Ananya Roy — Business Development Executive
Are you struggling to scale your creative production while maintaining quality? You're not alone. Most D2C brands face three critical challenges: 👉🏻Producing high-volume creatives that convert 👉🏻Making data-informed creative decisions 👉🏻Scaling creative production efficiently After helping 100+ D2C brands scale their creative production through data-driven strategies, I've uncovered a systematic approach that works. My expertise lies in: ✅ Transforming ad creative performance with data analysis ✅ Scaling creative production from 10 to 100+ assets monthly ✅ Building systems for consistent creative output What sets me apart: ✓ Data-first creative approach ✓ Proven scalable frameworks ✓ Focus on measurable ROI ✓ Strategic creative testing methods Recent wins: → Two 100Crore Brands → Reduced creative production costs by 40% → Scaled personal care brand in Quick Commerce to 300+ orders daily → Improved a personal care brand ROAS to 2.2 from 0.8 at 2 Lakh/day spend range. Ready to transform your growth strategy?
Stackforce AI infers this person is a data-driven marketing expert specializing in D2C brand growth.
Location: Kolkata, West Bengal, India
Experience: 6 yrs 7 mos
Career Highlights
- Helped 100+ D2C brands scale creative production.
- Reduced creative production costs by 40%.
- Improved ROAS from 0.8 to 2.2.
Work Experience
Meta
Client Solutions Manager (5 mos)
Adbuffs
Group Head (1 mo)
Manager Media Buyer (2 yrs 2 mos)
Senior Media Buyer (2 yrs)
Wipro
Summer Intern (2 mos)
Bharat Aluminium Company Limited
Assistant Manager (2 yrs)
Indian Institute of Technology, Kharagpur
Summer Internship on catalyst preparation for desulphurisation in conventional & cryogenic method (1 mo)
CESC Ltd.
Summer Training on Water treatment and analysis of coal (1 mo)
Berger Paints India
Summer Trainee (0 mo)
Indian Institute of Technology, Kharagpur
Winter training on Separation of fine and ultra-fine particles in a fluid medium (0 mo)
Education
Master of Business Administration - MBA at SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor’s Degree at National Institute of Technology Durgapur
High School at Nava Nalanda High School
