Feb 2016 – Apr 2018 · 2 yrs 2 mos · Hyderabad Area, India

• Create and execute email marketing campaigns
• Working with US & UK region clients and also handled Central region projects
• Pull list segmentation and ensure timely list import
• Optimize campaign performance through A/B testing and segmentation
• Develop email and landing page templates in support of business needs
• Develop HTML email and landing page templates from scratch
• Update existing templates with new copy as per requirement from requester
• Measure effectiveness of campaigns / landing pages and optimize
• Run reports and prepare analysis for key stakeholders using Marketing Automation, CRM tool and Excel
• Manage various projects from scratch as a project head – coordinate with client, development team and third parties
• Prepare technical specifications document for client and resources.
• Organize weekly status calls to discuss about open as well as upcoming projects
• Review results with campaign teams and partner on refining strategies
• Day to day management of email & email campaigns.
• Management of client expectations and communication.

Jun 2015 – Jan 2016 · 7 mos · Gurugram, Haryana, India

• Designation: “Salesforce Marketing Cloud - Email Marketing Executive” for MICROSOFT
• Worked for MICROSOFT client using Marketing Cloud and then Exact Target tool for Email configuration and Deployment.
• Worked for AAPAC region clients and handled Central region projects also.
• Day to day management of email & mobile display campaigns.
• Management of client expectations and communication.
• Able to set up the deployment, User- initiation, list pull, ETLP,
• To work on multiple projects and deliver creative's in a timely manner.
• Updating/Revisions for the existing Web pages and Newsletter Layouts/Templates (Content Management).
• Expertise level in Photoshop and Dreamweaver as per requirement.
• To analyze and understand the business requirements and specifications.
• Work closely with Quality Assurance engineers to ensure all Email Newsletters are "Error Free" and ready for deployment.
• Testing of email campaigns on different ISP's to confirm on rendering and SPAM conditions.

Feb 2015 – May 2015 · 3 mos · İzmir, Türkiye

• An entry level position in Izmir, Turkey, this job helped me to kick start my career.
• An environment with colleagues from various continents - Europe, Southeast Asia and Africa helped me to work successfully in teams and get things done.
• Job Roles:
• 1) Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• 2) Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• 3) Set up and optimize company pages within each platform to increase the visibility of company’s social content
• 4) Moderate all user-generated content in line with the moderation policy for each community
• 5) Create editorial calendars and syndication schedules
• 6) Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• 7) Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Apr 2014 – Sep 2014 · 5 mos

• 1) research, write and edit web and intranet content from scratch
• 2) write web content based on material supplied by client or employer
• 3) edit print documents for publication online
• 4) edit web pages for on-screen readability
• 5) write material for catalogues
• 6) proofread final draft of web pages.

Apr 2014 – May 2014 · 1 mo

• > Writing web content for websites / portals from scratch.
• > Editing and Proof reading content once written.
• > Writing, editing and proof reading copy for client projects based on the material supplied by them.
• Writing product descriptions, brand support material etc.
• > Proof reading, editing and writing content on a regular basis for building up the website including informative short articles.

Jun 2013 – Aug 2013 · 2 mos

Sep 2011 – Dec 2012 · 1 yr 3 mos

• 1) Write and edit copy for inbound marketing purposes (case studies, blog posts, emails, and enewsletters), as well as for marketing/communications about company products, events, industry news, etc.
• 2) Work closely with subject matter experts and customers to develop compelling messages and content that enhance our brand voice and connect company to both current and potential customers.
• 3) Researche relevant industry, product, and partnership topics to extend companys' reach as an industry resource.
• 4) To Seek external editorial opportunities using knowledge of in-house messaging, case studies, experts, industry knowledge, etc.
• 5) Assist with social media and public relations efforts (write posts for social media channels and press releases, monitor activity, encourage dynamic discussions, etc.).