Mayank Y

Digital Marketing Specialist

Bengaluru, Karnataka, India5 mos experience

Key Highlights

  • Expert in driving user engagement and retention.
  • Proficient in content-led growth strategies.
  • Strong background in performance marketing for fintech.
Stackforce AI infers this person is a Digital Marketing Executive specializing in Fintech growth and user retention strategies.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingUser RetentionContent Marketing

Other Skills

WebEngageContent Management Systems (CMS)Meta adsQueue ManagementMarketing AutomationAttention to DetailQuality AssuranceA/B TestingFunnel AnalysisMarketing ReportingGoogle AdsMarketing Campaign ManagementSearch Engine Optimization (SEO)Paid Advertisingdata analyst

About

I work at the intersection of wealth-tech, digital marketing, and user behavior. As a Digital Marketing Executive, I focus on driving user activation, engagement, and retention for a trading and investment platform. My day-to-day work includes: • Content-led growth (blogs, articles, newsletters) • User journeys & campaigns via WebEngage • Performance marketing using Meta Ads • Market-led content aligned with investor psychology With an MBA in Finance and Marketing, I bring market context into marketing, ensuring content and campaigns don’t just attract users, but guide decision making during volatility. I’m actively learning and sharing insights on: • Wealth-tech growth strategies • Investor behavior & retention marketing • Content that simplifies markets for retail users If you’re interested in fintech growth, trading platforms, or marketing systems that actually convert, let’s connect.

Experience

5 mos
Total Experience
5 mos
Average Tenure
5 mos
Current Experience

Enrich money

Digital Marketing Executive

Dec 2025Present · 5 mos · Bengaluru · On-site

  • Digital Marketing Executive | Enrich Money
  • Manage content pipeline including blogs, articles, newsletters, and social posts for a wealth-tech platform
  • Execute user engagement and retention campaigns using WebEngage (push, email, journeys)
  • Support performance marketing initiatives via Meta Ads
  • Collaborate with product and content teams to align campaigns with market conditions
  • Translate market news into simplified, user-focused content for retail investors
Digital MarketingPerformance MarketingWebEngage

Wogle tech

Business Development Intern-Performance Marketing

May 2025Oct 2025 · 5 mos · Bengaluru · On-site

Meta adsPerformance Marketing

Genpact

Content Moderator

May 2024May 2025 · 1 yr

Content Management Systems (CMS)Queue Management

Education

Lovely Professional University (LPU)

Master of Business Administration - MBA — finance

May 2023Jun 2025

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