Saikrishna Gajula

Digital Marketing Specialist

India4 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Expert in product marketing and digital strategies.
Proven track record in leading successful marketing campaigns.
Strong collaboration skills across cross-functional teams.

Stackforce AI infers this person is a Marketing Professional with expertise in Digital Marketing and Brand Management.

Contact

Skills

Core Skills

Brand ManagementDigital MarketingMarket Research

Other Skills

Ad ServingAdvertisingAnalyticsBrand ActivationBrandingBusiness DevelopmentBusiness InsightsConsumer BrandingDigital Marketing MediaDigital StrategyE-CommerceEmail MarketingGo-to-Market StrategyGoogle AnalyticsGrowth Strategies

About

As a passionate marketing professional, I specialize in product marketing, combining innovative strategies with analytical approaches to drive brand awareness and market penetration. My journey spans diverse roles, from Brand Manager at Old School to Marketing Manager at Oren, where I honed my expertise in digital marketing, product positioning, and market research. I've successfully managed comprehensive campaigns, including website management, social media, influencer collaborations, and partnerships with notable brands. My experience has equipped me with a robust understanding of the marketing landscape, enabling me to seamlessly integrate technology with traditional marketing techniques to create compelling narratives for products. In addition to my marketing expertise, I value teamwork and collaboration. Whether leading a team, managing cross-functional projects, or working closely with creative and technical teams, I believe in the power of collective effort to achieve outstanding results. My goal is to continue leveraging my skills in product marketing to create impactful strategies that resonate with audiences and foster brand growth. Let's connect and explore how we can drive success together in the ever-evolving world of marketing.

Experience

Old school rituals

2 roles

Marketing Manager

Aug 2024 – Present · 1 yr 7 mos

Brand Manager

Apr 2023 – Jul 2024 · 1 yr 3 mos

Website Management: Spearheaded website management and feature development, enhancing user experience and functionality.
Marketing Campaigns: Led various marketing initiatives and campaigns, boosting brand awareness and customer engagement.
Partnerships and Collaborations: Forged significant partnerships and collaborations (e.g., Cred, Times Prime), expanding brand reach.
Customer Retention
Performance Marketing
Agency Management: Oversaw external agencies, ensuring alignment with brand goals and effective execution of marketing strategies.
Tech Stack Oversight: Managed the marketing tech stack, optimizing tools for efficiency and impact.
Team Leadership: Led the marketing team, fostering a collaborative and high-performing environment.
Marketplace Management.

Digital StrategyE-CommerceBrand ActivationBrandingGrowth StrategiesBrand Management+1

Oren

Marketing Manager

Sep 2021 – Mar 2023 · 1 yr 6 mos

Digital Marketing: Focused on LinkedIn and Google Ads, enhancing online presence and lead generation.
Product Videos: Produced engaging product videos, effectively communicating product value propositions.
Website Collaboration: Worked closely with UI/UX teams on website management, ensuring seamless user experiences.
Product Assets: Created whitepapers, case studies, and sales collaterals, supporting product messaging and sales efforts.
Webinars: Managed webinars, enhancing brand engagement and customer education.
Product Launch: Led product positioning, messaging, and GTM strategy for PRISM, contributing to its successful market Launch.
Team Management: Managed a diverse marketing team, driving initiatives.
Inbound Marketing and SEO: Executed effective inbound marketing strategies and SEO optimization, boosting organic reach.
Community Engagement: Engaged actively with the community, building brand loyalty and user advocacy.
Sales Strategy Integration: Collaborated on sales strategies, aligning marketing efforts with sales objectives.
Email Marketing: Orchestrated email marketing campaigns, including newsletters, to nurture leads and maintain customer relationships.

Product MarketingDigital StrategyEmail MarketingDigital Marketing

Janrise advertising

Market Researcher & Strategist

Sep 2020 – Feb 2023 · 2 yrs 5 mos

Market Research: Conducted comprehensive market research for brands like Continental, Niloufer, and Ratnadeep, gaining valuable insights.
Strategy Development: Developed and implemented strategies for campaigns, enhancing brand positioning and market impact.
Creative Collaboration: Collaborated with the creative team on brand assets development, ensuring cohesive brand messaging.

Market ResearchSocial Media MarketingMarketing Strategy

Kapiva

Brand Management Intern

Sep 2020 – Oct 2020 · 1 mo

Marketplace Strategy: Developed strategies for brand awareness across marketplaces, optimizing online presence.
Social Media Planning: Executed a social media marketing plan, increasing engagement and follower base.

Brand ManagementConsumer Branding

Kpmg australia

Data Analyst Virtual Intern

Jun 2020 – Aug 2020 · 2 mos

KPMG internship is a virtual mode of Data Analysis which comprises of three modules. It begins with the assessment of data quality and completeness in preparation for analysis followed by finding the insights from the assessed data and presenting them based on customer demographics and attributes. In the last module creating the data dashboards and visualizing the data using tools like Tableau.

Halomi fitness

Digital Marketing Intern

Apr 2020 – Sep 2020 · 5 mos

Email Marketing Campaigns: Executed email marketing strategies, improving customer engagement and conversion rates.
Social Media and Meta Ads: Managed social media marketing and Meta ads, targeting relevant audiences effectively.
Team Leadership: Led a team of 10 interns, guiding project execution and skill development.

Search Engine Optimization (SEO)Digital Marketing MediaEmail MarketingDigital Marketing

Oleo

Marketing Intern

Apr 2020 – Aug 2020 · 4 mos

Digital Asset Creation: Created a range of digital marketing assets, supporting various marketing campaigns.
Content Writing: Contributed to content writing, enhancing brand voice and messaging across platforms.
Social Media and Web Development: Managed social media and contributed to website and blog development, expanding digital footprint.

Digital MarketingSearch Engine Optimization (SEO)WordPressSales

Androcid

Business Development Intern

Apr 2020 – Jun 2020 · 2 mos

Androcid Media Pvt. Ltd. is a software company where I worked as a Business Development Intern. I use to handle generating B2B and B2C leads through social media platforms and networks. I was also responsible for the onboarding of clients and generating business for the company.