May 2010 – Nov 2013 · 3 yrs 6 mos

• Responsible for the corporate communications mandate for the company. The responsibility included devising the communication strategy and also seeing its implementation viz:
• media mileage for the company & spokesperson
• speaker placement at events
• writing/ editing articles, speeches & presentations
• supervising online reputation & social media management
• standardising internal communication pieces to drive a common message,
• liaising with designers & brand agencies/ partners for marketing collateral, TVCs and campaigns like IndiaMART-ET NOW Leaders of Tomorrow Awards
• managing the corporate website and other microsites too
• regular coordination with HR for all internal events & communications
• overseeing the success story (client) video initiative
• driving IndiaMART‘s Knowledge Services division (an in house team that brought out sector-specific research reports, targetted at SMEs)
• leading the news portal (now defunct) for SMEs - managed content through in-house copy editors & freelancers

Jun 2006 – May 2010 · 3 yrs 11 mos

• Handled PR campaigns for companies across sectors such as infrastructure, telecom, aviation, social sector, defence, healthcare & hospitality. Also, handled crisis communications...

May 2006 – May 2007 · 1 yr

• Handled feature supplements of the magazine apart from reporting ground events

Jan 2006 – Jan 2006 · 0 mo · New Delhi

• Anchored “Evening Live Show" on national broadcaster - DD National
• Involved research on the given topic to interviewing a guest on-air with live questions from callers from across the country

Aug 2005 – Aug 2005 · 0 mo · New Delhi (then at Videocon Towers)