Dec 2017 – Apr 2019 · 1 yr 4 mos

• Provided executive level communications and reputation management support for Caterpillar’s Chief Information Officer, including supporting external speaking engagements to promote Caterpillar’s technology initiatives
• Managed the team responsible for delivering and overseeing communications to all Global Information Services employees and IT users within Caterpillar, including providing development, coaching and performance management
• Created communications training, consistent metrics and a community of practice across IT teams to help implement a simple and cohesive end-to-end customer experience for IT users of Caterpillar systems
• Led efforts to promote the Caterpillar IT career brand through internal and external social media campaigns on LinkedIn and Facebook

Feb 2017 – Dec 2017 · 10 mos

• Supported two directors with HR needs, including strategic workforce planning and talent management
• Designed and executed communication and organizational change management plans for updated Caterpillar Information Technology strategy, including website, PowerPoint template and other materials
• Supported the roll-out of Office 365 to over 83,000 users through various communications channels, including internal social media

Jun 2014 – Feb 2017 · 2 yrs 8 mos

• Provided executive level communications support for Caterpillar Vice President and Perkins President, while managing internal communication vehicles for employees and leaders
• Innovated and launched division's internal website, including managing the project timeline and budget, developing processes and governance for the site, and training other global users in India, China, Brazil, UK, and the US, as one element of an overall merger culture plan for Perkins and Caterpillar
• Managed change management and communications requirements for the discontinuation of the Cat vocational truck product including trade press, supplier and dealer communications
• Created a newsletter process on the new web management platform identified as a best practice and now replicated across all divisions of Caterpillar
• Led human resources and diversity and inclusion initiative communications, including a targeted Women in Leadership campaign, leveraging social media both internally and externally

Nov 2012 – Jul 2014 · 1 yr 8 mos · Bloomington/Normal, Illinois Area

• Analyzed communication and organizational change needs across several large-scale IT projects, creating communication plans, organizational change management assessments and stakeholder lists for enterprise-wide efforts
• Wrote, edited and sent stakeholder communications, as well as creating and delivering presentations for diverse audiences – employees, agents and end customers
• Developed and documented process flows for project teams and managed delivery of projects, including a revised branding of State Farm’s billing statements

Aug 2011 – Nov 2012 · 1 yr 3 mos · Peoria, Illinois Area

• Managed insurance program marketing for multiple national-level association clients, including direct mailers, web presence with SEO integration, targeted emails, yearly leadership meeting presentations and more, while expanding the Book of Business
• Leveraged HootSuite to manage Pearl Companies’ social media accounts for insurance and car dealership lines of business
• Coordinated projects through a state of completion, including the initial concept, copywriting, working closely with designers and other department members, and carrying responsibility for a piece or campaign's return on investment.
• Executed company media relations and reputation management through press releases, social media and other external media engagements
• Developed a consistent corporate narrative and branding guide for use across all product lines, including incorporation of D&I guiding principles
• Served as interim Marketing Manager during leadership transition, directing team activities

Sep 2010 – Aug 2011 · 11 mos

• Wrote articles for, edited, and sent Global Cat Logistics News to an audience of over 7,000
• Planned and executed multiple facility events, including 2010 Veterans Day Luncheon and 2011 Earth Day Fair, both with record attendance and positive reviews
• Coordinated the lead committee for the facility’s St. Jude Raffle Event, which raised more than $20,000—over three times the previous year’s charity event
• Communicated sustainable development advances and programs, diversity and inclusion initiatives and other internal facility and business unit news

Jun 2010 – Aug 2010 · 2 mos

• Planned and executed the annual company-wide United Way pacesetter campaign, with record national giving
• Wrote internal and external publications, as well as managing the company website and launching and managing RLI Corp.’s first social media presence
• Developed advertising strategies for several newer product lines at RLI and refreshed brand style guidelines for the company