Harshita Anand

Creative Director

Bengaluru, Karnataka, India3 yrs 5 mos experience

AI Enabled

Key Highlights

Expert in building AI-powered creative workflows.
Proven track record in defining brand voice.
Strong focus on storytelling to drive performance.

Stackforce AI infers this person is a MarTech professional with a strong focus on creative strategy and performance marketing.

Contact

Skills

Core Skills

Creative StrategyPerformance MarketingOperations Management

Other Skills

Campaign NarrativesAI-powered WorkflowsStorytellingBrand VoiceContent StrategyCreative TestingPlatform-native CreativesCommunity BuildingUser EngagementUser CommunicationLifecycle CopywritingMarketing CampaignsAdvertisingTeam ManagementDigital Marketing

About

I like creating content that catches attention, ads that don’t scream “ad,” and brands that feel human. Creative strategist with an operations background and a soft spot for good copy and strong hooks. I’ve built content engines, scaled ads across markets, and used AI to make marketing faster (not lazier). Big on clarity. Low on fluff.

Experience

Urban company

Sr Associate Brand & Creative

Apr 2026 – Present · 0 mo · Gurugram

Growthschool

3 roles

Marketing Manager - Content

May 2025 – Mar 2026 · 10 mos

Own the end-to-end creative strategy for India and international markets aka making sure our ideas land across cultures, time zones, and attention spans.
Shape campaign narratives across ads, landing pages, social, and everything in between.
Built and scaled AI-powered creative workflows so we can test faster, learn quicker, and ship without burning out the team. Speed + taste > speed alone.
Defined and refined the global brand voice — so GrowthSchool sounds like GrowthSchool, not “generic edtech”.
Drive performance through storytelling-led creatives. Because numbers move when people actually care.
Lead and mentor a cross-functional creative team — writers, designers, social folks — keeping quality high and chaos (mostly) controlled.
Got recognised internally for high-impact creative work that actually moved the needle.

Creative StrategyCampaign NarrativesAI-powered WorkflowsPerformance MarketingStorytelling

Creative Strategy & Social Media

Promoted

Apr 2024 – Apr 2025 · 1 yr

Built and scaled a reels-first content engine for both the brand and the founder — designed for speed, relevance, and scroll-stopping hooks.
Owned content strategy end-to-end: ideas, hooks, scripts, publishing, and iteration. If it performed (or flopped), I knew why.
Created platform-native creatives across paid and organic — no “one size fits all” approach.
Led narratives across ads, social, and UGC, making sure everything felt cohesive even when formats changed.
Set up rapid creative testing frameworks so we could double down on what worked and kill what didn’t — fast, not emotionally.

Content StrategyCreative TestingPlatform-native CreativesCreative Strategy

Community & Social Media

Mar 2023 – Apr 2024 · 1 yr 1 mo

Built community-led growth loops focused on learner experience.
Drove UGC, testimonials, and social proof — the kind that actually builds trust, not forced screenshots.
Supported offline events and engagement programs, bridging online communities with IRL energy.
Basically learned how people actually behave, not how decks say they do — which now informs every strategy decision I make.

Community BuildingUser EngagementOperations Management

Frontrow

Learning Experience

Apr 2022 – Oct 2022 · 6 mos

Owned user communication across the learner lifecycle — onboarding, nudges, updates, and retention touchpoints.
Wrote and refined lifecycle copy using segmentation and behaviour insights, so messages felt timely, not spammy.
Used learner insights to optimise product communication — tweaking what we said, when we said it, and how it showed up inside the product.
Basically learned how thoughtful communication can directly shape engagement, trust, and retention.

User CommunicationLifecycle CopywritingOperations Management