Aug 2011 – Jun 2017 · 5 yrs 10 mos · Gurgaon

• Saavn is a revolutionary streaming music service reinventing how people listen to and share music, in India and around the world. With a catalog in the millions (and growing by the day), our motto is simple – play what you want, when you want.
• Job Profile
• Establishing Saavn the most popular audio streaming service for South Asians across the world with over 30 mm tracks across 12 languages
• Helped developing a large and loyal user base of 19 mm globally
• streaming of 15 mm tracks on a daily basis
• Steering key initiatives which helped in making Saavn the market leader in the genre
• Analysing market trends to identify opportunities in markets like Pakistan, Australia, UK and Middle East as incremental revenue sources
• Boosting the team size from 1 to over 40 persons in brand solutions, client servicing and operations
• Implementing and executing the first of its kind audio only event “AudioOn” for brands, content creators and distributors to exchange their view on the future of audio

Nov 2009 – Jul 2011 · 1 yr 8 mos · Gurugram, Haryana, India

• Primarily aimed at bridging the digital divide between rural/semi urban and urban India. UMPL tied up with the UP Agriculture Produce Marketing Board (UP Mandi Parishad) to promote inclusive growth by use of technology in the 247 odd mandi market yards which facilitate roughly 22 million farming households in the state of UP. Involved in facilitating transmission of knowledge from the agriculture domain, the best practices, the latest technologies, various government initiatives etc. to the grass root level, a monthly magazine called "Utthaan Express" was launched.

Nov 2009 – Jul 2011 · 1 yr 8 mos

• Aimed at using mobile which has come across as the most potent tool of communication in the last decade or so, wherein roughly 70% of the country's population uses the device. The idea was to primarily use the medium to deliver religious content through WAP in audio-video format. The rights of the content were procured straight from the content owners e.g. All India Shia Personal Law Board, ISKCON, etc. Such content had never been aired by any of the service providers before ACPL initiated it. Operators like Vodafone, Reliance and Aircel tied up with ACPL to disburse the content on Voice.

Apr 2008 – Oct 2009 · 1 yr 6 mos

Mar 2008 – Nov 2009 · 1 yr 8 mos

• , a 100% HT Media subsidiary, focusses on creating and building brands and businesses in the Internet media space. Firefly aims to combine HT Media's 84-year old legacy as one of India's largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space.
• Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. With brands; in its portfolio, Firefly promises to be an exciting addition to the HT Media family.
• National Head (Online)
• Heading a team of 22 senior and middle level sales professionals responsible for generating targeted revenues for HT Group's internet properties namely; Set regional quotas for the sales team and aggressively devise strategies to achieve the same
• Drive product innovations with focus on revenues
• Integrate the sales of all HT Media's Internet properties and sell a bouquet of content and services
• Steer international alliances with the focus to monetize the large non-India inventory on HT media properties

Jan 2006 – Mar 2008 · 2 yrs 2 mos

• A fully owned subsidiary of NDTV Ltd- one of the topmost media houses in the country selling wide array of media across television and Internet; with plans to foray into print and radio. The company handles sales for all NDTV.com properties and is also the sole representative sales house of MSN in India.
• Designation: National Sales Head (Digital Business)
• Heading a team of 33 senior and middle level sales staff working towards driving revenues by selling advertising solutions on web portals- MSN India and NDTV properties to top-tier brand advertisers and interactive agencies.
• Manage national team in sales, creative services, ad operations to deliver strong ad sales performance
• Create and execute revenue strategies, account planning and business processes for key accounts
• Set sales quotas for team, region and track progress
• Help refine overall local value proposition for MSN and work with international MSN team to deliver large European and Global campaigns
• Manage coordination of MSN sales efforts with senior executives at Microsoft
• Key Achievements
• Signed up the single largest deal in the Internet advertising history by selling the ICC Cricket World Cup official site to a client for a million dollars
• Over 100% target achievement month on month for both MSN.com as well as NDTV.com

Jan 2006 – Jan 2008 · 2 yrs

Feb 2004 – Jan 2006 · 1 yr 11 mos

• As the national head of digital media at Initiative reporting directly into the head of the agency, handled a 10-member strong team of media professionals
• Responsible for development of the digital team, running and growing clients businesses, pitching for new business and scalability of the revenues
• Media planning, buying, campaign management and devising innovative ways to reach out the new media consumers.
• Define the media strategy and planning approach for various channels on Internet and mobile- including commercial search, affiliate marketing, display advertising, email marketing
• Groom existing key clients to undertake new media as a part of their annual advertising budgets and harness the potential of the medium, for both brand and response campaigns
• Continuously monitor and analyze the results of online media purchases in order to optimize ROI
• Clients worked with; Key Achievements
• Nurtured Initiative's key account Maruti Udyog Limited and took their investment in Internet medium to ten times in one fiscal
• Initiated clients like Sony, ITC (Lifestyle Div), Idea Cellular and many more into Internet by educating them on the virtues of the medium and its scalability & advantage over the other media

Feb 2004 – Jan 2006 · 1 yr 11 mos

• Worked with the media buying arm of Lintas- the Initiative Media, which is one of the top notch media buying agencies in the country. Also, the Lintas Media Group is the biggest buyer of Print and the second largest buyer of Electronic Media.

Jan 2004 – Jan 2006 · 2 yrs

Jan 2002 – Jan 2004 · 2 yrs

Feb 2001 – Jan 2004 · 2 yrs 11 mos

• The Internet arm of Times of India group is the largest developer of content on the web in India having a portfolio of 15 websites, under the umbrella of www.indiatimes.com, which offers quality & diverse content.; Manage corporate key accounts, strategize, plan and execute sales plans
• Marketing campaigns, Strategic branding, Pricing, Advertising & Promotion, of identified new products(marketable properties)
• Assess and develop new and innovative digital advertising opportunities and provide customized solutions according to the client's requirements.
• Provide one point media solution to major corporates. Direct Marketing programs - Databases, Newsletters, Mailers, brand mailers and E-fliers. Brand promotion exercises through ground events, movie sponsorship etc.
• Promoting the usage of 8888 services as a user-friendly response mechanism for various promotions.
• Tying up with other mediums such as Radio and TV for various brand promotions.
• Clients worked with

Apr 1998 – Jan 2001 · 2 yrs 9 mos

• is India's one of the foremost media groups publishing various renowned brands like India Today, Business Today, Computers Today and Cosmopolitan. The group launched the first paperless newspaper in India as its portal www.thenewspapertoday.com- a comprehensive news portal running over 2000 features a month on a wide spectrum of activities harping on the reach of the group in the print.
• Designation: Manager- Online Sales
• Business acquisition- responsible for online ad sales targets, client servicing & retention
• Ideation, conceptualization and implementation of customised solutions to build client's brand on the internet.
• Responsible for project execution; interface between project execution team and clients.
• Evolving strategies to enhance brands and build online communities of target audience.
• Provided strategic consulting support to the clients based on their target segment and business objectives

Mar 1995 – Apr 1996 · 1 yr 1 mo

• Lucknow was established in 1989 by a group of IT Professionals, focusing on software turnkey projects, process control and industrial automation projects.; Responsibilities included selling software services and solutions (including project sales) across private and government institutions, besides setting up a vendor network for channel sales of off-the-shelf software products was also a part of the profile.