Jan 2025 – Aug 2025 · 7 mos · Remote

• At Probo, with 52M+ MAU, Led money-blocked version of the app for 6-7 blocked states in India. Leveraged gamification and other reward mechanisms to keep the engagement intact for those users even without real-money trading on the app.

Mar 2024 – Jul 2024 · 4 mos · Gurugram, Haryana, India

Mar 2023 – Feb 2024 · 11 mos · Gurugram, Haryana, India

• Contributed to several key projects, including the successful launch of our brand-new website and a comprehensive learning management system. This system featured multiple integrated projects, resulting in substantial improvements in Customer Satisfaction and Net Promoter Score.
• Additionally, spearheaded critical growth initiatives, such as the development of a sales management system, which facilitated a 27% increase in monthly sales revenue, and the CRO of course landing pages, which achieved unprecedented conversion rates of up to 24% through redesign.
• Built and maintained robust design systems to support a team of over five designers, ensuring consistency and efficiency across all design efforts.

Dec 2022 – Jan 2023 · 1 mo · Remote

• Built EasyEcom's responsive website and internal CMS on webflow by collaborating with internal teams for visuals, content, data and backend integration.

Aug 2022 – Feb 2023 · 6 mos · Bengaluru, Karnataka, India · Remote

• For the app with 10,000+ Monthly Active Users, my responsibilities spanned both solo and team projects. On solo projects, I worked on initiatives like AyuSeeds, a gamification feature using a credit system. I also took the initiative to introduce storytelling through animations, which educated new users on app functionality. This effort led to a 40% increase in users completing sparshna, the primary test needed to personalize their experience.
• Additionally, I designed a new search experience, enhancing users' ability to find desired content and improving navigation, resulting in a 34% increase in pages viewed per user.
• In team projects, I contributed to revamping the onboarding flow, creating a more seamless experience for new users, and designing new user flows. My team and I also established fresh visual guidelines for the AyuRythm app, promoting greater consistency in the app's design.

Feb 2022 – Dec 2022 · 10 mos · Remote

• Designed numerous websites, landing pages, and mobile apps for a diverse range of small to mid-sized startups. My contribution consistently delivered exceptional user experiences and drove significant engagement and growth.

Feb 2021 – Jan 2022 · 11 mos · Madhya Pradesh, India

• At Smilease, we helped brands, artists and influencers in building their brand presence, value and conversions with the help of SEO, web rankings and social media marketing.

Jun 2016 – Apr 2022 · 5 yrs 10 mos · Gwalior, Madhya Pradesh, India

• I’ve served clients as a photographer and editor at my self ventured agency Vphotoshots, where we helped brands and influencers improving their product visuals and internet presence.