Jul 2020 – Present · 5 yrs 10 mos

• Transform and reposition Nielsen's insights expertise for clients, partners, policymakers, the public, and community advocates.
• Drive innovative thinking about communities through the development and commercialization of products that support inclusive insights and initiatives.
• Drive and support the build and socialization of really cool new products, new product features, and initiatives that uncover and highlight the value of audiences, content, and ads.

Aug 2016 – Jul 2020 · 3 yrs 11 mos

• Leads Hispanic community and industry initiatives leveraging industry, client and community highlighting Nielsen data and insights.
• ● Engages, educates and empowers employees, social influencers, consumers, policymakers, clients, marketers, educators and media.
• ● Builds Nielsen's brand within the U.S. Hispanic Market and multicultural media industry groups.
• ● Manages Nielsen’s Hispanic External Advisory Council, a group of community, government and corporate leaders who advise the Nielsen C-Suite on core business issues.
• ● Subject matter expert and thought leader for the U.S. Hispanic market and Nielsen’s annual, report on Hispanic consumer trends and multicultural intelligence.

Aug 2013 – Aug 2016 · 3 yrs

• Responsible for the development, activation and continuity of outreach and public affairs activities, across key multicultural markets. Development of sponsorship and engagement strategies resulting in increased brand awareness and budget accountability.
• ● Oversaw relationships and alliances with multicultural communities, civic and social service and business organizations ensuring that engagements supported the company’s philanthropic priorities.
• ● Represented Nielsen at speaking engagements as a thought leader and spokesperson.
• ● Transformed outreach aspects of direct community advocacy and launched community Social Media engagement strategy .
• ● Developed breakthrough cross-sponsorships with major national brands and events ensuring Nielsen community brand message amplification.

Jan 2010 – Jan 2013 · 3 yrs · Greater Los Angeles Area

• ● Forged alliances with multicultural radio clients and built a multifaceted campaign resulting in advocacy for multicultural Radio inclusion.
• ● Developed community awareness initiatives and education programs, that leveraged digital, social, terrestrial, and mobile platforms.
• ● Served as master trainer both internally and externally on branding Arbitron and Scarborough data as a multicultural resource.
• ● Utilized competitive industry and business analysis, as well as input from customers, to document market opportunities and bring outside inspiration to Arbitron for change management activities.
• ● Conceptualized and launched marketing outreach campaigns with civic and community leaders as well as direct with clients and with policy makers focused on the value and nuance of reaching out to, measuring, and creating products and services for the multicultural marketplace.

Jan 2008 – Jan 2010 · 2 yrs · Greater Los Angeles Area

• ● Coordinated elements of strategic marketing, product launches, and corporate communication activities for minority owned broadcasters, Spanish language radio stations & Hispanic focused advertising and PR agencies.
• ● Trained, and motivated account managers, internal and external stakeholders on value of multicultural focused clients and their unique business issues and opportunities.

Jan 2004 – Jan 2008 · 4 yrs · Greater Los Angeles Area

• ● Managed all national Hispanic agency relationships, multicultural marketing outreach plans, materials and creative design.
• ● Created collateral, and delivered sales presentations to customers across the U.S. and at special events focused on the U.S. Hispanic market.
• ● Designed and implemented marketing plans and calendars, sales and customer service programs for multicultural sales initiatives.

Jun 2019 – Present · 6 yrs 11 mos

Jan 2018 – Dec 2018 · 11 mos · Los Angeles, California

• Flexing new muscles, sharing won wisdom and experience with the next generation of leaders. Teaching Qualitative Research & Analysis

Nov 2017 – Present · 8 yrs 6 mos

Jan 1998 – Jan 2004 · 6 yrs · Greater Los Angeles Area

• ● Responsible for business development and management of direct clients with a focus on multicultural clients.
• ● Serve as a liaison with clients regarding new product launches and advertising industry trends.
• ● Negotiated with cross functional C-level executives in media with a focus on Spanish language media.

Apr 1996 – Oct 1998 · 2 yrs 6 mos · Greater Los Angeles Area

• Responsible for negotiating, buying and maintaining both Regional and Local broadcast media buys for General Motors, Nestle, Kroger (Safeway) and others for Broadcast TV, Cable TV, as well as Terrestrial Radio across multiple markets.
• ● Negotiated, bought and maintained media schedules on behalf of McCann’s clients.
• ● Responsible for creating broadcast schedules using marketplace data along with third party research data to achieve an effective and efficient media schedule.
• ● Worked with Media Planning team to continuously monitor and adjust media schedules based on performance feedback from clients.
• ● Evaluated media opportunities to help determine agency POV recommendation.