Apr 2024 – Present · 2 yrs 1 mo · Remote

• Pioneered AI-driven automation by integrating data from FB, Google, Landing Pages, CRM, and OMS into a unified system, delivering actionable insights that boosted campaign ROI by 18%.
• Designed and launched an AI-enhanced wraper on Dialer and CRM, automating lead management, nurturing, and workflows to streamline conversions and cut manual effort.

Apr 2023 – Mar 2024 · 11 mos · Mumbai, Maharashtra, India · On-site

• Led product strategy for a D2C startup, launching a Seller Portal and a Yoga Wear category that tapped a $3.6B US market— driving 9% of revenue and top-performing globally.
• Doubled conversions (2x) by leveraging data-driven UX enhancements, optimizing checkout flows, and accelerating page speed with automated testing tools.
• Spearheaded marketplace integrations (Amazon, Etsy, etc.), using semi-automated workflows to scale reach and streamline operations.

Sep 2021 – Nov 2023 · 2 yrs 2 mos · Mumbai, Maharashtra, India · On-site

• Crafted and implemented Digital Product Strategy & Roadmap as per business goals for eCommerce marketplace for App and Web platform. Created Seller Portal. Lead TP integrations, Optimized CRM and Operations to increase efficiency
• Increased customer orders on platform from 500/day to 34,000 /day
• Increased conversion by 18% through personalized omni channel customer journeys, one click
• payments, Sales Promotions, basket starter deals and Doctor & Prescription features
• Increased warehouse picking capacity by 20% by optimizing travel time of pickers
• Created Internal Seller panel to switch from Unicommerce saving $18,000/month
• Optimized customer care centre flow which decreased average query resolution time by 15%
• Introduced referral & affiliate programs which helped acquire 15% of new customers

Aug 2013 – Sep 2021 · 8 yrs 1 mo

• Lead Digital Transformation of Ad Sales department in phased manner by development and adoption of Ecosystem of applications impacting Internal businesses in TIL and help increase Ad Sales revenues from $20 million to $50 million
• > Revenue & Inventory Analytics Services - Analytical & MIS suit for Ad Sales with 100 billion data points
• Page Views vs Revenue insights for 6000+ web section across 300+ digital properties to fuel optimization of Sales Packages, bid rates, inventory utilization, content creation & MIS
• Built Revenue Projections to forecast Achievement Vs Targets with 94% accuracy
• Revenue insights at Webpage-Linteitem-City level (processing 100 Billion+ data points)
• Implemented alternate data insight module saving $50k+ in Tableau costs
• > CRM & Order Management System – Sales Force, OMS & SAP – Integrated & Automated up to 80% workload
• Created one of a kind CPD management platform. Bookings at any adunit-geo combination
• Automation of multi department approval flow, campaign deployment and automated billing
• improving efficiency of Sales by 20%, OPS by 70% and Finance by 80%
• Increased Upsell by 7% by implementing Upsell Reports (get more value in next campaign)
• Reduced Order Service time by 60% and made Invoicing 10x faster
• Fastest invoicing in industry by 8th of month compared to 18th as an industry average
• Fastest Partner Publisher payouts by 15th of month compared to 22nd by FB/Google Others
• Increased RPM by 8% by Optimizing bidding algorithms of internal Ad Server
• Grew Self Service Ad Platform for SMBs from $200 to $200,000 /month
• Improved operational efficiency by 20% for Indiatimes Shopping
• Lead team of 17, with a product having $23 million in assisted revenues
• Ensured critical review of changing user and industry needs to plan and implemented new features and at the same time removed redundant features
• Understood and implemented industry compliances and data governance in the product

Oct 2012 – Sep 2013 · 11 mos

• Product Manager eCommerce Portal (www.shopping.indiatimes.com)
• o Intelligent alerts to create customer delight reducing customer call volumes by 7%
• o Simplified Merchant Panel to make it intuitive for 70 merchants to understand system with little training
• o Created dashboards and SMS alerts for merchants decreasing TAT by 15% of critical items
• o Created simple panel to update and track the monthly accounting for orders and payments
• Built Business Intelligence to get actionable insights and automated processes
• o Built system to collect and integrate data from various sources automatically
• o Designed Priority Engine to dynamically assign courier to order based on price & delivery SLA resulting in 30% lesser shipping cost and increased timely deliveries by 4%
• o Lead SAP integration module from shopping platform to automate financial accounting planning to save 70% of finance’s times and resulting in increased accounting accuracy
• o Automated reconciliation for Payment Gateways and COD collection reducing TAT by 70%

Sep 2010 – Oct 2012 · 2 yrs 1 mo · Indore Area, India

• >>Successfully lead to completion 4 projects from design to production for 2 different products.
• Involved in defining project road map. Defined deliverables and Level of Effort.
• Coordinated with 7 teams in different time zones for requirement, development, testing and
• deployment to ensure product completion on time.
• Did Requirement collection and functional design changes for product integration.
• Did Requirement document signoff along with change request management.
• Kept track of project progress, issues, deliverables and ensured milestones are met.
• Oversaw the product development and unit testing along with the UAT.
• >> Successfully completed over 15 data optimization projects for 10 different clients.
• Took the routing data from the clients and converted it in format suitable for analysis.
• Analyzed and optimized the data to form most suitable routes as per client requirements.
• Generated efficient routing creating 10-35% estimated savings for clients.
• Created and standardized processes to streamline work.
• >> Worked with sales team to prepare responses to RFPs and provide demo to potential clients.

Jul 2006 – Sep 2010 · 4 yrs 2 mos · New Delhi Area, India

• Served as Business Analyst contributing heavily in Product Development along with Marketing and Sales.
• 2 Products- Ideation and completed SDLC with 4 different Multi Billion Dollar Airlines in Canada,
• Europe and India. Led both products end to end for completion right from ideation to deployment.
• Expertise and exposure in designing optimization solution for worldwide Travel industry. Client names include Air Canada, Kingfisher Airlines, Scandinavian Airlines(SAS), Air Baltic, etc.
• Project lead, reporting directly to CEO and responsible for overall product management,
• interaction, customization, integration and implementation for different clients.
• Knowledge and exposure of Airline’s Reservation Database Management Systems and GDS,
• Includes RESIII , RN02 ,Amadeus and Sabre.
• Lead a Team of over 20, out of which 40% were IIT Graduates, (6-software analyst,5- developer, 6-
• tester, 2- business development, 4-production).
• Exposure to optimization of PL-SQL algorithm to support and analyse million rows of data.
• Designed price optimization algorithm which increased the average selling price by 10%.
• Identified key market parameters and collected critical market data to prepare future product road map.
• Designed product to handle multiple clients and multiple languages.
• Oversaw the Internal and Client testing and bug fixing.
• Designed and developed Management Information System (MIS) and monitored critical parameters
• Automated processes to streamline operations.
• Defining and reaching sales objectives, increased sales @20% per month by optimizing product flow, pricing algorithm and planning and implementing marketing campaigns.Planned and executed targeted marketing campaigns in different media. On internet by banner ads, blogs, social sites, Emails. Through SMS to select customer segments