Anuj Nevatia — Co-Founder
Indians deserved sneakers that fit well, look good, and don't burn a hole in their pocket. That became the vision for Bacca Bucci. In 2013, "internet shopping" meant waiting 15 days for delivery. Flipkart was selling books. Amazon hadn't entered India. The word "D2C" didn't exist. We piloted for every marketplace that came and went - eBay, Naaptol, HomeShop18, Jabong, AskMe Bazaar, Times Shopping. We lost money on some, made money on others, and learned everything about what survives and what doesn't. Fast forward 12 years: → ₹100 Cr+ annual revenue → ₹350 Cr valuation → 4M+ happy customers I've watched brands rise and fall. Marketplaces come and go. Policies change overnight. And through it all, I've collected lessons that take 12 years to learn - or 12 minutes to read if someone shares them honestly. I love talking about: → D2C strategies that actually work (and the ones that don't) → Government policies affecting trade and e-commerce → Marketplace dynamics and how to navigate them → Bootstrap vs funded - the honest version → Startup mistakes I made so you don't have to Follow along for the honest version of Indian e-commerce. Comment, disagree, debate - that's how we all learn. Let's build this ecosystem together.
Stackforce AI infers this person is a B2C e-commerce leader with extensive experience in brand development and marketplace strategies.
Location: New Delhi, Delhi, India
Experience: 13 yrs 1 mo
Skills
- E-commerce
- Brand Strategy
Career Highlights
- Built a ₹350 Cr valued sneaker brand
- Achieved 4M+ customers in 12 years
- Recognized as a Fast42 growing D2C brand
Work Experience
Bacca Bucci
Co-Founder & Director (13 yrs 1 mo)
EY
Senior Analyst (2 mos)
Education
Chartered Accountant at The Institute of Chartered Accountants of India
at Bharathiar University
