Feb 2020 – May 2022 · 2 yrs 3 mos · Stockholm County, Sweden

Apr 2018 – May 2019 · 1 yr 1 mo · Stockholm, Sweden

• Responsibilities
• Develop and implement the CRM strategy and plans
• Project lead for all communication and data planning and execution for two acquisitions
• Develop and implement acquisition plans; email, push notifications, in-app
• Work closely with the markets to secure consistency and alignment with other media strategies
• Initiate and lead development projects within CRM (Lifecycle Marketing, Retention, Upgrade) as well as supporting the different product owners
• Responsible for the contact strategy, content plan and production
• Responsible for key figures, analysis and follow-up to create actionable activities

Nov 2015 – Apr 2018 · 2 yrs 5 mos · Stockholm, Sverige

• I worked as a Project manager at Wunderman. On a day-to-day basis I was responsible for budgets, time accuracy and the overall creative approver for my projects. From my time at Wunderman you can expect knowledge within the following:
• New communication strategies and deliveries based on business objectives
• Set up KPI’s for each ad-hoc campaign, every trigger based campaign and all notifications
• Ensure suitable follow-up of each KPI and align with overall business objectives
• Target group and segmentation variables based on cost, profit, possible ROI and expected reaction
• Integration between customer service, apps, social media, logged in environment and web
• Experience in workflow approvals, proofing approvals, QA, error handling etc.
• Managing cross-channel projects on the Adobe Campaign and Adobe Audience Manager platforms (CRM-DMP)
• Operational experience in ad-hoc dispatches
• Strategic experience in communication planning and overall CRM strategy
• Basic knowledge in system integrations between Adobe Campaign and client systems
• Besides my responsibilities as a project manager I have managed some parallel projects. For instance, I implemented a new resource booking process earlier this fall at the Stockholm office. The implementation is an “Agile Light” and we are using Jira as our primary tool.

Aug 2013 – Nov 2015 · 2 yrs 3 mos · Stockholm, Sverige

• Develop, improve and overall responsible for CRM
• Ensure that the CRM actions is following the overall business KPI’s
• Create relationship, customer and business-driven communication throughout the CLC. Both digital and print
• Communicate with the segments in different ways to ensure ROI
• Develop event-driven communications within the life cycle to stimulate correct customer actions
• Responsible for Apsis (development, template, segmentation, dispatches and analysis)
• Responsible to reduce churn with various CRM activities
• Responsible for coordinating new communication and ensure it complies with the legal requirements
• Project manager for the launch of the new web Allra’s (both Swedish and English)
• Assisting in web editing, intranet and HR-site
• Responsible for marketing in newspaper and on social media (Facebook, Twitter and LinkedIn)
• Responsible for the marketing dept. and customer service dept. dialogue
• Produced print communication when needed