Sep 2021 – Sep 2023 · 2 yrs

• Imagined, researched & designed a peer-led learning experience for emerging tech talent [Product Management, Product Design, Engineering] resulting in an EdTech Community blueprint for any number of learners & courses.
• Shaped the integrated brand experience by launching & designing learner engagement programs which permit for scale, to bring in operational efficiencies for teams. Programs designed enabled peer discovery & connect resulting in high sense of belonging scores.
• Led the platform strategy for community hosting resulting in 68%+ activation and higher onboarding rates. Set up strategy & ops for metrics, omni-platform experiences, learner communication.
• Also led the mandate for Marketing i.e. social media, events, content marketing in addition to community.

May 2020 – Sep 2021 · 1 yr 4 mos · Mumbai, Maharashtra, India

• At LXME, I spearheaded it's Community led business model, growth & the community product (android & iOS mobile app). Instrumental in shaping its community led fintech model, one of the first in the country to, seamlessly worked across verticals to enable revenue generation, app operations, enabled teams & established the KPIs for LXME enabling its readiness for fund raise. It was a role which started as Head of Community but shaped into donning multiple hats spanning product, business, product marketing, new initiatives et al.
• A community which achieved 10k+ members in 365 days, topped approx. 5k+ UGC pieces, 30k+ avg. engagement & consistently maintained an avg. active user base of 55%, the BeingLXME community proved that women want to talk all things money, act on it & drive their investment journeys! Furthermore, launch of the mobile application, with 10k+ downloads, active engagement, mapped with user personas & some kickass content, indeed the community continues to thrive & grow each day! A classic MVP journey, i'd say.
• Open to conversations on Fintech & Women Community Product, Community Building, Community Engagement, Metrics for Community and Community Revenues!

Nov 2018 – Nov 2019 · 1 yr · Mumbai, Maharashtra, India

• As Head of User Engagements, content is used to build communities & drive commerce. Strategically, my work revolves around :
• User Journey Mapping
• Building Content which evolves as the user evolves in his/her lifecycle & lifetime on the platform
• Identifying community flag bearers & devising engagement tools for multiple such cohorts
• Content Marketing to drive organic growth with key focus on APNs
• Building a culture of cohesiveness amongst users, encouraging high quality User Generated Content in written & video formats
• Branded Content: Established a robust process to ensure brand requirements are met with a UX friendly & naturally progressive approach. The key is to not come across as forced plug ins. Requires one to constantly create versatile campaigns for different brands. Drove the revenues via content.
• Conceptualising Brand BabyChakra Campaigns for brand building, App downloads, PR & creating hard conversations amongst relevant stake holders
• Editorial & Industry Collaborations to extend the brand BabyChakra
• Onboarding multiple vendors, negotiations & establishing success metrics
• Plan & Strategise Operations in tune with company goals
• Working with various internal teams

Aug 2015 – Nov 2018 · 3 yrs 3 mos · India

• Boutique agency specialising in Targeted Consumer Engagements
• Brought in intelligence, Empathy & ROI to BTL (Offline) campaigns
• Qualitative lead generation, consumer behaviour studies, sales & revenue, branding & PR
• Inventory of over 10 lacs apartment complexes pan India, over 3 lac schools & 2 lac colleges
• Clients include Unicorns of the Indian Startup ecosystem, established Indian MNCs & more
• Regional & Pan -India capabilities to deliver seamless experiences

Jan 2012 – Jan 2014 · 2 yrs · Mumbai Area, India

• Visiting Faculty for Marketing
• Initiated a hands on learning process with emphasis on live projects to enable BMM students to experience marketing.
• Rated Top Faculty for 2 consecutive years

Aug 2011 – May 2015 · 3 yrs 9 mos · Mumbai Area, India

• Designed a pioneer course in Rural Marketing & Communications to reach out to the Next Billion Consumers
• Focused on Media Professionals with a keen interest on actual sales & marketing & communicating with the Bottom of the Pyramid consumption class in Rural & Urban India.
• Case Study & Practical learning
• Initiated & developed the Rural Internship program which resulted in students developing communication solutions for the rural audiences.

Jul 2011 – Jul 2013 · 2 yrs · Mumbai Area, India

• Marketing, Agri Business, Rural Marketing & Communications
• Closely worked & trained pupils from a rural background into understanding & monetising their homeland agri businesses via case studies & application of solution sets with live projects.
• The focus on case study & live client management enabled students to develop keen analytical skills & execution efficiency. Initiated Agency Connect where students pitch to live clients & work real time with quantifiable goals.
• Initiated & developed the Rural Internship program which resulted in students developing communication solutions for the rural audiences.

Jul 2010 – Aug 2011 · 1 yr 1 mo · Mumbai Area, India

• Only Pupil of Agri Business Management to be selected for the Core Team of Financial Inclusion Cell under the Rural & Agri Banking Vertical,Corporate Office
• Conceptualized, designed Operational Policies for the Bank's Financial Inclusion Plan Pan-India.
• Devised the cluster approach for successful execution
• Liaison with Tech Companies for smooth operations
• Liaison with Pan India Bank branches to ensure execute the project to the last mile along with the service providers.
• Single handedly designed the marketing campaign
• Core team to launch the Bank's UIDAI project

Apr 2006 – Aug 2015 · 9 yrs 4 mos · Mumbai APMC Fruit Market

• "40% of fresh farm produce is wasted" - This was not just an indicator of state of affairs but a strong statement of Opportunity.
• 1st Woman Entrepreneur at APMC Fruit Market
• Armed with only a Bachelors in Economics but a belief that one can make a difference, KrishiMart was launched. It led to hours of self learning in the libraries of Maharashtra's top Varsities, interactions with Experts & trails.
• 1st company to develop ambient temperature dehydration of Fresh FnV & export.
• Mumbai's Pioneer & Largest operational commercial facility for Post-Harvest Management with expertise in Fresh Fruit Ripening.
• MAPMC approved Fruit Ripening Chamber.
• Carbide free natural fruit ripening services at the Export Facility Building in the Vashi MAPMC Mandi’s Fruit market.
• Turnkey project installations of fresh fruit ripening chambers
• Reefer Vans with controlled temperatures for transportation of fresh fruits & vegetables.
• Today after, 10 years, Mango vendors tell their customers to buy "Chamber wala Aam", we know we accomplished what we set out for. Commercialise & rationalise the cost of Post Harvest management ensuring safe food.
• KrishiMart played a crucial role of an efficient service provider for all support activities to keep the food chain cost effective & commercially successful for farmers, traders and agri-entrepreneurs.

Jun 2003 – May 2006 · 2 yrs 11 mos · Mumbai Area, India

• Independent Event Manager specialising in Corporate Events
• End to End launch of Kidzee Franchisee Centres
• Multi City launch of Lupin Pharma for distributors
• Multi City Launch of Panasonic for supply chain stakeholders
• Team Building Offsite for Johnson's & Johnson's, India