Sep 2023 – Nov 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Sep 2021 – Sep 2023 · 2 yrs · Bengaluru, Karnataka, India

• At PRO, we are building an omni-channel commerce and content offering for beauty professionals.
• As the business head, I lead the brand sourcing, sales, content, growth, partnerships, marketing and business development teams driving this business.

Sep 2021 – Sep 2023 · 2 yrs · Bengaluru, Karnataka, India

• As one of the founding members of Nysaa, Nykaa's JV with the Middle East's Apparel Group, I led JV scoping, deal closure, fund raise, initial hiring and launch of the omni-channel operations.
• Additionally, I also lead the team that is taking Nykaa to markets outside India. Our play includes,
• Single and multi brand offline stores
• Availability on horizontal and vertical e-commerce sites
• Setting up DTC sites for our brands

Jan 2019 – Aug 2021 · 2 yrs 7 mos · Dubai, United Arab Emirates

• I set-up First Principles as a marketing & RTM consultancy for new-age, digital first consumer brands. At First Principles we give shape to consumer businesses with specific focus on social media strategy, marketing & GTM strategy, consumer acquisition & branding.
• Some of the brands I consulted and helped scale include:
• www.boxed.com
• www.astrolabs.com
• www.voomlabs.com
• www.takeyoom.com
• www.hellogenius.com
• www.clipthedeal.com
• Size Up
• ...and a few more.

Dec 2017 – Dec 2018 · 1 yr

• Led the P&L, innovation & marketing strategy for the ‘Naturals’ segment for the Food & Beverages businesses. My work involved identifying new markets and categories, building new brands & benefit platforms, & developing new routes-to-market for our businesses in South Asia, North America & Western Europe.

May 2014 – Nov 2017 · 3 yrs 6 mos

• Managed innovation and communication development for Radiant, Unilever’s mid-tier play in the laundry category and consisting of iconic brands like Rin, Omo, Viso, Surf & Brilhante; responsible for driving competitive, profitable and sustainable growth for a portfolio measuring USD 600+ million.

May 2011 – Apr 2014 · 2 yrs 11 mos

• Managed innovation and communication development on a diverse portfolio of tea brands in South Asia including Red Label & 3Roses in India, Laojee in Sri Lanka and Pearl Dust in Pakistan; responsible for driving business growth on a portfolio measuring USD 160+ million.

May 2008 – Apr 2011 · 2 yrs 11 mos

• Managed sales & distribution for Unilever’s product portfolio in key markets in North & South India. Led a team of 21 employees and a network of 54 customers to deliver an annual turnover of over USD 50+ million.

May 2007 – Apr 2008 · 11 mos

Jul 2003 – Mar 2005 · 1 yr 8 mos