Abdul Ahad

Brand Manager

New Delhi, Delhi, India2 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Proven track record in driving category growth.
Expertise in strategic planning and pricing negotiations.
Strong foundation in marketing and economics.

Stackforce AI infers this person is a Brand Manager in the FMCG sector with a strong marketing and strategic planning background.

Contact

Skills

Core Skills

Sales And MarketingBrand ManagementBusiness StrategyP&l ManagementProblem SolvingOrganization Skills

Other Skills

Assortment StrategiesProcurementForecastingAttention to DetailProject ManagementB2B MarketingEvent ManagementManagementMarketingAnalytical SkillsMathematicsEconomicsAccountingSocial MarketingSales

About

Currently serving as a Brand Manager at Honasa Consumer Ltd., leveraging an MBA in Marketing from IIM Sirmaur and a strong foundation in Economics from Delhi University. Previous experience at bigbasket.com included roles in category and vendor management, focusing on personal care. Proficient in sales and marketing, brand management, and new product development, with a track record of driving category growth through strategic planning, pricing negotiations, and campaign execution. Skilled at aligning business strategies with market trends to deliver impactful results. Fluent in English, Hindi.

Experience

2 yrs 9 mos

Total Experience

1 yr 4 mos

Average Tenure

1 yr 7 mos

Current Experience

Honasa consumer ltd.

Brand Manager

Oct 2024 – Present · 1 yr 7 mos

Bigbasket.com

2 roles

Associate Category Manager

Feb 2024 – Oct 2024 · 8 mos · Bengaluru, Karnataka, India · On-site

Category- Personal Care

Sales and MarketingBrand Management

MT-Category Manager FMCG

Aug 2023 – Feb 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

National Personal Care
Working at the capacity of Category Manager and Vendor Manager (SPOC), negotiating Terms
of Trade, close joint business plans (JBP) with manufacturers/brands.
Driving category top line and bottom line.
Analyzing sales and developing category campaigns keeping in consideration current market
trend.
Planning, negotiating and finalizing pricing and promotion strategy for the category keeping in view
competitive scenario & customer understanding.
Driving key operational activities like on-boarding brands, maintaining margins, managing
payables and receivables, executing promotions and visibility (ad space inventory).

Assortment StrategiesProcurementBusiness StrategyP&L ManagementForecastingAttention to Detail+2

Makemytrip

2 roles

Performance Marketing

Apr 2022 – Jun 2022 · 2 mos

Worked on the establishment of the company in the Gulf region (META) and successfully captured the market by coming up with right strategy and pricing for online air tickets.
Achieved the highest sale for the month, increasing the rating of OTA from 27 to 2.

Problem Solving

Hotel Supply Intern

Jan 2022 – Mar 2022 · 2 mos

Ihg hotels & resorts

Marketing Research Analyst

Apr 2022 – Jun 2022 · 2 mos · New Delhi, Delhi, India

• Performed market analysis and research on competitors, strategizing the future action plan. Planned the • Silk Route Festival and handled banquet sales, guests, and press release of the events while performing 4 successful sales blitz and bringing business worth 14 lakhs

Organization Skills

Nestlé

Supply Chain Intern

May 2021 – Jun 2021 · 1 mo · Gurugram, Haryana, India

Routed supply of raw materials for packaging and formalized the procedure in 7 Asian factories. Successfully responded, handled suppliers, and audited the delivery process.