Harpreet Kaur

Digital Marketing Specialist

Delhi, India3 yrs 9 mos experience

Highly Stable

Key Highlights

Expert in digital marketing strategy and execution.
Proven track record in data-driven marketing decisions.
Skilled in leveraging technology for enhanced customer engagement.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in MarTech and data-driven strategies.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategyData AnalysisProduct PromotionSocial Media Management

Other Skills

Marketing SupportMarket ResearchSQLAPI IntegrationSocial MediaCanvaResearch SkillsDesignWordPressTableauStrategic PlanningJavaPython (Programming Language)Data VisualizationAnalytical Skills

About

Successful Senior Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Experience

3 yrs 9 mos

Total Experience

3 yrs 9 mos

Average Tenure

3 yrs 9 mos

Current Experience

Paisabazaar

2 roles

Senior Marketing Specialist

Apr 2025 – Present · 1 yr 1 mo · Gurugram, Haryana, India · On-site

Conceptualizing and executing innovative marketing strategies to drive business growth and enhance brand visibility.
Conducting in-depth market research to uncover latent trends, opportunities, and customer insights that inform marketing decisions.
Leveraging advanced data analysis techniques to uncover hidden patterns, trends, and customer behaviors that inform marketing decisions.

Marketing SupportProduct PromotionDigital MarketingMarketing Strategy

Marketing Specialist

Aug 2022 – Apr 2025 · 2 yrs 8 mos · Gurugram, Haryana, India · On-site

Developed SQL queries to obtain complex data from tables in on-site and remote databases and managed product roadmaps with a focus on customer-centricity.
Executing and monitoring SMS, Whatsapp, Voice/OBD and Google RCS campaigns
Designed initial wireframes for the Paisabazaar's Personalised Chatbot and managed to perform API Integration of the chatbot for end to end visibility and lead creation.
Managed budget allocation and resource utilization to maximize marketing ROI.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Marketing StrategyMarket ResearchDigital MarketingData Analysis

Talent’d by worldref

Social Media Manager

Nov 2021 – Feb 2022 · 3 mos · Delhi, India · Hybrid

Formulated and implemented detailed social media marketing strategies, engaging with online audiences to drive sales.
Tracked and analysed metrics, creating quantitative reports to guide content strategy development.
Produced high-quality social content, ensuring alignment with brand voice and messaging.

Social MediaCanvaDigital MarketingSocial Media Management