May 2024 – Nov 2024 · 6 mos · Remote · Remote

Apr 2024 – Nov 2024 · 7 mos · Remote · Remote

Oct 2023 – Dec 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · Remote

• Clients - Mason, SmartCue, FluidAI, Deductive, ClearlyRated, Thunderclap design, Docsumo and more…

Oct 2022 – Aug 2023 · 10 mos · Bengaluru, Karnataka, India

• Ideated a central product positioning and messaging document/playbook for clear and consistent messaging across all functions within Beaconstac.
• Set up email campaigns and screening surveys with appropriate incentives to talk to customers about their customer journeys, pain points with the product, and platform buzzwords they use, & for teasing out messaging inspirations.
• Distilled customer insights down to high-level takeaways about Beaconstac's positioning +
• specific/particular insights for the marketing, product, and sales team.
• Landing page revamps to increase traffic to trial %
• Improved activation % through optimizing the onboarding funnel and revamping upgrade touchpoints.

Dec 2020 – Oct 2022 · 1 yr 10 mos · Bengaluru, Karnataka, India

• Working on the following problem statements
• Acquisition (B2B & B2C)
• Onboarding
• Engagement
• Growth
• Onboarded 200+ B2B Partners and 250+ Mentors in a span of 2 months
• Developed Content Strategy for Mid Funnel High-Intent-Low-Volume Keyword themes. Increased blog traffic by 40% from March , sans paid efforts.
• Email Marketing: Email nurturing campaigns for the lead base for both B2C and B2B segments with an open rate of 30% and 59%, respectively and click rate of 3.2% and 1.3%, respectively
• Crafted product messaging, value proposition, and go-to-market strategy for new initiatives with a zero CAC funnel and a 30% activation rate
• Worked to minimize funnel leakages- Responsible for improved conversion on organic channels by 5 % Point with 1.5x Growth in traffic

Nov 2019 – Dec 2020 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Started as a side hustle which transitioned into a full-time role
• Worked on the following problem statements
• Business Process Automation (Documentation and Drop-offs)
• Acquisition
• Growth
• Managed and implemented full-scale roll-out of successful segmentation marketing pilot initiatives, leading to a 15 % gain MoM of our community program, a 10 % reduction in marketing for direct mail using the segmentation system, and an increase in referral rates among customers with high lifetime values
• Increased sales productivity rate by 20% through implementing automation workflows, product integration, and redesigning critical processes for the marketing, sales, and operation teams.
• Sphere headed a global event end to end with a team size of 5 members leading to 15k+ registrations, an 88% increase in YT subscribers and an overall increase of 50% across all social media over one month
• Hosted and Coordinated more than 100 webinars across all tiers of colleges for brand awareness and ToFu lead acquisition with a lower CAC value

Oct 2019 – Nov 2019 · 1 mo · Bengaluru, Karnataka, India · Remote

• Documentation of key client issues and complaints to drill down on top pain points for cold outbound.
• Developing a complete understanding of key account needs
• Stakeholder communications between prospects or clients and internal teams
• Project Management - timelines, scope and resource allocation.
• Acquisition through referral by prioritising super happy clients.

Sep 2019 – Dec 2019 · 3 mos

Jun 2019 – Nov 2020 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Improved the Process Flow by resolving errors bugs resulting in 14% reduction in TAT
• Monitored daily metrics and resolved more than 93% of the product tickets within the SLA
• Worked on MyLearning Tier 3 Team to improve the learner experience which resulted in an increase in NPS of its courses by 15 points
• One of the 5 selected employees from ATCI to work on Pilot Project about feasibility study and implementation of no code applications across finance teams and reported directly to the Accenture Leadership Team
• Compared other no code platforms and Worked extensively on PowerApps to create an application for better transparency in accounts for Accenture operations finance teams resulting in 30% lesser TAT and around 45% reduction of human capital expenses
• Tools/ Platforms used - Documentum, Captiva, OCR , MySQL, MyLearning - Accenture Inhouse Training Platform

May 2019 – Sep 2019 · 4 mos

• 1) Worked on competitor analysis and generated a report on key trends
• 2) Implementation of chatbots to increase organic traffic to enquiries to customer conversion ratio
• 3) Handled localized marketing campaigns through events - Hackathons , Meetups and Community events in Odisha
• 4) Internal operations workflow and Business Process Documentation

Jan 2018 – Jun 2019 · 1 yr 5 mos · Bhubaneswar, Orissa, India

• Helped 10+ early-stage startups with their startup processes
• Supported Startups with the following services
• 1)Investor Decks
• 2)Talent Acquisition
• 3)Business Operations
• 4)Marketing(Email Marketing)