Aug 2022 – Present · 3 yrs 8 mos · Bengaluru, Karnataka, India

Jan 2022 – Jul 2022 · 6 mos · Bengaluru, Karnataka, India

Feb 2021 – Jan 2022 · 11 mos · Bangalore Urban, Karnataka, India

Dec 2020 – Dec 2020 · 0 mo

• Advertising and Brand Strategy Masterclass @ Economic Times.

Oct 2020 – Oct 2020 · 0 mo

• Digital marketing course for 2nd year students covering - a mix of theoretical concepts and practical on-the-job experience.

Feb 2020 – Feb 2021 · 1 yr · Greater Bengaluru Area

• Led home services and beauty business P&L
• Led marketing for Real Estate & home services business
• Primary focus on customer acquisition and reduction of CAC
• Managed product, brand, digital, PR, social, analytics, pre-sales, ORM

Jul 2018 – Jan 2020 · 1 yr 6 mos · Mumbai, Maharashtra, India

• Owned and delivered on all aspects of marketing & category: Brand, Digital, Ecom, PR, Social, ORM, Activations, Production
• Winner of ET Bronze for a Social 360 campaign - #Dearmanholdthepan
• Helped double Website sales and Ecom sales
• Led a team of 22 members

Mar 2016 – Jun 2018 · 2 yrs 3 mos · Bangalore

• Managing Arvind Brands' Innerwear portfolio (U.S. Polo Assn. & Hanes) worth INR 250 Cr.
• Improved imagery through product innovation, range classification driven by insights (Brand Track, U&A)
• Invested in packaging design, packaging material and international models to improve shelf throw
• Managed brand activation across media – print, outdoor, digital, promotions and in-store
• Grew e-com business (Amazon, Myntra) with data-driven CPC & CPM digital campaigns
• Generated inorganic growth, trials and multi-pack purchases through consumer promotions (Movie voucher)
• Developed impactful merchandising & visibility solutions to increase brand salience at point-of-sale
• Sales stint: Managed sales for Andhra Pradesh and Telangana, in addition to the above (Jan’18-May’18)

Jun 2014 – Feb 2016 · 1 yr 8 mos · Mumbai

• Key achievement:
• Spearheaded 10 immensely successful activations (revenue ~ 1200 Cr.) across Mumbai & Hyd.
• P&L management for 3000+ Cr inventory across 3 different segments (Luxury, Aspirational, Mass)
• Led a team of 6 individuals with a marketing budget exceeding INR 30 Cr.
• Developed proposition, GTM strategy, campaigns, communications, pricing and promotions based on competition mapping and micro-market analysis
• Managed brand activation across media (print, outdoor, radio, cinema, digital, PR) & on-site experience
• Target alignment and activation of other verticals (channel partners, cross projects, corporate, loyalty (existing customers) , preferati (references) , outbound sales teams, NRI, fin-corp (loans sourcing vertical), outstation, easy lease (assured rentals), customer care)

May 2013 – Jun 2014 · 1 yr 1 mo · United Arab Emirates

• Key achievement: Increased Good Day's market share from 27% to 33% in ME market
• P&L management for AED 102 Mn (170 Cr) with marketing budget exceeding 20 Cr.
• Good Day Relaunch: Repositioned Good Day as a premium brand, as per market dynamics
• Significant increase in awareness, usage and imagery (Premium-ness) across key markets
• Generated inorganic growth through introduction of new variants (Choco-chips) and SKUs (40g, 200g, 253g Box)
• Developed and tested new Good Day TVC based on consumer insights
• Britannia Portfolio: Indian diaspora in ME, UK & US
• Conceptualized, developed and researched new packaging for all Britannia brands
• Led future projects with expected revenues of USD 4 Mn for delivery in 2013-2014
• Launched Punjabi Cookies, Cake Rusk & Cream Treat (re-launch) in UK & US with ATL support
• Created and executed campaigns/communication for Indian diaspora across key markets
• Managed brand activation across media (TV, print, outdoor, digital, PR) & in-store visibility
• Conceptualized consumer promotions around events/occasions like Eid, B2S to build salience
• Managed consumer activation in key Modern Trades to increase awareness & generate trials

Jun 2010 – Apr 2013 · 2 yrs 10 mos · Mumbai Metropolitan Region

• Key achievement:
• Successful launch of Prima in Int'l markets, revenue growth of 35% for traditional truck business
• Prima (World Trunk) launch in ME, S. Africa, Russia & SAARC
• Facilitated product development, with design and plant teams, adhering to market regulations and requirements
• Conducted brand and product research in key markets (S. Africa, Russia, Kuwait, Dubai)
• Devised product positioning, pricing and servicing strategies based on consumer and retailer insights
• Organized product launch in S. Africa and Dubai with key stakeholders (distributors, retail partners, customers)
• Developed communication, website, POS and executed the media plan (print, OOH, PR)
• Conceptualized modern Tata showrooms with VM/Projects team and defined customer experience benchmarks
• Traditional truck marketing in SAARC and MENA
• Generated inorganic growth (20% contribution) through introduction of Application vehicles with launch and on-site activations
• Projects: Market potential analysis (Bhutan, Sri Lanka), Stopping market share loss (B'desh),
• Managed business development, price and product positioning, operational economics