Mayank Y — Digital Marketing Specialist
I work at the intersection of wealth-tech, digital marketing, and user behavior. As a Digital Marketing Executive, I focus on driving user activation, engagement, and retention for a trading and investment platform. My day-to-day work includes: • Content-led growth (blogs, articles, newsletters) • User journeys & campaigns via WebEngage • Performance marketing using Meta Ads • Market-led content aligned with investor psychology With an MBA in Finance and Marketing, I bring market context into marketing, ensuring content and campaigns don’t just attract users, but guide decision making during volatility. I’m actively learning and sharing insights on: • Wealth-tech growth strategies • Investor behavior & retention marketing • Content that simplifies markets for retail users If you’re interested in fintech growth, trading platforms, or marketing systems that actually convert, let’s connect.
Stackforce AI infers this person is a Digital Marketing Executive specializing in Fintech growth and user retention strategies.
Location: Bengaluru, Karnataka, India
Experience: 5 mos
Skills
- Digital Marketing
- Performance Marketing
- User Retention
- Content Marketing
Career Highlights
- Expert in driving user engagement and retention.
- Proficient in content-led growth strategies.
- Strong background in performance marketing for fintech.
Work Experience
Enrich Money
Digital Marketing Executive (5 mos)
Wogle Tech
Business Development Intern-Performance Marketing (5 mos)
Genpact
Content Moderator (1 yr)
Education
Master of Business Administration - MBA at Lovely Professional University (LPU)