

Wilson luna limited

Head Of Business Development

Jan 2015 – Jun 2017 · 2 yrs 5 mos · London, United Kingdom · Remote

My role at Wilson Luna Training is to manage and supervise all UK and some International operations of Wilson Luna's Entrepreneur Training Company, including sales, business development, project management, and product and event management.
The company coaches and trains entrepreneurs globally to achieve business success through its private online entrepreneur training hub, Wilson Luna TV, In-Person Seminars, and International CEO Destiny Retreats.
Our cutting-edge live workshops have been delivered to over 100,000 entrepreneurs across three continents.
Wilson Luna and WILSONLUNA TV are one of the fastest-growing business and entrepreneurship training companies internationally.
Consulting live for tens of thousands of business owners, start-ups, and entrepreneurs worldwide each year through our online TV and training platform, as well as live seminars and CEO retreats based in Dubai.

OperationsGlobal BusinessRevenue & Profit GrowthBusiness Development

Nethority

UK Business Director | Part-Owner

Sep 2011 – Jan 2015 · 3 yrs 4 mos · London, United Kingdom · Remote

My role at Nethority was to launch and grow the UK office. This role saw me be solely responsible for it's launch in the UK and in year one and two 75% of all UK sales came from my efforts and work. year 3 & 4 saw us grow our sales team, which I then managed and trained. I was also responsible for working very closely with clients planning their online marketing strategy and executing this with our team of 32 technology and online marketing experts.
Nethority is Digital Marketing Agency based in London and India with a dedicated force of online marketing professionals committed to transforming the way Small to Medium size businesses generate NEW business through providing affordable Web Marketing Solutions.

OperationsDigital MarketingMarketingMarketing StrategyInternational SalesInternational Business