Angela Altvater

VP of Marketing

Frankfurt, Hesse, Germany17 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20 years of experience in data-driven marketing.
Led teams across 18 countries in Europe.
Expert in transforming talent attraction and retention.

Stackforce AI infers this person is a MarTech expert with a strong focus on B2B and B2C marketing strategies.

Contact

Skills

Core Skills

Marketing StrategyBrand DevelopmentCustomer Relationship Management

Other Skills

Brand MarketingPerformance MarketingAnalyticsEmployer BrandingFintech MarketingCrowdinvesting CampaignsCustomer Focus GroupsCampaign ManagementInternational MarketingB2B MarketingB2C MarketingLead GenerationInfluencer MarketingEvent ManagementOffline Marketing

About

I've built my career at the intersection of marketing, technology and data - leading teams, shaping brands and driving growth in highly competitive international markets. From scaling consumer platforms to steering global B2B strategies, I thrive on building brands that resonate across borders. At Hays, I focus on transforming how companies attract, engage and retain talent. I am excited about how AI will reshape marketing and recruiting in the future - from better personalization, scaling through predictive insights and making better, faster decisions, we are living through one of the most exciting times in terms of innovation and progress.

Experience

17 yrs 3 mos

Total Experience

2 yrs 10 mos

Average Tenure

3 yrs 1 mo

Current Experience

Hays

Marketing Director, Germany & CEMEA

Apr 2023 – Present · 3 yrs 1 mo · Mannheim, Baden-Württemberg, Germany · Hybrid

Lead team of appx. 90 marketers across 18 countries in Continental Europe spanning Brand and Performance Marketing as well as Analytics and Employer Branding. Build collaborative and ROI-driven team working closely with Sales units to deliver a 4-5x ROI for performance marketing initiatives. Drive brand awareness and thought leadership initiatives ensuring that Hays is seen as the first partner to help companies tackle the shortage of skilled labor across Europe.

Brand MarketingPerformance MarketingAnalyticsEmployer BrandingMarketing StrategyBrand Development

Inyova impact investing

Chief Marketing Officer

May 2021 – Apr 2023 · 1 yr 11 mos · Frankfurt, Hesse, Germany

Developed strategy and launched new fintech consumer product in Germany with a mixture of performance and brand marketing measures. Developed and executed viral crowdinvesting campaign that generated 5 million CHF raised within 24 hours. Collaborated closely with Product organization running customer focus groups to inform new feature roadmaps and marketing campaigns. Led team of marketers in Germany and Austria working across all marketing functions

Fintech MarketingCrowdinvesting CampaignsCustomer Focus GroupsMarketing StrategyBrand Development

Opentable

5 roles

Senior Director, International Marketing

Promoted

Feb 2021 – Apr 2021 · 2 mos

Drive growth for OpenTable in international growth markets through savvy, creative and high-performing marketing campaign across various markets that are each in different stages of maturity. Lead a team of international B2B and B2C marketers spanning the globe - from Melbourne to London.

International MarketingB2B MarketingB2C MarketingMarketing StrategyBrand Development

Marketing Director, EMEA & LATAM

Feb 2019 – Feb 2021 · 2 yrs

Senior Manager, Restaurant Marketing | EMEA

Sep 2016 – Feb 2019 · 2 yrs 5 mos

Lead B2B marketing function in EMEA for OpenTable. Drive acquisition and engagement through online and offline lead generation campaigns as well as events and influencer marketing. Formulate and execute strategy for international growth markets.

B2B MarketingLead GenerationInfluencer MarketingMarketing Strategy

Senior Manager, Restaurant Marketing | Secondment in San Francisco

Promoted

Apr 2016 – Sep 2016 · 5 mos

Lead Influencer Marketing team at OpenTable's San Francisco Headquarter within the scope of a temporary secondment. Formulate strategy for Influencer Marketing team that covers events like Food Festivals, influencer dinners and trade shows. Organize OpenTable presence at the National Restaurant Association's annual trade show.

Influencer MarketingEvent ManagementMarketing Strategy

Marketing Manager Germany

Sep 2013 – Mar 2016 · 2 yrs 6 mos

Planned and implemented offline marketing campaign including out-of-home and radio advertisement. Managed and set up B2B customer and prospecting events like trade shows, customer and thought leadership events. Formed strategic collaborations with restaurant weeks, trade press collaborations and affiliate partnerships. Implemented and aided research such as quantitative surveys and focus groups. Worked with PR agencies to engage with local journalists and generate press coverage.

Offline MarketingEvent ManagementPublic RelationsMarketing Strategy