Apoorva Pandey

Business Development Executive

Bengaluru, Karnataka, India8 yrs 5 mos experience

Highly Stable

Key Highlights

Proven track record in driving growth and partnerships.
Expertise in launching successful marketing campaigns.
Strong background in user acquisition and retention strategies.

Stackforce AI infers this person is a Fintech Growth Marketing Specialist with a strong focus on user acquisition and strategic partnerships.

Contact

Skills

Core Skills

Go-to-market Strategy (gtm)Marketing Campaign ManagementMarketing StrategyCrypto EcosystemStrategic PartnershipsConversion Rate Optimization (cro)User Journey OptimizationCustomer Relationship Management (crm)Customer RetentionTime ManagementResearch

Other Skills

Influencer MarketingBusiness StrategyP&L AnalysisCampaign Strategy & ExecutionAffiliate MarketingCommunity ManagementROI AnalysisCross Functional Team BuildingBrand AwarenessCross-functional CoordinationProduct AnalysisAccountabilityPositive DisciplineSolution FocusedCustomer Success

About

Hello, I’m Apoorva. Finance and tech used to intimidate me, but my 4 year long journey into crypto flipped the script, and now, I live and breathe fintech. A St. Stephen’s graduate with a postgrad degree from JNU, I spent five years chasing UPSC before finding my spark in Acquisition and Brand Marketing. Today, I’m passionate about creating impactful partnerships that drive growth and innovation. Who knew crypto would turn a fintech skeptic into a believer?

Experience

Coindcx

Marketing Manager

Nov 2025 – Present · 5 mos · Bengaluru, Karnataka, India · On-site

Marketing Campaign ManagementInfluencer MarketingGo-to-Market Strategy (GTM)Business StrategyP&L Analysis

Mudrex

4 roles

Growth Marketing Manager

Promoted

Jan 2025 – Nov 2025 · 10 mos

Led cross-functional growth initiatives across acquisition, retention, and partnerships, managing a $500K+ budget and achieving 3× ROI.
Launched Mudrex Partner Program, attracting 100+ affiliates and 500+ crypto influencers with 80% positive take rate.
Spearheaded Muhurat Day campaign, driving $1 M+ in user deposits within 24 hours.
Partnered with platforms like Forbes, Moneycontrol and CoinTelegraph to increase brand visibility and boost web traffic by 35%.
Enhanced ad-channel ARPU by 113% through optimizations across Flipkart, My Gate, Zepto and Zomato.
Led content and growth for Flippening, Mudrex’s crypto newsletter (700K+ subscribers, 24% open rate).

Go-to-Market Strategy (GTM)Marketing StrategyCampaign Strategy & ExecutionAffiliate MarketingInfluencer Marketing

Senior Growth Associate

Promoted

Jul 2024 – Mar 2025 · 8 mos

Conducted market research and GTM planning for European markets, defining positioning and entry strategy.
Improved onboarding and user journeys, increasing conversion rates by 15% from signup to first transaction.
Redesigned the referral and loyalty program, resulting in 4.5× growth in monthly sign-ups.
Founded and scaled WAGMI, India’s first student-led Web3 community (10K+ members) with IIT, IIM and ISB collaborations.

Crypto EcosystemStrategic PartnershipsCommunity ManagementConversion Rate Optimization (CRO)ROI Analysis

Growth Associate

Apr 2022 – Jul 2024 · 2 yrs 3 mos

Executed multi-channel marketing campaigns (Email, Push, WhatsApp, SMS) ensuring brand consistency and 100% on-time delivery.
Optimized personalized user journeys, driving a 25% increase in weekly active users (WAU).
Supported early influencer and community marketing initiatives that helped scale Mudrex’s Web3 presence.

Cross Functional Team BuildingUser journey optimizationBrand AwarenessMarketing Campaign Management

Manager, Customer Success

Jan 2022 – Apr 2022 · 3 mos

Managed onboarding and support for high-value users, ensuring smooth transitions and high satisfaction scores.
Collaborated with marketing and product teams to turn customer feedback into retention strategies.
Introduced success metrics to track user health and reduce churn.

Customer Relationship Management (CRM)Customer RetentionCross-functional CoordinationProduct Analysis

Union public service commission( upsc )

Civil Services Candidate

Jun 2017 – Nov 2021 · 4 yrs 5 mos · New Delhi, Delhi, India

Devoted 5 years after completing a Master' in Politics (Specialization in International Relations for Civil Services Preparation, the toughest examination held in India (≈ 0.2%). The journey was extremely rewarding in terms of personal growth and expansion of knowledge. Most importantly, the preparation journey opened the room to acquire the following skillsets:
1) Result-oriented work ethic with a very high sense of accountability & ownership
2) Strong ability to meet the timelines consistently with disciplined & focused efforts
3) Ability to build comprehensive research on any subject
4) Ability to organize, plan, structure, and execute long term projects

Time ManagementAccountabilityResearchPositive DisciplineSolution Focused