Spurgeon .

Product Manager

Bengaluru, Karnataka, India9 yrs 5 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Achieved 30% higher prospect engagement through innovative positioning.
Transformed sales processes with interactive tools and AI.
Led strategic growth initiatives for major enterprise accounts.

Stackforce AI infers this person is a SaaS Product Marketing Manager with a strong focus on sales enablement and customer engagement.

Contact

Skills

Core Skills

Product MarketingSales EnablementContent StrategyQa Automation

Other Skills

AI IntegrationArt DirectionB2B MarketingB2B Marketing StrategyBrand IdentityBranding & IdentityCommunity BuildingCommunity MarketingCommunity Relations ManagementCompetitive IntelligenceCreative DirectionCreative ServicesCustomer MarketingDigital MarketingGo-to-Market Strategy

About

I’m a full-stack PMM with 5+ years of scaling business outcomes through lean, high-impact PMM functions. I specialize in driving growth for SaaS that sells to enterprise teams, with primarily outbound sales motions(SLG). I do this by accelerating sales pipeline, driving retention and account expansion, and market expansion. At orgs I’ve worked, I’ve owned positioning, GTM, sales enablement, customer marketing, and occasionally, end-to-end lifecycle marketing. Currently at Rocketium, I'm helping achieve product-market fit in the US, influence pipeline, and grow marquee accounts like Amazon, General Mills, and Rappi.

Experience

Rocketium

3 roles

Head of Product Marketing

Promoted

Oct 2025 – Present · 5 mos · Bengaluru, Karnataka, India · Hybrid

PMMSales EnablementB2B MarketingSalesGo-to-Market StrategyProduct Marketing

Senior Product Marketing Manager

Promoted

Jul 2024 – Present · 1 yr 8 mos · Bengaluru, Karnataka, India · Hybrid

𝟭. 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗪𝗶𝗻𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝘀
Built a “Test Fast, Win Faster” Positioning Engine: I launch and test new positionings across personas/markets in <1 week (vs. 3-week industry avg) using Figma-powered interactive decks.
Result: 30% higher prospect engagement, including a head-to-head pitch win against our competitor, Creatopy in CreativeOps Tech Playoffs, 2024.
Killed PowerPoint Zombies: Replaced static sales decks with interactive Figma decks and ROI calculators that let prospects assess ROI. Shortened sales discovery & demo phase to less than 1 week. (vs. 3-week industry avg for enterprise deals)
𝟮. 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗦𝗵𝗲𝗹𝗳-𝘄𝗮𝗿𝗲
Low-Cost, Max-Impact Toolkit: Built a lean asset library hosted on Sheets/Drive/Confluence, slashing content production costs by 90%.
Fun Fact: Our “Frankenstein” approach (Figma + AI + Google Slides) lets sales reps self-serve 80% of needs without PMM hand-holding. (Talk to me to know more)
Track Impact, Not Clicks: Linked enablement assets directly to 20% faster deal cycles.
𝟯. 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝘁 𝗪𝗮𝗿𝗽 𝗦𝗽𝗲𝗲𝗱
10x’d Content Output: Trained Claude AI on our brand/competitors to generate campaign copy, case studies, and sales scripts in <1 day (down from 4-5).
Secret Sauce: Paired AI with a modular design library (50+ reusable layouts) to produce and ship assets in just a few hours.
Tailor-made sales assets: Used AI to turn sales call insights into hyper-personalized product 2-pagers, nurture sequences, boosting engagement with prospects.
𝟰. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁
Turned CSMs Into ROI Storytellers: Created “Business Review in a Box” kits that helped teams upsell 30% of our clients within 6 months of onboarding.
Solutioning That Sticks: Co-piloting strategic conversations with sales using value-first positioning, contributing to faster, larger expansion pipelines.

