Feb 2020 – Present · 6 yrs 2 mos · Casablanca-Settat, Morocco · Hybrid

• Talent Acquisition and Recruitment Strategy: Lead hiring from Moroccan universities like ISCAE and ENCG, prioritizing attitude-based assessments over academic credentials to source bilingual specialists for roles in market research, logistics, and digital marketing, targeting expansions into Nigeria and Ghana.
• Organizational Design and Culture Building: Develop HR frameworks for cross-cultural teams, including quarterly "Bridge Builder" training on negotiation etiquette for China-Morocco deals and ESG compliance for EU-Africa partnerships, fostering a 90% retention rate in competitive African markets.
• Performance Management and Development: Oversee employee growth programs, such as mentorship for Senegalese and Malian hires, and implement tools like Asana for project tracking, ensuring seamless support for India-US supply chain initiatives.
• Diversity, Equity, and Inclusion Initiatives: Audit and enhance policies for EU labor standards and US diversity requirements, integrating blockchain for secure onboarding of suppliers and talent across Mali and Senegal.
• Risk Mitigation in HR Operations: Monitor geopolitical impacts on talent mobility (e.g., in Nigeria), while designing relocation support for expatriates bridging Indian tech firms with Moroccan agri-exporters.
• Innovation in Learning and Tech Integration: Champion AI-driven HR tools for lead generation training and CRM upskilling, partnering with Indian edtech providers to customize modules for US importers targeting African cosmetics.