Harshita G.

Product Marketing Manager

Gurugram, Haryana, India8 yrs 11 mos experience

Highly Stable

Key Highlights

Expert in driving go-to-market strategies for HR-Tech.
Proven track record in product marketing and sales enablement.
Strong cross-functional leadership in fast-paced environments.

Stackforce AI infers this person is a Senior Product Marketing Manager in the HR-Tech SaaS industry.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyBranding

Other Skills

PMMProduct LaunchCompetitive DifferentiationMessagingSales EnablementCompetitive IntelligenceThought LeadershipCustomer AdvocacyB2B Marketing StrategyMarket AnalysisStrategic Marketing ManagementDigital StrategyGrowth MarketingRetention StrategiesFigma (Software)

About

Harshita is a Senior Product Marketing Manager with experience designing and executing GTM strategies for early-stage HR-Tech startups. She has helped them with launching technology products, driving market awareness, product positioning, messaging, sales enablement, marketing, and revenue growth. She cross-collaborates between product, sales, and growth teams to deliver differentiated positioning for business, smoother channel management, and successful launches. She designs best GTM motions to accelerate sales cycles with sales enablement, solution packaging, and competitive intelligence. Storyteller and creative at heart, she also enjoys traveling, painting realistic art, aerial yoga, and trying her hands at being a social media influencer during her spare time. Tools: Google Analytics, Crisp, Intercom, Usetiful, Metabase, ChatGPT, Mailchimp, Teamgate, Figma, Notion etc. Core Competencies: Product Strategy, Product Marketing, Go-to-market Strategy, Thought Leadership, Positioning and Messaging, Growth Hacking, Cross-functional Leadership, New Product Launch, SaaS Packaging, Sales Enablement.

Experience

8 yrs 11 mos

Total Experience

4 yrs 4 mos

Average Tenure

3 mos

Current Experience

Upgrad

Senior Product Marketing Manager

Feb 2026 – Present · 3 mos · Gurugram · Hybrid

Product Marketing Lead - upGrad Rekrut

PMMProduct LaunchProduct MarketingGo-to-market Strategy

Instahyre

2 roles

Senior Product Marketing Manager

Promoted

Apr 2025 – Jan 2026 · 9 mos · Gurugram · Remote

As a Senior Product Marketing Manager at Instahyre, I help drive brand awareness and business growth through clear positioning, strong go-to-market execution, and sales enablement:
Leading end-to-end GTM for product launches and flagship initiatives
Partnering with founders, Product, Sales, and Customer Success to shape positioning and growth strategy
Working closely with sales leadership and AEs to improve adoption, win rates, and deal confidence
Sales enablement: running trainings, creating decks, battlecards, FAQs, and objection-handling guides
Driving customer advocacy programs including case studies and video testimonials
Managing competitive intelligence to inform positioning and sales conversations
Leading industry reports, events, and thought leadership initiatives to strengthen brand authority
Impact:
Led flagship initiatives such as rebranding, industry reports, and rewards-based advocacy programs
Increased sales adoption of enablement assets and improved confidence in competitive deals
Strengthened brand perception and trust through customer advocacy and thought leadership

Competitive DifferentiationMessagingProduct MarketingGo-to-market Strategy

Founding Product Marketing Manager

Oct 2020 – Apr 2025 · 4 yrs 6 mos · Gurugram · Remote

Instahyre is India's first HR tech company that assists organizations in sourcing talent with the help of Artificial Intelligence. Our advanced technology-enabled hiring platform help companies hire talent 10x faster in 10x less time.
Established the Product Marketing function at Instahyre as the first dedicated product marketer, embedded within an agile product organisation and reporting directly to the founder. Led product marketing across entire product stack, partnering closely with product, sales, and customer teams to drive launches and adoption. Built foundational PMM processes including structured launch workflows, launch tiering, and a Minimal Marketable Product (MMP) framework to improve launch readiness, prioritisation, and go-to-market consistency.
My work spanned messaging and positioning, sales enablement, customer advocacy, and competitive intelligence, helping scale Instahyre into a trusted AI-powered hiring platform used by companies like Google, Amazon, Uber, Flipkart, Airbnb, JP Morgan, PayPal etc.

Competitive DifferentiationMessagingProduct MarketingGo-to-market Strategy

Iimjobs.com (infoedge)

Product Marketing Manager

May 2017 – Oct 2020 · 3 yrs 5 mos · New Delhi Area, India

With a background in Marketing and HR, I joined iimjobs.com, a B2B SaaS recruitment platform, as part of the Strategic Initiatives team focused on launching and scaling novelty products in recruitement. During my tenure, iimjobs was acquired by Info Edge, further strengthening the platform’s scale and enterprise reach.
In this role:
Owned end-to-end GTM for Calculus, a talent mapping and compensation benchmarking SaaS product
Partnered with Sales to drive adoption, pipeline, and revenue growth
Sales enablement: trainings, pitch decks, one-pagers, FAQs, and objection handling
Collaborated with Product on feature rollouts and roadmap communication
Impact:
Increased product adoption of Calculus by 38 percent
Drove 32.5 percent growth in new client acquisition
Executed 60 plus GTM campaigns across Info Edge platforms
Launched four pan-India sales contests to accelerate pipeline and adoption