Jul 2024 – Jan 2025 · 6 mos · Remote · Remote

• Built a strategic growth framework for an Employer of Record, focusing on:
• 1. Optimizing the pipeline from Leads to MQLs [Achieved 90% Leads to MQL ratio]
• 2. Driving content-led growth with country guides and other high-impact assets

Jan 2023 – Jun 2024 · 1 yr 5 mos · Hybrid

• At Synaptic, I led product marketing for a SaaS platform that empowers VCs with actionable insights from alternative data.
• 1. I focused on positioning the product to meet the unique needs of private equity and venture capital clients, delivering tailored content such as whitepapers, use cases, and product demos.
• 2. Collaborating with cross-functional teams, I improved product narratives and go-to-market strategies that directly drove client acquisition and strengthened Synaptic’s presence in a competitive market.

Nov 2021 – Jan 2023 · 1 yr 2 mos · Remote

• At Leena AI, an Enterprise AI and HR Tech SaaS company, I was responsible for go-to-market strategies and product marketing for AI-driven employee experience solutions.
• 1. I developed targeted campaigns and content tailored to HR and IT decision-makers, driving increased product adoption across enterprise clients.
• 2. By aligning messaging with market needs, I helped position Leena AI as a trusted partner for HR automation and digital transformation. [Got mentions into 6 Gartner categories]
• 3. My efforts included creating customer success stories, and building sales enablement resources that directly impacted deal closures.

Oct 2019 – Nov 2021 · 2 yrs 1 mo · Gurugram

• At Mettl, a bootstrapped HR Tech SaaS company, I owned the following:
• 1. Owned Product Marketing, Content Marketing and Organic Growth functions and led a team of 7 awesome individuals, along with other dotted line reportees.
• 2. Owned GTM for all products for all geographies - collaborated regularly with product, sales and marketing teams.
• 4. Organically scaled a set of products to 10x and traffic to 3x.
• 5. Awarded 'Business enabler of the year'.
• 3. Owned content strategy and campaign strategy for awareness, consideration and decision phases.

Aug 2019 – Oct 2019 · 2 mos · Gurgaon, Haryana, India

• Strategy | Performance Improvement | Transformation

Jun 2017 – Aug 2019 · 2 yrs 2 mos · Gurgaon, Haryana, India

• Strategy | Performance Improvement | Market Sizing | Post merger integration

Apr 2016 – Jun 2016 · 2 mos · Gurgaon, India

• 1. Developed Strategy for growth of handset manufacturing - A phased manufacturing approach
• 2. Got a Pre-Placement offer from EY after the project

Jun 2013 – Jun 2015 · 2 yrs · Hyderabad Area, India

• App development.