Product MarketingContent StrategyGo-to-Market StrategyCompetitive IntelligenceSales EnablementCustomer Marketing+1

Product Marketing Manager

Feb 2022 – Jun 2024 · 2 yrs 4 mos · Bengaluru, Karnataka, India · Hybrid

Zenoti

Sr. Creative Designer -> PMM

Aug 2019 – Feb 2022 · 2 yrs 6 mos · Hyderabad, Telangana, India · Remote

Scaled the creative services team in Marketing, while working closely with (and learning from) Product Marketing for:
Product positioning and 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵 for Zenoti Payments, a fintech product tailored for wellness businesses.
Setting up 𝗮 𝗰𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗵𝘂𝗯 on Highspot — including battlecards, templates, and core assets to ramp up sales readiness.
𝗚𝗧𝗠 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 for ezPulse, Zenoti’s sister analytics product, and produced supporting launch assets.
Partnered with the Demand Gen team to 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 using personalized, ICP-aligned messaging.
𝗘𝗻𝗮𝗯𝗹𝗲𝗱 𝗼𝗳𝗳𝗹𝗶𝗻𝗲 𝗲𝘃𝗲𝗻𝘁𝘀 in the US, EU, and India by delivering localized value messaging and region-specific sales content.

Product MarketingPMMGraphic DesignMarketing Design

Filled with love - branding & ux design for startups

Marketing & Design Consultant

Oct 2018 – Aug 2019 · 10 mos · Hyderabad, Telangana, India · On-site

𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗛𝘂𝗺𝗮𝗻: Crafted fundraising decks for 4 startups at early stages
𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: Built brand positioning and sales decks for bootstrapped teams
𝗣𝗿𝗲-𝗣𝗠𝗠 𝗠𝗶𝗻𝗱𝘀𝗲𝘁: Asked founders “Why should customers care?” before I knew it's called “positioning.”

Product MarketingPositioning (Marketing)Brand Identity

91springboard

Marketing Associate

Jul 2018 – Nov 2018 · 4 mos · Hyderabad, Telangana, India · On-site

𝗟𝗲𝗮𝗻 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀: Designed low-budget campaigns to boost member engagement by 40%
𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱: Replaced generic brochures with snappy flyers, for 25% more subscriptions
𝗘𝗮𝗿𝗹𝘆 𝗣𝗠𝗠 𝗦𝗽𝗮𝗿𝗸: Advised 10+ startups on messaging – my first taste of turning complexity into clarity

Community MarketingCommunity BuildingCommunity Relations ManagementOnline Community ModerationMarketing StrategyStrategic Partnerships

Career break

Career transition

Apr 2017 – Jul 2018 · 1 yr 3 mos · Visakhapatnam, Andhra Pradesh

𝘊𝘢𝘳𝘦𝘦𝘳 𝘗𝘪𝘷𝘰𝘵: 𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 → 𝘋𝘦𝘴𝘪𝘨𝘯
𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝗟𝗼𝗴𝗶𝗰 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: Transitioned to design and freelanced with early-stage startups.
𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗖𝗹𝗶𝗲𝗻𝘁 𝗕𝗿𝗶𝗲𝗳𝘀: Turned campaign plans to visual solutions with clear problem-framing.
𝗘𝘃𝗼𝗹𝘃𝗲𝗱 𝗠𝘆 ‘𝗪𝗵𝘆’: Realized tech’s human impact matters more than specs – my philosophy with PMM.

Cognizant

Programming Analyst

Jan 2016 – Apr 2017 · 1 yr 3 mos · Hyderabad, Telangana, India · On-site

𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗶𝗻 𝗧𝗲𝗰𝗵: Executed 1,000+ test cycles for Bank of America’s mission-critical systems
𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆: Bridged engineering and product teams with technical defect reports
𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗣𝗠𝗠: Sharpened my obsession with user-centric outcomes - a skill foundational to PMM

QA AutomationManual TestingUser Acceptance TestingRegression TestingSelenium WebDriverSelenium