Khushi Arora

Business Development Executive

Mumbai, Maharashtra, India1 yr experience

Key Highlights

  • Developed innovative DIY kits for festivals.
  • Successfully managed social media for Project Noor.
  • Created a cost-effective virtual tour strategy for Zomato.
Stackforce AI infers this person is a versatile marketing professional with experience in product management and social media strategy.

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Skills

Other Skills

WritingSocial Media MarketingPublic RelationsCopywritingStorytellingSpoken Word

Experience

Pluckk

4 roles

Category Manager - FMCG (Ketchup, Soups, Smoothies, Noodles, Dips, DIY Kits)

Promoted

Nov 2025Present · 5 mos

Category Manager - Fresh

Apr 2025Nov 2025 · 7 mos

Category Intern

Jan 2025Mar 2025 · 2 mos

Corporate Project | Marketing

Aug 2024Sep 2024 · 1 mo

  • Developed 25 festival-specific DIY kits and recommended 19 convenience-first products based on 47 consumer interviews, global benchmarking, and a comprehensive go-to-market strategy
  • Received a PPO

Zomato

Generalist - Product

Apr 2024Jun 2024 · 2 mos · Gurugram, Haryana, India · On-site

  • Identified and resolved POI-related data issues on Dining Maps for 12 key cities in India and 4 cities in the UAE
  • Successfully created 170 new POIs in India and 260 new POIs in the UAE, also rectified 130 existing POIs in India
  • Strategized on a 100-restaurant pilot for virtual tour feature, which reduced cost by 93%, Rs. 6000 to Rs. 400 per restaurant
  • Conducted and edited virtual tour for a restaurant to validate the proposed solution, which enhanced overall project feasibility
  • Devised strategy for a highway feature on Zomato Dining in 12 key cities, listing 159 highways and 1,875 highway restaurants

Project noor

Intern

Jan 2024Feb 2024 · 1 mo · Mumbai, Maharashtra, India · On-site

  • Developed a 4-month long content calendar and managed Project Noor’s social media pages including Instagram and YouTube
  • Designed and edited appealing posts and reels, and wrote engaging captions to boost online engagement and follower growth
  • Conceptualized, recorded, and edited a 4-episode podcast, emphasizing the need to de-stigmatize and normalise disabilities

The digital leads

Content Intern

Mar 2021May 2021 · 2 mos · India

  • Developed and curated content for various clients, leveraging multiple social media platforms
  • Created SEO optimised content to enhance page rankings resulting in improved organic traffic

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration - MBA

Jun 2023Apr 2025

JAI HIND COLLEGE, MUMBAI

Bachelor of mass media — Advertising

Jan 2019Jan 2022

St. Mary’s Convent School

High school — Commerce (with maths)

St. Mary’s Convent School

CBSE Class 10th

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