Feb 2025 – Feb 2026 · 1 yr · Bengaluru

• At xto10x, we partner with startups on their journey to transform initial business momentum into at-scale impact and world-class organizations.
• I Lead xto10x’s flagship Academy Programs — structured, founder-facing interventions focused on 10x scale, institutional capability, and public-market readiness. These programs anchor xto10x’s India and GCC expansion strategy.
• Key Programs
• IPO Academy (India): Structured program for public-market readiness. Designed for founders ~18–24 months from IPO, it drives transformation across consistency of business delivery, governance, P&L shape, and long-term scalability.
• Saudi Unicorn Program (GCC): Founder 10x scale capability initiative built in partnership with leading Saudi ecosystem stakeholders, focused on preparing the next wave of scaled and durable startups in the region.
• Scope of Work
• Program design and delivery
• Founder coaching and advisory
• Cross-border GTM across VCs, funds, and public ecosystem players
• Development of operating IP: business design, capability maturity, scale readiness
• Focus
• Late-stage founders building institution-grade businesses

Mar 2022 – Jun 2024 · 2 yrs 3 mos · On-site

• As CBO, Owned P&L and co-led growth, commercial, and product strategy across Tata Neu’s multi-category marketplace — shaping the platform roadmap, user experience, and category architecture while scaling the business to $1B+ GMV.
• Business Ownership
• Led marketplace categories including grocery, health, fashion, watches, and luxury
• Delivered 10%+ cross-sell share of BigBasket, 1mg, and Tata Cliq through Tata Neu by Q3 FY24
• Built AOPs for core and new categories; led onboarding of additional verticals
• Platform & Product Innovation
• Partnered with product and tech teams to define cross-brand journeys, conversion levers, and personalization strategy
• Launched Tata Neu’s AI-powered personalization engine and shopping assistant experience
• Piloted chatbot commerce to drive discovery and repeat usage
• Delivered an integrated experience across legacy Tata brands on a unified platform
• Impact
• Joined at inception and helped lead Neu from launch to its first billion-dollar GMV milestone — transforming a multi-brand offline ecosystem into a digital-first consumer engine.

Jan 2017 – Feb 2022 · 5 yrs 1 mo · Bengaluru Area, India

• Founding member of Udaan, India’s largest B2B e-commerce platform. Built and scaled the Food/FMCG business from scratch to $1B+ annual GMV, serving 250K+ kirana stores across 30+ cities — making it Udaan’s largest and most enduring vertical.
• Highlights
• Held full P&L and cross-functional ownership across supply chain, credit, category, product, and ops
• Owned product direction end-to-end in partnership with tech — spanning seller onboarding, buyer UX, embedded credit, and fulfillment journeys
• Achieved early PMF in under 9 months; scaled from 1-city pilot to national footprint
• Designed GTM and onboarding for both long-tail kiranas and enterprise brands
• Introduced monetization levers including seller fees, warehousing, and category-specific credit
• Built and scaled a high-performance team; transitioned the business into a structured BU model
• Legacy
• The Food/FMCG vertical remains the only core business still standing through Udaan’s toughest phases. My role was later formalized as CEO – Food & FMCG during leadership transition.

Sep 2015 – Jan 2017 · 1 yr 4 mos

• Built a new business line from scratch that contributed to 12% of Ekart’s total revenue, with services spanning B2B, B2C, and C2C logistics.
• Led a cross-functional growth pod (Product, Ops, Tech, Finance, Design) to launch and scale monetizable service offerings.
• Designed and launched new external logistics services in partnership with Product; scaled the unit to 10%+ of total revenue in under 12 months.
• Spearheaded the “servicification” of internal capabilities into client-facing logistics products, driving Flipkart's push into external revenue streams.

Mar 2014 – Aug 2015 · 1 yr 5 mos

• Headed Business Finance & Strategy for Flipkart’s supply chain across fulfilment, long-haul, and line haul — partnering with BU heads to scale infrastructure for hypergrowth.
• Owned AOP and 3–5 year network design to align Capex/Opex planning with expansion goals.
• Anchored key strategic programs in automation, cost optimization, and service blueprinting (e.g., Same-Day Delivery, Hyperlocal).
• Delivered 13% cost reduction and 9% EBIT improvement while enabling capacity expansion across 16+ warehouses.

Jul 2013 – Feb 2014 · 7 mos

• Owned P&L for one of Flipkart’s top 5 categories, delivering 300% YoY growth while expanding buy-sell margins by 4%.
• Led end-to-end category management including selection strategy, inventory planning, pricing, and merchandising.
• Forged Flipkart’s first Joint Business Plans (JBPs) with global brands like Sony and Canon, enabling exclusive launches and deeper strategic alignment.
• Played a key role in making Camera & AV the #3 GMV driver during Flipkart’s 2013 Diwali season.

Jul 2010 – Jun 2013 · 2 yrs 11 mos · Gurgaon

• Led Trade Marketing for Acuvue India, managing a four-person team and overseeing brand growth, shopper marketing, and new user acquisition across digital and retail.
• Piloted India’s first multi-city IMC campaign, launched loyalty programs, and drove new user trials via an e-trial program that generated 65K+ leads with 11% conversion.
• Received two Global Encore Awards for brand activations and planning excellence.
• Extensive experience in Brand Activation, Agency Handling, Social Media.

Jun 2007 – Jun 2010 · 3 yrs

• Managed key state-level distribution and modern trade accounts across P&G’s portfolio — delivering 137 index value growth YoY across regions.
• Drove execution of Go-To-Market changes in the CSD channel and scaled operations for one of P&G India’s largest distributors.
• Won multiple internal awards including CEO’s Annual Award and Director’s Special Appreciation for performance and capability building.

Jan 2006 – Jan 2006 · 0 mo