Apr 2020 – Present · 6 yrs

• Elixir Radar is the most popular newsletter for Elixir developers, with more than 9,000 members.

Mar 2020 – Aug 2021 · 1 yr 5 mos · São Paulo, Brazil

• After 11 years of creating and growing my tech consulting company and ending that story by selling it to Nubank, I decided to take a sabbatical.
• This sabbatical was mostly to dive into me with calm and curiosity so that I could discover my next professional move.
• During that deep self-knowledge exercise, I also invested my time and mind in other activities that could make me a better person.
• One of these projects was 100% public, a blog (https://hugobarauna.com) where I shared some life and professional reflections.
• I also did consulting for software companies on disciplines like business strategy, building sales and marketing organizations, and strategic product positioning.

Oct 2018 – Feb 2020 · 1 yr 4 mos

• I oversaw:
• marketing
• sales
• account management
• client projects and customer success
• My work was mainly measured by:
• financial metrics of my business unit (revenue and profitability)
• customer satisfaction metrics of the clients of my business unit
• employee satisfaction metrics of my direct and indirect reports
• Among my direct reports, I had both managers and individual contributors, in a total of 20 people.
• I reported directly to the CEO.

Aug 2016 – Oct 2018 · 2 yrs 2 mos

Jan 2016 – Jul 2016 · 6 mos

Apr 2014 – Jul 2016 · 2 yrs 3 mos

Jan 2013 – Mar 2014 · 1 yr 2 mos

Jan 2011 – Dec 2012 · 1 yr 11 mos · São Paulo, São Paulo, Brazil

• AutoSeg is a software company that provides products for big enterprises that want to address identity management, access management, and single sign-on challenges.
• When I joined AutoSeg, they had a proven business model, a running product, and a good client portfolio. But, one area that was a little behind compared to the rest of the company was the technology organization.
• My challenge was to take the maturity of the technology organization to the next level.
• In a nutshell, I had to:
• hire and train software engineers
• define and run our product development process
• define and run our project management process to deliver product customizations to each client
• adapt and evolve the engineering organization and product to the needs of the business and the customers
• be the technical person involved in sales meetings
• I think it was the first time where I was the single person responsible for building the strategy, structures, team, systems, and processes of a department. In that case, a software development one. And that's what I did, while also having to do coding and project management of the product customizations.
• Some of the results we achieved were:
• hired and trained a team of four software engineers and one project manager
• a documented process to hire software engineers and project managers
• a documented process for the product and project development
• modernization of a legacy codebase
• covered the codebase with automated tests
• migrated a legacy codebase from Rails 2 to Rails 3
• significant refactoring to apply best code design best practices such as SOLID and DDD
• rearchitected the codebase to decouple the core product from customer customizations
• built a new product for the company (the single sign-on product)
• One last thing that I will always remember. I had the opportunity to build a Ruby connector to integrate a Rails app and a mainframe system through the 3270 protocol. That was a challenging and fun thing to do.

Jan 2009 – Mar 2020 · 11 yrs 2 mos

• Plataformatec was a self-funded company, founded in 2009 and acquired by Nubank in Jan-2020.
• Beyond being a tech consulting vendor, Plataformatec became an industry benchmark to its clients, competitors, and technical communities.
• During the 11 years of existence, we created a bleeding-edge open-source programming language mentioned by Gartner (Elixir), our team published eight books in Brazil and the US, our blog had dozens of thousands of readers around the globe and we presented more than 400+ talks in tech events. That's enough evidence that Plataformatec was a thought leader in the software development industry.
• Our client's portfolio consisted of successful startups in accelerated growth in the US and Brazil. We've helped them develop their digital products, using agile, Ruby, and Elixir programming languages.
• As a founder, I saw myself with the responsibility and the desire to learn and build anything required to make our growth, team, and beliefs moving forward. That led me to multiple roles inside Plataformatec: from software engineering to marketing, to sales, to management and business strategy.
• Our latest public awards:
• i) Lovemondays "As Mais Amadas PME" top15 in 2019 / Best places to work SMB by Glassdoor
• ii) Mention of "Plataformatec" and "Elixir" on Gartner's IT Market Clock for Programming Languages report

Jan 2009 – Dec 2010 · 1 yr 11 mos

Sep 2007 – Dec 2008 · 1 yr 3 mos

• Pagestacker was an Internet startup from Brazil.
• As a co-founder and software engineer, my role within the company involved the design, implementation and improvement of all middleware systems that bridge our physical infrastructure to our user facing functionalities, a challenging task that covers many different disciplines of the Computer Science field.

Jan 2007 – Mar 2007 · 2 mos

• The Extreme Blue Program at IBM is an internship program open only to four of the top Computer Science or Computer Engineering college departments in Brazil.
• Its main purpose is to train the interns on the proccess of the design, implementation and internal evangelization of new technologies, from R&D benches to final prototypes with very clear business plans, so that it could be sold to the company management.
• There was a lot of focus on team working, public communications and commercial and technical analysis.
• During my time on it, I was part of a team of four members and our project involved the creation of a corporate presence management system through which users could be contacted via PSTN, PABX or VoIP all integrated through SIP in a complete transparent way so that the caller should never need to think about these different communications protocols involved.

May 2006 – Aug 2006 · 3 mos

• Procwork is a corporate software development services consultancy in Brazil.
• During my internship there, I was involved in the creation and evolving of a customers loan management system and web interface for Safra Bank's operations in New York.
• My responsibilities in the project involved technologies such as Visual Studio.NET, C#.NET, ASP.NET, ADO.NET, UML, Oracle Database Server, SQL Server and migraton tools from the former to the latter.

Apr 2005 – Mar 2006 · 11 mos

• The laboratory is a partnership between the University of São Paulo (USP) and Microsoft. Its goal is the analysis of Microsoft corporate and development tools (including pre launch versions), its usage scenarios (including software engineering processes compliance) and improvement.
• During my time there, I was part of projects involving tools such as Sharepoint Server and Services, Visual Studio 2005 and Visual Studio Team System (we actually implemented improvements on its pre launch version).
• Besides that, we also developed educational solutions using those tools and Action Script language (Flash MX).