JoJo Swords

CEO

London, England, United Kingdom23 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in transforming complex narratives into engaging content.
Proven leadership in mentoring content teams for high-quality output.
Strong background in business analysis enhances storytelling.

Stackforce AI infers this person is a SaaS content strategist with strong leadership and analytical skills.

Contact

Skills

Core Skills

Content StrategyLeadershipBusiness Analysis

Other Skills

Content MarketingProofreadingAI IntegrationCommunicationTeam ManagementFacilitationAttention to DetailBusiness-to-Business (B2B)Content ManagementWritingWeb Content WritingEditingCopy EditingAgile MethodologiesCreative Writing

About

I’m a Principal content strategist and storyteller who believes great narratives do more than just explain - they shift how people think In my role leading global business content at Thoughtworks, I shape the stories behind some of our most complex and innovative work, turning technical depth, customer transformation, and emerging AI themes into narratives that feel clear, credible, and genuinely engaging. My path into content wasn’t typical. I spent ten years as a Lead Business Analyst, which taught me how to sit inside complexity, find the signal, and translate it into something people can actually connect with. That mix of analytical grounding and creative craft is still at the heart of how I work. I’m also a people leader. I mentor and develop a team of writers and content specialists, helping them grow their voice, confidence, and editorial judgment. I use AI in a pragmatic, creative way, as a tool that sharpens thinking and strengthens storytelling, not one that replaces it. I work best at the intersection of story, strategy, and leadership. Whether setting long-term content direction, guiding teams through ambiguity, or partnering with senior stakeholders, I care about clarity, cohesion, and work that truly resonates. Always learning. Always raising the bar. Always telling human stories in a technical world.

Experience

23 yrs 9 mos

Total Experience

6 yrs 5 mos

Average Tenure

9 yrs 9 mos

Current Experience

Thoughtworks

3 roles

Head of Content

Promoted

Feb 2019 – Present · 7 yrs 3 mos

Lead the global strategy and execution of Thoughtworks’ flagship content programs — including Perspectives, the Pragmatism in Practice podcast, client stories, and priority website narratives. I turn complex, technical and AI-driven work into clear, compelling stories that influence senior decision-makers and strengthen brand credibility.
Key contributions:
Elevated flagship content quality and consistency, resulting in clearer narratives and stronger market impact.
Streamlined how customer stories are captured, written, and published, making the process faster and more effective across regions.
Introduced practical AI-enabled approaches that improved research, insight generation, and editorial discipline.
Partnered with senior leaders to shape messaging and thought leadership for priority markets.
Manage and mentor a team of writers and specialists, raising craft, confidence, and overall output quality.

Content MarketingProofreadingContent StrategyLeadership

Content, Social Media, and Communications Lead at ThoughtWorks Australia

Aug 2016 – Feb 2019 · 2 yrs 6 mos

Responsible for creating and executing our regional digital content strategy, including research, copywriting, distribution and engagement across our social media platforms, as well as internal communications for our leadership team.

CommunicationContent Strategy

Lead Business Analyst

Feb 2006 – Aug 2016 · 10 yrs 6 mos

Lead Business Analyst, with ten years of delivery experience in the software industry and a strong background in Agile methodology applied across multiple domains; including Insurance, Finance, Digital Media, Telco, Publishing, and Retail.
I have experience across the project lifecycle, from discovery to delivery of a product to market. I have coached both teams and leaders, executing organisational change programs, using lean principles and visual systems across large portfolios of work.
Key Skills and Experience:
Project Inception and Ideation, Stakeholder Management, User Testing, Facilitation, Process and Requirement Analysis, Agile Coaching, Lean Transformation, Iteration Management, Community/Guild Leadership, Mentorship.

Team ManagementBusiness Analysis

Elephant journal

Columnist, Teaching Assistant and Editor

Jan 2014 – Jan 2016 · 2 yrs · Sydney, Australia

I am passionate about writing and telling stories. In my spare time, I continue to write for Elephant Journal, where I completed a New Social Media Apprenticeship. This role included creating and editing content, as well as social media marketing.
Key Skills and Experience:
Real-Time Social Media, Blogging, Editing and Supporting students on the Apprentice Program.

Webbs estate agents

Team Administrator

Jul 2002 – Jan 2006 · 3 yrs 6 mos

Part-time role during my undergraduate studies, where I learned the art of negotiation, stakeholder management and managing digital assets for both sales and lettings.